Empowering the Next Generation of Women in Audio

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Missed this Week’s Top Stories? Read our Quick Round-up!

It’s easy to miss the SoundGirls news and blogs, so we have put together a round-up of the blogs, articles, and news from the past week. You can keep up to date and read more at SoundGirls.org

May Feature Profile

Daniela Seggewiss – Time Flies When You Are Doing What You Love

The Blogs

What’s Your Plan B?

Mix With the Masters Experience

The Sound of Cinematic Femininity


SoundGirls News

https://soundgirls.org/scholarships-18/

Line Check! Experience Sound Check a Grammy Nominated R&B/Pop Artist

Accepting Applications for Ladybug Music Festival

Representation on Panels – Music Expo – Boston

Philadelphia SoundGirls Chapter May Meeting – May 19th

SoundGirls Productions Meet & Greet

https://soundgirls.org/event/orlando-soundgirls-chapter-social-2/?instance_id=1273

Amsterdam SoundGirls Tour & Social

SoundGirls London Chapter Social – June 17

https://soundgirls.org/event/glasgow-soundgirls-meet-greet/?instance_id=1272

NYC – Location Sound Mixing Opportuntity

Shadowing Opportunities – Berlin

Shadowing Opportunities

Telefunken Tour & Workshop

Round Up From the Internet

https://www.themarysue.com/support-ladies-get-paid/

 

 

 


SoundGirls Resources

Directory of Women in Professional Audio and Production

This directory provides a listing of women in disciplines industry-wide for networking and hiring. It’s free – add your name, upload your resume, and share with your colleagues across the industry.


Women-Owned Businesses

Member Benefits

Events

Sexual Harassment

https://soundgirls.org/about-us/soundgirls-chapters/

Jobs and Internships

Women in the Professional Audio

SoundGirls Scholarships

APPLICATIONS For 2021

We are awarding four $250 scholarships to be used for audio education and continuing education. Applications will open on June 1, 2021

WHO IS ELIGIBLE?

Any member of SoundGirls that is attending or plans to attend educational programs in Professional Audio. There is no age requirement and includes college programs, trade schools, seminars, and workshops. Applications are open to all genders and non-conforming genders.

HOW TO APPLY

Write a 400-600 word essay on the topic:  Why you love working or want to work in professional audio. Applications will open on June 1, 2021 – Apply Here

DEADLINE FOR SUBMISSION

The essay submission deadline is 12:00 midnight EDT July 30, 2021. The scholarships will be awarded in August 2021, and paid to scholarship winners. Scholarship winners will be required to send proof of enrollment in the educational program to SoundGirls or scholarship money must be returned.

SELECTION PROCESS & NOTIFICATION

The SoundGirls Board will review essays and will notify the winners via email.

ADDITIONAL DETAILS

The scholarship funds awarded can be used for educational programs related to professional audio. Scholarships are non-renewable. You will need to submit proof of enrollment in a program.

QUESTIONS?

Any questions on the scholarship essay can be directed to soundgirls@soundgirls.org.

 

 

 

 

The Sound of Cinematic Femininity

What do feminine films sound like?

Masculinity is well established in the sonic world:  baritone voices boom, while the steady pacing of drums interplay with fists or bullets landing their mark.  Femininity, in contrast, seems to be developed only as far as to say “not manly,” or in characteristics that attract the leading man.  Just as scripts provide women with roles that exist solely in relation to the men of the film, sounds that are feminine often act as an antithesis to the masculine and nothing more.  I want to explore what films get right and wrong aurally about femininity, and create an argument for diversity in how a character design is approached (and by extension diversity in the field of sound design).  Full disclaimer, this is not an exhaustive list, but a journey to see past shallow stereotypes.

Let’s start with the baseline of what is masculine.  In skimming the top “manly” or “masculine” titles from popular men’s magazines and film review sites, I see recurring themes of sports, war, and fighting action.  The lead is usually a man with muscles, a confident catch-phrase, and he is usually armed. Building up the sonic world we have guns with their loud and jarring accessories of bullets, ricochets, and death screams (The Godfather, 1972).  Any sport, including martial arts, require grunts and intensive body movements that might include collisions and punches (Bloodsport, 1988).  With the intensity of the action, these films are often loud; there might be explosions, helicopters, police sirens, and even robots (Transformers, 2007).  The leading man’s voice is steady, and according to The Pudding’s 2016 article on film dialog by Hanah Anderson and Matt Daniels, the leading man (and his male co-stars) dominate the conversations.  Musical themes, when orchestral, are full and will give a nod to Gustav Holst’s Mars when war is included (Gladiator, 2000).  80’s action films, which relish the masculine tag, often benefited from hair metal title tracks (Rocky, 1976).

I do not have to search long to find examples of masculinity, and even with gross generalizations, there are many genres and lists that support these stereotyped characteristics.  There is variation, but the archetype is well established. The initial films cited are from the United States, but I could also use Machete (2010, Mexico) and Oldboy (2003, South Korea) as examples.  I feel I almost do not have to mention the low percentage of women in the crew of these films, Django Unchained (2012) for example has one woman on the sound team, Renee Tondelli as ADR mixer.  That is not to say that women are incapable of being sound crew members, Paula Fairfield (Emmy Award winner) shows, along with the other names I drop in this article, the skill does exist from an underrepresented pool of talents.

With masculinity established, I want to look at femininity from a male context.  What I mean by this is femininity created by and for men: male directors, male crew, and possibly male protagonists.  This is not always coming from an uninformed mindset and can be perfectly nuanced for the LGBTQ community. First, however, I will look at what does come off as cliché and expected.

As soon as sound was introduced into film there was an expectation of what starlets should sound like. A notable example is Snow White and the Seven Dwarfs (1937) with Snow White’s delicate soprano voice singing opera with the birds.  The voice actress was even kept hidden from the public eye to keep the perfect illusion of the character.  Her frail voice, like its main character, was an object for the masculine to acquire and was not any more developed than pure and frail.  The transition to talkies with the focus on voice timbre was parodied too with Singin’ in the Rain (1952) when the blonde bombshell’s voice was too shrill, nasally, and contained the edge of city life.  Debbie Reynolds’ warm alto was more “leading lady” material, although her own voice was overdubbed by soprano Marni Nixon for “You Are My Lucky Star.”  Nixon is the invisible songbird of many classic performances, and her voice is a great example of the feminine stereotype, clean and sweet. Synonyms like dainty, modest, careful, nice, and pure could also describe her voice.  Often leading ladies are cast as “vulnerable,” “fragile,” “frail,” and “passionate.”

Soundtracks latch onto these words for love themes, embodied by the string section of the orchestra, for example, Dr. Zhivago (1965), and Once Upon A Time In The West (1968).  Xochimilco (1944) is another film that focuses on the fragility of women and uses the set of the lead’s solitary home on calm waters with rain and nature to contrast the bustling town that antagonizes her.  The silence does not overcome noise, and like the main character, it exists in a brief moment only as a spectacle. In the world of male directors, composers, and sound designers, femininity is an object to be won in love or tossed aside in favor of strength.  Where it finds its footing is when it is embraced by LGBTQ stories like Moonlight (2016).  In this battle of masculinity and femininity, the most intimate moments are quiet, soothing, and peaceful.  Ocean waves complement a refreshing breeze, tiny bell chimes, and meal-lovingly prepared sizzles. This is tenderness and vulnerability intertwined with hope.  Femininity becomes a character that is part of the journey and exists as both positive and negative. The strength is subtle, breaking silence with a tiptoe and not a roar.  Hedwig And The Angry Inch (2001) roars, but it too has vulnerability and anguish woven into the soundtrack.  As Hedwig is trying to figure herself out, her songs explore many emotions while fading in and out of diegetic context.  For Hedwig femininity is a spectrum, and not an end goal and so it cannot be as static as films of old would have it.

Femininity can be portrayed properly and improperly in the hands of men, but what about from us?  While there is still a ways to go in representation, there is a surge of female-driven films across a variety of genres.  The Little Hours (2017), yes the raunchy nun romp is directed by a man, but there is no doubt Aubrey Plaza (whose boyfriend directed the film) has a lot of control.  Profanity, dry sarcasm, and deadpan absurdity fill the mostly improvised dialog, and it contrasts with the saccharine purity of choir music. Hildegard von Bingen is vital to the period comedy’s soundtrack, and that choice is deliberate as she is a keystone in medieval sacred music.  As with any comedy, sound effects and their timing are essential to the jokes. The setting is isolated, nature surrounds the scenes, and many jokes are about keeping silent or listening for little sounds. Andrea Gard, the foley artist, had many punchlines riding on her shoulders. Patience was rewarded, in a way that some films, like Guardians of the Galaxy (2014) and The Hangover (2009) do not have time for.  In fact, the whole opening sequence with the women’s choir is a lesson in waiting.  Even with the extremity of the comedy, this feels more naturally feminine than Bridesmaids (2011), another female ensemble comedy.  For all of the pink dresses and drunken karaoke, explosive diarrhea and vicious catfights do not have the same nuance as an old crone’s whistling breath.

An example of femininity in the thriller category is Into the Forest (2015), a tale of two sisters’ survival directed by Patricia Rozema.  The foley artist in this film was Sandra Fox, the sound effects editor was Katie Halliday, and they are joined by several other women on the sound team.  This film was full of intimate moments and loneliness. This was not an apocalypse of explosions and running, but of impending isolation and staying still.  Even with the amount of quiet and the lack of volume of this film, there were moments like rhythmic diegetic sounds to portray perseverance and intensity. The two sisters face two ends of the femininity spectrum, and while they falter at times, in the end, there is balance.  Neither sister could survive without the other, and their tenacity is woven into the soundtrack, both ambient and musical. Meek’s Cutoff (2010), directed by Kelly Reichardt, is similar in many ways to Into the Forest, with its survival elements and solitude in nature, but it is set on the Oregon Trail.  The time period, location, and thematic elements would normally call for raucous gunfights and shouted threats, but instead, the families are slowly lead to their fate.  The prairie wind dominates the design, and the desolation is matched by the scarcity of animal sounds. Leslie Shatz, the sound designer, gives us the subtle and claustrophobic silence that gnaws away at the confidence of the guide and builds the despair of the group’s situation.  Silence should not be confused for passivity. Another big thing to note is that in the world these women are from, they are homemakers and not survivalists, but they are determined to endure. I found it important for Shirley Henderson to get serious screen time and dialog with a voice as iconic as it is.  She is not an exaggerated parody, like her turn as Moaning Myrtle in the Harry Potter franchise, but a real human lost in the expansive West.  With a focus on the female pioneers, the sounds of the West morphed and provided a refreshing take on a cliched genre.

Femininity is not treated the same across genres with the variety of films I listed with proactive female crew members, and that is important.  John McClane in Die Hard (1988) does not have the same masculinity as John Wayne, so why should femininity get the cookie-cutter treatment?  There are complaints of Hollywood remaking the same films for box office draws instead of risking on original screenplays.  With the all-women reboots, instead of just changing the cast and calling it a day, there are capable women behind the scenes that can provide nuanced direction to revitalize the industry.  Thanks to the many organizations and celebrities who are using their power to bring up the nontraditional film crew, there are many outstanding choices. For those truly original scripts that happen to feature femininity, instead of resorting to tired tropes of damsels, why not branch out to a multifaceted embodiment with resilient, subtle, conniving, elegant, deliberate? Why not let them exist for themselves, and center a world around them? There is a sonic world out there ready to be explored that is not just weak or anti-masculine.  Femininity is an underrepresented frontier, and the world is ready for it.

 

Line Check! Experience Sound Check a Grammy Nominated R&B/Pop Artist

SoundGirls are invited to Experience Sound Check with a Grammy Nominated R&B/Pop Artist

Who: Young women between the ages of 18-26 who are actively pursuing a career in Live Sound Audio and/or concert production.

The experience will focus on Live Sound Mixing, Production Management, Professionalism Practices, and Life as a Tour crew member.

Please Apply here and then send a resume to linecheck@earshotagency.com.

Selected Candidates will be scheduled for a Skype Interview.

Deadline is to Apply is June 1st.

Cities available

Mix With the Masters Experience

I would like to begin with a huge thank you to SoundGirls for making this opportunity possible. I was selected in a raffle to win a spot with Mix with the Masters with Sylvia Massy. The whole experience was completely magical and eye-opening!

Mix with the Masters is a week-long seminar held in Southern France at La Fabrique Studios. Each week-long session is given by a number of legend status producers. The studio houses a Neve 88-R Console with tons of outboard gear, pres, and boutique microphones. There were 14 attendees from all over the world. It was such a mix of creative minds and brilliant ears and personalities that made the seminar even more special. I would like to take a brief moment to address the fact that there was a pretty significant turn out of women for the workshop. I was not expecting 6 of 14 attendees to be women. Gender was never an issue in this seminar. I personally believe it was amazing to see the inclusive nature between everyone and the fact that everyone was so supportive of each other. It honestly made me feel grateful and fortunate to be working in audio in such a time where women are now more prevalent in a “male-dominated industry”.

Some of the highlights of the seminar

We started out the seminar with experimental drum micing. Sylvia brought out her bag of tricks and quirky ideas to the table right away. We put microphones inside of hoses and submerged microphones underwater to capture a “filtered” room sound for the drums. Everyone was encouraged to get hands-on experience which allowed us to be a part of the creative process.

During the week we worked with Adrien T. Bell and his band from Prague. We watched the whole process from the concept of a song into the final product. During the tracking of guitar, the signals were passed through various objects like cheese and lightbulbs. The output of these objects was captured and created very unique sounds. The cheese made the guitar sound like a fuzz effect, and the lightbulb sounded like a distortion pedal. I also really enjoyed the dialog in the studio between Sylvia and the artists. It was an art in itself to see the interaction between artist and engineer/producer. Words of affirmation brought comfort to the artist, and Sylvia always made sure everyone was completely comfortable. The environment was definitely designed to be stress-free and a safe place for the artists to unleash their best performances.

At the end of the seminar, Sylvia took time for a critique of peer mixes. Every participant brought a Pro Tools session or a finished mix and had the opportunity of getting a mix from Sylvia herself. Sylvia offered expert advice and insight to everyone and at the same time provided encouragement to each one of us.

Mix with the Masters is such a unique educational experience. I never felt like I was in a classroom as a spectator but was very much allowed to be a part of this learning experience. The leisure time allowed us to share experiences and get know each other. I learned from every participant in attendance. Countless conversations were exchanged regarding philosophy, approach, and style. I really enjoyed the camaraderie among everybody. No one was secretive including Sylvia of their own personal mix or tracking tips but more than willing to share insights and discoveries.

It was truly an intimate environment for learning from the best in the business in a retreat-style setting with lots of time to mix and mingle with the rest of the engineers. Also, I cannot stress enough how fantastic the staff was at making us feel right at home and spoiling us with the finest meals I’ve ever had in my life. Just like one of my colleagues said, “It was like being in a dream”. It was magical, and the air in France was glorious coming from the LA smog city. I am looking forward to having another experience like this in the near future. I brought back a new air of confidence


Melissa Samaniego is a freelance audio engineer and works in film sound post-production, tracking, overdubbing, mix engineer. She also works a theater technician at Fullerton College and is a songwriter and upright bass player.

What’s Your Plan B?

So you’ve wanted to be a sound engineer since you were a little kid. You studied hard in school, slaved away as an enthusiastic, overworked and underpaid intern, and no matter what the setbacks, you remained determined to succeed. In such a competitive industry, you’d think you’d need to be focused on nothing but sound, but what happens when your dream gets derailed? It’s easy to believe that pure grit is enough to get to the top and stay there, but there are so many factors that can throw your best-laid plans out the window. The earlier you put contingencies in place, the softer the blow will be if something does go wrong. Believe me; I’ve been there.

Firstly, I can’t stress enough how important insurance is. It seems so expensive when you’re starting out, and you’re barely earning enough to pay the bills, but do not treat it as optional. The world of live sound is a high-pressure, fast-paced, physical environment and accidents happen. Your number one priority should be public liability insurance. This won’t keep you out of jail if you are criminally negligent, but it helps if you get sued. Even if you didn’t do anything wrong, could you afford to prove it in court? Plus, any company worth its salt won’t hire a freelancer without it. Most unions and professional bodies can offer PLI for their members at a discounted rate, just make sure whatever policy you get covers you for all eventualities. If you are employed, check that your boss has you covered, don’t just presume.

Next is injury and illness insurance. Unfortunately, it is extremely difficult to carry on working if you aren’t in full health. Even if you live in a country with good social security, there can be a long, frustrating application process that can leave you without any income for months, especially if you’re a freelancer. It can also be tough to show that you are unwell enough to qualify. For example, if you break your leg, you can’t load in gear or tip a desk, but as long as your hearing is intact, the person in the social security office may not see why you can’t work. Get a good injury and illness insurance policy from a provider that understands the nature of your job. It’s tempting to skip the illness part when you’re young, thinking it’s so unlikely to affect you, but you should seriously consider it.

I was 28 when I got ill. I went from being absolutely fine to having to leave work halfway through a load-in within a week. It turned out that I had gastroesophageal reflux disease, which is the term for severe, chronic heartburn. It doesn’t sound serious, but I got unbearable stabbing pains in my stomach any time I tried to lift anything. If left untreated it can lead to oesophageal cancer. It took 18 months to get the message through to my doctor that taking an antacid here and there and avoiding lifting wasn’t an option for me, get referred to a specialist, get officially diagnosed, have surgery and recover. If I had known that it would take so long, I would have taken a break from sound and done something else, but it felt like everything might get fixed at the next appointment. Of course, I didn’t have illness cover. I was 28! I stubbornly kept working as much as I could, but every gig hurt, and it made my condition worse. It also meant I wouldn’t have qualified for unemployment benefits if I had applied.

You can do everything in your power to pursue your goals, and you can treat your body as a temple, but there are some things you can’t predict or control. Even if you’re lucky enough to stay healthy, you might have to take time out to look after a loved one. You might need to move somewhere with fewer jobs available, or the work might simply dry up. Our industry is frustratingly fickle, and I’ve seen talented, hardworking engineers lose long-term clients just because their new management wants to use their own team, or someone offers their services cheaper. It’s a smart move to make as many friends as possible and have a diverse client base, so you aren’t relying on one band or company too heavily, and you have an excellent network to call on when times are hard. Still, there will almost definitely be a point when you’ll need to make a living doing something else, even if it is temporary. Live sound, especially touring, is unlike any other job and can leave you institutionalised and stuck. What transferable skills do you have? What else are you passionate about? You need to sit down and seriously assess how you could make a living outside of sound. That Etsy shop you’ve meant to open to sell nose warmers for elephants isn’t going to cut it.

I know I’ve been pretty pessimistic here, but there are ways to stave off disaster if the unthinkable does happen. If you realise your skills are lacking, start working on them now. We’re lucky enough to live in a time where we can study online from anywhere in the world, whenever it suits us. Learn a language, learn how to code, figure out how those social media celebrities make a living. Find something you enjoy, treat it as a hobby, and if the worst happens, you know you have something to fall back on. It could even earn you some good money on the side in the meantime, and you can feel smug in the knowledge you’ll continue to do great things, no matter what life throws at you.

 

Missed this Week’s Top Stories? Read our Quick Round-up!

It’s easy to miss the SoundGirls news and blogs, so we have put together a round-up of the blogs, articles, and news from the past week. You can keep up to date and read more at SoundGirls.org

May Feature Profile

Daniela Seggewiss – Time Flies When You Are Doing What You Love

The Blogs

How to Communicate About Audio With Non-Audio People

Take Care of Good People


SoundGirls News

Accepting Applications for Ladybug Music Festival

Representation on Panels – Music Expo – Boston

Philadelphia SoundGirls Chapter May Meeting – May 19th

SoundGirls Productions Meet & Greet

Amsterdam SoundGirls Tour & Social

SoundGirls London Chapter Social – June 17

NYC – Location Sound Mixing Opportuntity

Shadowing Opportunities – Berlin

Shadowing Opportunities

Round Up From the Internet

 

Sisters on Sound PodcastEpisode 5 Rachel Ryan

 

Los Angeles – May 6th

SoundGirls will be at this awesome event. Join Women in Music Los Angeles and Beats By Girlz on Sunday, May 6th from 2-5PM for an afternoon of networking and presentations from key women working in music and technology.

 

 

http://www.thewimn.com/rocks-talks-action-items-facing-adversity-diversity/

Sennheiser at ASCAP EXPO 2018

 

https://www.prosoundweb.com/channels/live-sound/organization-communication-anticipation-working-the-monitor-scene-at-a-large-festival/

 

 


SoundGirls Resources

Directory of Women in Professional Audio and Production

This directory provides a listing of women in disciplines industry-wide for networking and hiring. It’s free – add your name, upload your resume, and share with your colleagues across the industry.


Women-Owned Businesses

Member Benefits

Events

Sexual Harassment

https://soundgirls.org/about-us/soundgirls-chapters/

Jobs and Internships

Women in the Professional Audio

Take Care of Good People

SoundGirls is a community by women for women, to enable greater gender balance in male-dominated audio and related fields. Groups like SoundGirls exist to provide women with space they need to develop and share the skills and experience necessary to work as professionals in music and audio.

It goes without saying that these spaces exist as women-only because their real-life counterparts are essentially male-only, though not officially or by definition. There is no rule of a soundboard that says you have to be male, and yet the majority of students, interns, teachers, mentors, and other people working soundboards are men. So men are provided with the experience of learning something new in an environment that feels somewhat familiar, and women interested in the same thing are not able to learn in an environment that feels familiar, except through programs like those that SoundGirls offer.

So, here we are with programming that is expanding, and a growing professional database of women in audio and music. How do we translate this to the real world, to actually being at work? There are many women-only collectives, labels, and studios & businesses propping up, which is very exciting. But not all people want to be surrounded by only their gender. Also, isn’t the goal equity?

One day I hope to work in a studio with as many women as men. I hope to produce male artists; I hope to produce women artists aside from myself. I hope to hand over skills that others want to learn, regardless of who they are as a gender.

When you love a woman, you take her seriously. You aren’t surprised at her skill level, and you encourage her to keep challenging herself. You let her learn from her mistakes. You let her go, switch jobs, leave for tour, meet new people. Just like we do men.

Good People – Naz Massaro

Working with all genders means that everyone understands they have strengths and weaknesses. One person may be good at something that someone else is terrible at, and that person may know much more about something than the first person. A young brain would feel threatened by this disparity, and try to compensate with egotistical actions. But truly, there is nothing to feel threatened by—your differences make you a stronger team. Embrace them. Challenge yourself to learn from the people around you! Challenge yourself to learn more about yourself by recognizing your strengths and weaknesses! Enjoy the beauty that is collaboration. Teach people around you to work from a place of love, so they too can spread that light.

Note: SoundGirls is inclusive and open to anyone who has a desire and drive to succeed in professional audio. The ratio of women to men members is approximately 65% women and 35% men.

How to Communicate About Audio With Non-Audio People

The language we use to do to do our jobs spans across a lot of areas (audio, acoustics, electronics, technology, psychoacoustics, music, film, and more). Our clients, on the other hand, may not have much language to convey what they want. The mix notes I get may be as broad as, “I don’t like that” or “something doesn’t feel right.” My job is to fix it and deliver a product they are happy with but how do you do that without language?

Everyone has preferences for sound even if they don’t have the language to convey it. It takes time to uncover these preferences, and that’s part of our job. It’s like a painting where you can see the outline of what to paint but don’t know what color palette to use. Some people like bright colors and others prefer pastels. Some people know their favorite colors right away, and others want to see you paint a bit then have you change it (and maybe change it again). It takes some trial and error to discover their “color palette,” but once you know it, you can make choices that will likely be in their taste (or at least close enough to have a discussion about it).

In music, this is knowing that the drummer will want less vocals in the monitor before they ask. It’s knowing that the lead singer wants a slap delay on her voice on the album. In post, it’s knowing that a producer wants to hear every footstep or doesn’t like a particular cymbal the composer used in the score. Having this knowledge of someone’s taste builds trust because it lets them know that you understand what they want. It’s what gets you re-hired and over time establishes you as “the” engineer or mixer for that person (or group).

Finding these preferences takes investigation. Our job, in that sense, is like a doctor and a patient. For a doctor, there’s a lot of questions about symptoms, recent health, etc. because the patient doesn’t have the same expertise. The approach is the same here with a mix note: “Are the guitars loud enough for you? Is it something about the dialog bothering you? When you say it doesn’t feel right, is it a balance issue or a timing issue?”

Sometimes the message can get conveyed without using proper language. For example, non-audio people may use the word “echo” to mean reverb. One common note is something is “too loud” or “too soft.” But, the problem might be something else (is it perceived as too loud because it’s bright? Is it too exposed vs. too loud?). With notes, you have to ask yourself: does this need to be taken literally or is it an observation that might be pointing to another issue?

For example, a producer I work with likes to give me a sound design note: “Play around with it.” Does that mean he likes what’s already there but wants more? Or, does he want something totally different? I’ve learned that’s his way of saying “I don’t know what I want or like yet.” I sometimes do more than one version including one out of his normal taste (a different “color palette,” so to speak). I find that helps him define what he likes (or doesn’t) by hearing two contrasting ideas.

You can adapt to a client’s strengths, too. A filmmaker I work with doesn’t know audio well, but he’s very good at conveying moods. We talk about the moods of the film and specific scenes, and I interpret that into audio. He might give a note like, “I want to feel the car wreck.” I know what that means (in audio terms) is he wants a lot of detail in the sound design, and the car crash should be at the forefront of the mix.

Talking about moods is a useful technique with musicians, too. Should it be intimate, polished, rough around the edges, massive, etc.? Do they like clean studio recordings or does it make them uncomfortable? Should it feel like a private living room performance, a rowdy bar or a stadium? You obviously won’t be adding bar patrons to a music mix but knowing that will influence the approach to the mix from vocal treatments to EQs, balances, reverbs, and effects.

Where this gets tricky is when people use words that aren’t audio words at all. Sometimes we can translate or offer other words. “When you say it sounds too ‘shiny’ do you mean it sounds bright or shrill? Or too clean and you want it more gritty?” If someone is struggling to convey what they want, they might be able to think of an example from somewhere else (an album, movie, or Youtube video). It might be totally unrelated, but it can help figure out what they’re asking for.

The most effective way to be a good communicator with clients is to have a diverse audio language yourself. It’s a great skill to talk about audio using words not related to audio. You can make an exercise of this by asking, “what words could I use to explain what I hear?” Walking on leaves could be crispy, crunchy, and noisy but it also could be like Pop Rocks, crinkling paper, or eating cereal. So, the next time a client asks you about the “gaggle of Girl Scouts”** in the mix, you’ll have a better idea what they’re talking about.

(**This was a real note I got from a client. The sound was actually a pan flute.)

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