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Adriana Viana: Independent Brazilian Sound Engineer

 

Read Portuguese Version Here

Adriana Viana is a Brazilian freelance Front of House, monitor engineer, and technical director. Based in São Paulo, she has worked with many Brazilian artists such as Teatro Mágico, Flora Matos, Plutão Já Foi Planeta, Rodrigo Teaser – Tributo ao Rei do Pop (a Michael Jackson tribute concert) and mixed international artists when they played in Brazil, such as Toots and the Maytals, Mark Lanegan and blues guitarist Jimmy Burns. She is currently the front-of-house engineer for Far From Alaska and Rashid and is also on tour with one of Brazil’s finest songwriters, Adriana Calcanhoto. She is also the technical director of Women’s Music Event, where she puts together a team of qualified women to run sound for the entire event.

Those who get to see Adriana in action might get the impression that she has been mixing all her life. But when she started out in this business 12 years ago, she wasn’t even allowed to operate any equipment. Her interest sparked from going to a lot of shows, and as most people bitten by the audio bug, she would tag along with her musician friends for soundcheck. “I wondered, what are those guys doing? I could see there were people in charge of the audio equipment, of setting it up, mixing, doing lights, and I found it super interesting.”

She learned of a couple of job openings at a local rental company and went in for an interview. She then discovered the only two positions available to her were: answering the phone or keeping track of warehouse inventory, so she chose the latter, to be closer to the equipment. “They asked me if I had any experience and I didn’t, so I told them I was very organized and I wanted to learn so I could get in the business. They needed someone to manage their inventory, so I took that opportunity. When techs brought in equipment, I would ask: what is this mic? They’d tell me; it’s a Shure SM58. Next time they’d bring a similar mic, and I’d ask, “Is this a Shure SM58? They’d inform me that it was a beta 58, so I’d learn the difference. I would keep stock, count, and organize all the equipment going out and coming in”. It’s already difficult for anyone coming into this industry to work their way up, and Adriana points out that it’s even more difficult for women who have to deal with sexism and harassment. Adriana wasn’t really taught anything about the equipment, instead, she’d find the manuals and read them. She wasn’t given the opportunity to operate the equipment either, and couldn’t afford formal training, so she bought a book about audio engineering and started studying it.“I just learned by reading manuals, workbooks, books, just any printed material I could find. I was eager to learn so I’d go to events and watch.”

At one of the events that she’d tag along to, a freelance tech noticed her eagerness to learn and invited her to his regular gig “every Saturday, at 2 pm. He didn’t mix, he was a stage tech, ran all the cables, patched everything, and taught me everything he knew. He’d tell me, this is an XLR, this is an instrument cable, this is a snake, he taught me how the system was set up. I worked Monday through Friday at the rental company, but on Saturdays, I went to his gig to learn. You could say I worked for free, I’d run cables, set up mics and monitors, then I’d quietly watch the front-of-house engineer mix, and I’d ask questions when he had a break.” Soon, the tech who taught Adriana needed a sub – and who better to call than the person he trained? “I started subbing for him as a stage tech, and soon after that, I was mixing, then I became the house engineer for that venue. Then I started working for other sound companies as a tech, and I worked a lot of shows. Then I worked at other venues and learned even more. I was always out there learning and working, I read manuals, I couldn’t afford to go to school for audio engineering, so I never did. I watched people working, and I learned. I would always go for it and just try and do it.”

People noticed her hard work and kept hiring her for more gigs. While working at a venue, she mixed a band who liked her work so much they asked her to go on the road with them. “They had their own equipment; I’d set it up and operate it.” She emphasizes, “all I went through, all the bands I worked with, that was my learning process. Whenever there was an opportunity, I’d take it.” The more she worked, the more bands noticed her excellent work, and the more she would work! She soon landed a gig with the popular Brazilian band Teatro Mágico as their official monitor engineer. “It was full-on wireless, in ears, stereo mixes, click, everything! I learned a lot in those three years, and more people kept hiring me to mix monitors.”

Now that she’s an experienced and well-respected live sound engineer, she talked to us about the technical aspects of her work and the particularities of working with live sound in Brazil.

When asked how early she starts pre-producing a show, she replied, “as soon as I’m hired to do it. Sometimes a month ahead, sometimes a couple of days before the show. I ask for the venue’s tech contact so I can send in my rider right away and get theirs back, via email or WhatsApp. If I can’t do a site survey, I ask for photos, too; I also look online for more info on the venue and their equipment. I exchange all the information in writing, so everything that’s been agreed on by promoters, managers, the rental company, techs, and directors is documented, and everyone is informed. If the full rider can’t be provided, I ask that substitutions be worked out ahead of time, and inform that everything needs to be working during soundcheck or the show won’t happen. I stay on top of things, I request all the necessary info, and some guys will dismiss it with ‘relax, everything will be alright,’ and when I get there their equipment is terrible and their system isn’t working correctly, so I show them all the documented info and state: you either provide us with the right equipment or there won’t be a show, so they do.”

People who don’t act professionally during pre-production are a red flag for Adriana. “They give generic answers like ‘there are four monitors’ but won’t tell me the specific brand, model or specs. That’s why I ask for pictures, so I can identify if the equipment meets our needs, and if it doesn’t, I specify what they should rent instead. With real professionals, you can work out a deal between what you need and what they have, but you can’t really negotiate with people who don’t act professionally, they walk in circles, so I go straight to the promoter and let them know that the rider is not being met. The promoter then demands that all technical aspects of the rider be honored.”

Another problem is when people aren’t even qualified to tell good from bad. “You play pink noise through a speaker and it sounds terrible, but the house tech listens to it and says it’s working fine. Some people can’t hear hum noises either.”

So, what consoles does she request in her rider? “I love getting good consoles to work with – Soundcraft consoles, the Vi, 3000 and 2000 series, I like Digico SD8 and SD9. Midas and SSL consoles are great but hard to come across on the road”. So what does she usually get? “Yamaha’s, usually in bad condition, unfortunately. M7CL, PM5D, and LS9 are the most commonly used consoles, and if they’re not regularly checked and well maintained, they won’t work properly. I never request them on my riders, not even when mixing a small indie band – because that’s what I’ll usually get anyway, and though they have enough inputs and outputs, they’re usually poorly maintained.”

When it comes to outboard gear, she says venues usually just have a pair of graphic EQs, and if that’s not available or in poor condition, as often is the case, she’ll resort to using the console’s graphic EQs on her outputs. “I avoid poorly maintained equipment; the cables might be in poor condition too, so as not to waste time, I deal with it in the console. I’m used to working on any console that’s available. I have my preferences, but whatever is there, I’ll use it, I’ll mix on it. I don’t depend on equipment to do my job. Of course, the better the tool, the easier my job will be, but I’m used to getting a good sound out of not-so-good equipment.”

Brazilian bands have a common issue that makes them hire Adriana as a monitor engineer. “They have trouble hearing themselves on stage. If the band can afford an engineer, they’ll usually hire just one engineer, not two different people for monitors and FOH. And that one person will mix FOH. Sometimes it’s a one-off gig for that tech. Musicians that are used to having a monitor engineer are used to hearing themselves well, and when they happen to not have a monitor engineer, they’re in trouble.” That’s why even when Adriana is the only engineer in the crew and is mixing FOH, she’ll get a basic monitor mix up for her musicians, because “I can’t begin to mix FOH if they can’t hear themselves – they won’t play right. It doesn’t matter if I have a great-sounding PA if my musicians aren’t playing well if they can’t hear what they’re playing. At least that’s how I see it. A lot of people will just stick to mixing FOH because technically, that’s all they’re getting paid to do, but I think this makes my work better, more complete. And if I do a good job, the band recognizes and appreciates it, they see that I presented a solution, and I make sure they get a monitor engineer when their budget is bigger.”

So do bands only hire one tech because they don’t think they need two or because of a tight budget? “Some bands never heard themselves well on stage, and they’re used to it. Some bands only play if there’s a monitor engineer. Some productions don’t allocate the budget for it – they’d rather spend the money on a different professional, a dancer, a stylist, than having a larger audio crew.” Adriana is used to working with professional bands that hire at least one sound tech, one light tech, and one roadie. The bigger the show, the bigger the crew. She also makes a point of not working as a roadie and informs bands of the importance of hiring one, as that’s someone else’s job that she’s not taking. “If you’re playing a show and something goes wrong, is the artist going to turn their back to the crowd to fix it? That’s a roadie’s job. I try to add as many people to the crew as possible because everyone’s work is better that way. I always put together a good team and show the artist how important that is.”

Reflecting on the reality of working in Brazil compared to the US, Adriana points out that “You have to know how to do everything – tune the system, set up wireless equipment, coordinate the RF, mix FOH, mix monitors, a lot of different things. Overseas there seem to be different professionals for different tasks… but here, if something goes wrong with the audio, that’s all part of my job, and I want to make sure everything works. If it’s a big event, you need people dedicated to specific functions, the equipment needs to be working, but in smaller shows, my artists will bring their own mics and in-ears, and if something goes wrong, I have to fix it. We may not have an RF tech, but we have common sense. Each situation is different, but I won’t let the artist encounter difficulty and do nothing about it.”

When asked what difficulties she usually encounters, she sighed, “We go through so much…” but replied with a problem-solving attitude: “if there’s a problem and you learn how to deal with it, you can anticipate it and make sure it doesn’t happen again. You take precautions to avoid possible problems. And if you set up correctly and test ahead, you won’t have to stop what you’re doing to troubleshoot it. Things might go wrong, you might get a bad cable or a noisy input channel, but experience makes you identify possible issues and deal with them faster. Ok, something is not working, we’ll set it up differently. Poor wireless signal? Send the singer’s mix to her floor wedges. You know? You take precautions so you won’t waste time trying to fix a bunch of different things, because usually, I’m the only person there to fix it.”

Speaking of thinking ahead, we asked Adriana what she takes with her to a show: “Fresh batteries, tape, Hellerman tool, towels, Listerine and hand sanitizer, a couple sm58 grilles, pens, memory stick. An artist complained that the mic was stinky? Well, next show, you hand them a freshly clean mic. An artist complained, I called her production and said I was on my way to buy two spare sm58 grilles and asked them to reimburse me. There, problem solved. You have to come up with solutions instead of complaining about the problems. Good audio techs will find solutions and avoid problems.”

Earlier this year, she went to Europe on vacation with her siblings – even off duty, she took gaff tape with her. “I taped my brother’s shoes; they were coming apart on the sides; the cover was coming off on my sister’s book. I taped it! My glasses were falling apart; I taped them. My siblings were amazed that I took tape with me on a vacation trip. I carry around a multimeter too. The less I depend on others, the fewer problems I have.”

One thing I’ve noticed from watching Adriana set up and sound check, is that she’ll usually build up her scene from scratch. “Each day is different; I don’t always get the same console… I have a lot of scenes on my memory stick, but I hardly ever use any. Sometimes the console won’t read the flash drive!”

Needless to say, she encounters different rooms and PAs every time. She uses pink noise to check the system, see if all frequency ranges are responding correctly, then she’ll play some music. “I really like Eric Clapton’s Change the World,” she also uses dub versions of The Police songs to check the subs. “Massive Attack, you know, music I’m familiar with, so I’ll know what’s missing.” She plays Jeff Buckley’s Everybody Here Wants You, which has a distinctive long verb on the snare, “I can tell if the PA is reproducing the harmonics. With these mixes, I can also check the stereo image, especially the mid and hi mid-range. When you play a song that has a wide backing vocal mix, I can tell what’s there and what isn’t but should be.”

Ten years from now, Adriana hopes to be still doing what she does. She wishes she could spend more time in a studio learning recording techniques, but she “can’t afford to stop working and assist at a studio making less money. I gotta work. And I really love what I do. Some gigs make you feel like you’re part of them. I go to sleep happy because I know the next day I get to work with Far From Alaska, this gig is the apple of my eye! I don’t see myself doing anything else. Since I started working with live sound, I never stopped, and I’ve always worked a lot, and the more I work, the more work I get. When you’re determined, and you work hard to do your best, you reap what you sow.”

The only time Adriana stopped working since she started 12 years ago, was when she got pregnant with her daughter Luka and even then worked till she was eight months pregnant. “I took a six-month break when she was born; then I had to go back to work, that’s why I haven’t had more kids, because I can’t lose momentum, and it’s also not financially possible for me to stop working. And I really love my job; I always worked for different bands at the same time, different styles, different crews, different productions, it all makes my learning much richer.”

People keep asking Adriana to teach about live sound. Her reply? “Tag along, and you’ll learn.” One guy went as far as paying her for private lessons. Hard-working as she is, she developed a teaching plan and taught him everything she knew. In the end, she told her student, “It took me years to learn what I taught you in months – from now on, you’ll have to learn from your own experience. Look for a gig, go to venues, say you’re learning audio, ask if they need an assistant. Do you really want it? Knock on doors.” She said she couldn’t recommend him for gigs, because he didn’t have any real live hands-on experience. “I learned from a guy who didn’t know what an HPF button on a console was, he kept turning it on and off to find out – but everything else he did know, he taught me. And I’m very grateful.” Recently Adriana was mixing a show where her mentor happened to be, so he went up to her and gave her a big hug to tell her how proud he was. “You have to go after what you want. Nowadays there’s a lot of information available, youtube videos, workshops, panels. It’s important to know how to operate the equipment, but most importantly, you have to know what to do with it. It’s a tool, like anything else, you can learn a lot about audio and about your tools, but the most important thing is your ears.”

Adriana insists: things don’t happen if you don’t make them happen. “Nothing fell on my lap. Things happened because I went after them. Thank God I was never out of work. The more I work, the more work I get. That’s a fact.”

 

Missed this Week’s Top Stories? Read Our Quick Round-up!

It’s easy to miss the SoundGirls news and blogs, so we have put together a round-up of the blogs, articles, and news from the past week. You can keep up to date and read more at SoundGirls.org

October Feature Profile

https://soundgirls.org/bryony-october-tolerance-patience-the-ability-to-remain-calm/

The Blogs

Creating Suspense 

Glossary of Sound Effects (Part 2)

Troubleshooting Ourselves to Gain Perspective

SoundGirls News

 

Accepting Applications for SoundGirls Bloggers


We just got some new merch in. Long Sleeves, Onesies, Toddlers, Gig Bags, and Canvas Totes. Check it out Here

Internet Round-Up



SoundGirls Events

Portland SoundGirls Chapter Social

Bay Area Chapter Monthly Meeting

Colorado SoundGirls Chapter Social

SoundGirls Dante Certification Level 1, 2, 3

SoundGirls Alberta Chapter – Field Trip

Portland SoundGirls Chapter Social

SoundGirls Electricity and Stage Patch

Los Angeles – Live Sound Workshop

SoundGirls FOH Tuning Workshop – Los Angeles

SoundGirls Mentoring at AES@NAMM


SoundGirls Opportunities


SoundGirls and SoundGym

Sound Particles Licenses Available

Meyer Sound Supports SoundGirls


SoundGirls Resources


Spotify and SoundGirls Team Up – EQL Directory

SoundGirls – Gaston-Bird Travel Fund

Letter for Trades and Manufacturers


Women-Owned Businesses

SoundGirls Scholarships 2021 Now Open

Events

Sexual Harassment

https://soundgirls.org/about-us/soundgirls-chapters/

Jobs and Internships

Women in the Professional Audio

Member Benefits

Troubleshooting Ourselves to Gain Perspective

 

Do you ever notice how now and then, a series of annoyances seem to happen one after another? I’ve had a month where it feels like every day has provided something new to test my patience.

When we have weeks like these, it’s so easy for feelings of fatalism to set in – the philosophical belief that life is predetermined no matter what our actions may be. Stuck in a mental slump borne out of frustration and annoyance, I needed to pick myself back up again.

I remember that sometimes it would be better that some things don’t happen the way you want them to. Although this one is hard because it’s human nature to let ourselves get carried away in our imagination, picturing the things we think we want only to be disappointed when they don’t work out. Often we never get to see how that untraveled alternate path would have panned out, but once in a while, life will give us a glimpse of why this wasn’t the best thing for us.

Last year I was turned down for a gig that I was sure would be fulfilling for me both creatively and financially, and I felt like I’d missed out at the time. Not long after, I was shocked to see in the press that there had been an incident that turned into a politically charged legal and PR nightmare and a very real safety issue for those involved in the gig. It was a disaster. I certainly would have been caught in the middle of the crossfire with potentially long-lasting ties to it if I’d landed the job. It’s been useful to have this rejection in the back of my mind to draw upon when times of frustration come around as they inevitably do, and remember that sometimes things not happening can be a good thing.

The second phase of my fatalistic detox was thinking about perseverance and what it means. The alternative to going after what we truly want in life is accepting defeat and ceasing to try anymore. Surely this feels worse than any setback? Kim Liao’s viral article from 2016 Why you should aim for 100 rejections a year beautifully outlines her outlook on perseverance in the creative world of work. But it really can be applied in any area of life where we are losing our cool. Liao theorises that the more times we fail, the fear of failure itself shrinks and holds infinitely less power over us because the act of persevering has become routine. Additionally, Liao reasons that the more we practice at anything, the better we get, including building our resilience.

Most people tend to feel they need something to aim for to grow. I first became aware of Maslow’s hierarchy of needs during my teacher training, as it is heavily referenced in the British education system. Maslow’s expanded model is a motivational theory of human behaviour, though these needs are interchangeable, and some may even supersede others entirely.

  1. Biological and physiological needs– air, food, drink, shelter, warmth, sleep, etc.
  2. Safety needs– protection from elements, security, order, law, stability, etc.
  3. Love and belongingness needs– friendship, intimacy, trust, and acceptance, receiving and giving affection and love. Affiliating, being part of a group (family, friends, work).
  4. Esteem needs– which Maslow classified into two categories: (i) esteem for oneself (dignity, achievement, mastery, independence) and (ii) the desire for reputation or respect from others (e.g., status, prestige).
  5. Cognitive needs– knowledge and understanding, curiosity, exploration, need for meaning, and predictability.
  6. Aesthetic needs– appreciation and search for beauty, balance, form, etc.
  7. Self-actualisation needs– realising personal potential, self-fulfillment, seeking personal growth, and peak experiences.
  8. Transcendence needs– A person is motivated by values that transcend beyond the personal self (e.g., mystical experiences and certain experiences with nature, aesthetic experiences, sexual experiences, service to others, the pursuit of science, religious faith, etc.).

The final part of my troubleshooting process is to mentally file which goals and needs can be met by reassessing my plans and actions accordingly. Henry Ford is quoted as saying, “If you do what you’ve always done, you’ll get what you’ve always got,” and I feel like this mantra is so useful when thinking about what we can proactively do to help ourselves.

Over the years, some of our goals and needs will remain the same, while others require tuning into in order to keep their relevance and propel us forward. Even when we are happily travelling down the same road as before, our surroundings or circumstances can change, making our old goals seem outdated. By being rigid, we can close ourselves off to change when it might be helpful to us, and they say that the definition of insanity is repeating the same thing while expecting a different outcome. If we can embrace change, whether in ourselves when it is needed and chosen, or when it feels like it is happening “to” us, we are also building resilience, and whether it feels like just what we need to hear or a philosophical reminder, the only real constant in life is change.

Glossary of Sound Effects (Part 2)

Our first Glossary of Sound Effects post was so popular we decided it would be fun to expand on it. This time around we not only included more specific search terms, but also a handful of modifiers. These terms, such as ‘by’ ‘up’ or ‘quick’ speak to the characteristics of the sound choice you are looking for. Try adding them to other terms (i.e. ‘zip quick’ or ‘violin up’)  to further narrow down your search.


Ambiance – Atmospheric sounds to build the space of a scene. Also look up: background, amb, environment

Beam – A steady synthetic sound. Also, look up: glow, ray, phaser

Beep – The tonal sound of a button press. Also, look up blip

Bork – A cartoonish sound that conveys disappointment.

Brush – The sound of leaves or foliage. Also, look up: leaves, bush, foliage, twig

By – This modifier should be added to searches for moving objects like Jet or Car, characterized by an increase and decrease in volume as the object passes by.

Chatter – A repetitive sound that conveys shaking, commonly associated with cartoonish teeth movement. Also, look up: shake, rattle

Chitter – small animal noise, repetitive and often cute sounding. Think squirrel or hamster.

Doppler – A sound that changes pitch as it passes by. Think truck horn starting from a distance and dropping in pitch as it crosses your path.

Drop – The sound of something falling to the ground.

Electricity – The sound of an electrical current, often wavering in volume and intensity. Also, look up: arc, crackle, spark

Flutter – Any sound with a very fast cycle of volume from low to high. Think of a humming bird’s wings or pod racers from Star Wars.

Ghost – Ethereal, often melodic and scary in nature. Also, look up: spirit, whisper

Hydraulic – The very distinct sound of something propelled by liquid moving in a confined space. Think forklift or fancy door hinges. Also, look up servo

Impact – The sound of a collision, be it small or large. Also, look up: hit, crash, smash

Debris – A cacophonous sound, usually starting thick and eventually settling. Can be used as the aftermath of an event as big as an explosion or as small as kicking up dirt.

Konk – A hollow hit, usually tonal in nature. Also, look up: bonk, coconut, hollow

Laser – The sound of a synthetic weapon. Also, look up: ray gun, pulse, beam

Movement – This modifier can be added to any search requiring both material and motion. Also, look up in short form: mvmt

Old – A modifier for sounds that are typically somewhat poor in quality, as though they were recorded a long time ago. This term is about looking for a specific character in your sound. Also, look up: old, classic, antique

Poink – A short, pointy sound. Also, look up: pluck, doink

Quick – Use this modifier when looking for sounds with very short duration. Also, look up: fast, short, sharp

Ratchet – A repetitive clicking sound Also, look up: crank, pulley, latch, turnstile

Ricco – This shorthand for Ricochet is the sound of a bullet bouncing. Can be used in cartoony moments when a character zips off screen very quickly.

Ruckle – The repetitive, throaty warble character of a sound. Typically emanating from the depths of a large animal or monster. Think of the T-Rex growl from Jurassic Park.

Rummage – Quickly digging through various materials. Also, look up junk

Servo – Short for servomechanism, this is the sound you would typically associate with the moments of a robot or other motorized electronics. Also, look up robot

Slide – This modifier signifies a changing in pitch; a character often associated with violin recordings or whistles to convey emotion in cartoony moments.

Splinter – The sound of small breaking or cracking wood. Also, look up: twist, stress, crack, wood break

Stinger – A musical sweetener that helps place emphasis on a dramatic moment. Also, look up: trailer hit, action

Telemetry – Rhythmic and somewhat repetitive beeps. The sound of calculating technology. Also, look up: computer, scan, beeps, tech, process

Up/Down – Add these modifiers to your search to convey the pitch motion of your sound. Slide whistle Up, for example, would start at a low pitch and end on a high pitch.

Valoop – The sound of something squeezing out of a small space.

Wobble – A repetitive, quick pitching sound used for moments of shakiness. Also, look up: warble, hypno, flutter

Zip – Any fast movement, often with some sort of musical character. Also, look up zing

See the original post here.

 

Creating Suspense 

Recently I’ve been working on a couple of projects that require some suspenseful swells of music. After trying out a few different methods, I decided I would share some of the techniques I used that seemed to be quite effective.

The first method I tried was to bury some long gong sounds leading up to the peak of the suspense. This worked as it was a very classical sounding score. However, if you were wanting to use this in another genre, you could always edit the sound with a pitch shifter, reverb, sending it through pedals. Etc.

My second tip is to just keep layering sounds during a build-up section. The idea of suspense could mean that the first section of your piece can be very controlled but the build-up really needs to grow. A really great way to do this is to add new sounds to every bar. This can be anything from recorded sounds to synths and instruments.

My final tip is to increase the volume automation throughout your build-up. This really helps especially when the music needs to be minimal but you still want the audience to sense some kind of change.

I hope some of these tips can help you create some suspense in your pieces. My advice is to just always keep playing around with different elements of the score, and eventually, you’ll find something that works.

 

 

Missed this Week’s Top Stories? Read Our Quick Round-up!

It’s easy to miss the SoundGirls news and blogs, so we have put together a round-up of the blogs, articles, and news from the past week. You can keep up to date and read more at SoundGirls.org

October Feature Profile

https://soundgirls.org/bryony-october-tolerance-patience-the-ability-to-remain-calm/

The Blogs

Living In and Out of A Big Fat Suitcase

Sound Design in Another Medium

Launching Content 

SoundGirls News

 

Accepting Applications for SoundGirls Bloggers


We just got some new merch in. Long Sleeves, Onesies, Toddlers, Gig Bags, and Canvas Totes. Check it out Here

Internet Round-Up


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Recording Academy Putting Focus ‘Behind the Record’ With New Social Media Initiative

Regardless of whether it’s an indie or record label production, every individual involved in the music creation process deserves to be credited. It might seem like a small gesture, but for many music creators, engineers and producers, this hard-earned credit directly impacts their livelihoods.

So what better way to honor and celebrate the birth of an album than by acknowledging everyone involved in its creation!


SoundGirls Events

Portland SoundGirls Chapter Social

Bay Area Chapter Monthly Meeting

Colorado SoundGirls Chapter Social

SoundGirls Dante Certification Level 1, 2, 3

SoundGirls Alberta Chapter – Field Trip

Portland SoundGirls Chapter Social

SoundGirls Electricity and Stage Patch

Los Angeles – Live Sound Workshop

SoundGirls FOH Tuning Workshop – Los Angeles

SoundGirls Mentoring at AES@NAMM


SoundGirls Opportunities


SoundGirls and SoundGym

Sound Particles Licenses Available

Meyer Sound Supports SoundGirls


SoundGirls Resources


Spotify and SoundGirls Team Up – EQL Directory

SoundGirls – Gaston-Bird Travel Fund

Letter for Trades and Manufacturers


Women-Owned Businesses

SoundGirls Scholarships 2021 Now Open

Events

Sexual Harassment

https://soundgirls.org/about-us/soundgirls-chapters/

Jobs and Internships

Women in the Professional Audio

Member Benefits

Launching Content 

In 2019, most people can class themselves as a content creator. Whether you post pictures on Instagram, are in a band or write poetry in your spare time, you’re creating content. The more difficult part is getting people to notice (if that’s what you want to do of course).

As I have come towards the end of the BBC New Creatives scheme, myself and the team are planning how to promote the audio piece and which platforms it will sit best on. The piece is a five-minute clip of my Dad reading out his poems, snippets of family conversations, and me reading out emails and letters my Dad has written to me over the years.

I will most likely put the “podcast”/audio piece on SoundCloud, where I first started posting commentary with friends on my Dad’s poems throughout university:

https://soundcloud.com/yadroteoem

I then hope to post a relevant image of my parents on my Instagram page, along with a clip of the audio and subtitles for the dialogue. I haven’t figured out how to do this yet, but I will do! I will also post on my Facebook page that was dedicated to my tri-lingual student radio show and now is used for any media updates and opportunities through my work.

I will place a link on my website to my SoundCloud. I, unfortunately, will not be able to post on Mixcloud as the audio piece is too short. I will make sure to tag everyone that has been involved, from BBC New Creatives, Naked Productions, Tyneside Cinema, Arts Council England, and BBC Arts. I will post on LinkedIn too at some point and add to my profile.

This blog has also been such a great way to document the process! I hope to be able to continue talking about my side projects and creative endeavours. The final workshop in Newcastle for BBC New Creatives was a great way to see and listen to all the work created by different participants. It was so inspiring to see how experimental and inventive everyone had been.

I can’t wait to see the journey of all the different projects!

Check out the link here to all the projects:

https://newcreatives.co.uk/creatives

One issue has been the name of my podcast; we’re still working on that one and will have it confirmed soon hopefully!

WHERE ELSE TO FIND ME:

Tri-lingual radio show (Sobremesa): https://www.mixcloud.com/Alexandra_McLeod/

Sobremesa Facebook page: https://www.facebook.com/AlexandraSobremesa/

YouTube and Geography blog: https://alexandrasobremesa.wordpress.com/

LinkedIn: https://www.linkedin.com/in/alexandra-mcleod-79b7a8107?trk=nav_responsive_tab_profile

SoundGirls Mentoring at AES@NAMM

SoundGirls Mentoring at NAMM will see some big changes this year.  In collaboration and sponsored by AES we will be hosting five mentoring sessions during AES.  All sessions will take place on Thursday, January 16th. Each session holds 20 people and they will be sure to sell out fast. To accommodate as many as we can, please choose a session in your audio discipline.

You will need to be registered and confirmed to attend. While you are not required to have an AES Badge to attend, we do encourage you to become a member of AES and register  for an AES Badge.


SoundGirls Mentoring Post-Production/Film & TV – 11:00 to 12:00 PM

Mentors: Leslie Gaston-Bird, April Tucker, Shannon Deane, Katy Wood, and TBA

Register Here


 

SoundGirls Mentoring Live Event Production – 12:05 to 1:00 PM

Mentors: Meegan Holmes, Karrie Keyes, Whitney Olpin, Claire Murphy, Tiffany Hendren, McKenzee Morley, Mary Broadbent

Register Here


 

SoundGirls Mentoring Recording Arts – 1:05 to 2:00 PM

Mentors: Leslie Ann Jones, Jett Galindo, Catharine Wood, Lenise Bent, Fela Davis

Register Here


 

SoundGirls Mentoring Manufacturing & Sales – 2:05 to 3:00 PM

Mentors: Dawn Birr, Samantha Pink, Sara Elliott, Becki Barbaras, Erika Earl

Register Here


 

SoundGirls Mentoring Contracts and Negotiations – 3:05 to 5:00 PM

Hosted by RafterMarsh. Mentors: Sean Sully Sullivan, Karrie Keyes, Piper Payne, and Catherine Vericolli

Register Here


 

 

 

SoundGirls Mentoring Contracts & Negotiations

If you have questions about how to navigate your career with contracts and negotiations this session is for you.  Hosted by RafterMarsh, who will provide attendees with standard contracts and legal advice. Come ask the questions you need answers to from industry veterans. This two-hour session will help you navigate the waters and get solid advice.

This is a casual mentoring session in a small and safe environment. It is not a panel.

The benefits of mentoring are myriad. For individuals, studies show that good mentoring can lead to greater career success, including promotions, raises, and increased opportunities.

This session is open to SoundGirls Members (not a member register here) and holds 20 people. You must be registered and confirmed to attend.

Register Here

Mentors Subject to Change

Sean “Sully” Sullivan has worked in live sound from the early age of 15 when he started out mixing for his brother’s band and for other local bands. Now, he has worked with artists such Beck, Justin Timberlake, Rihanna and most recently Shania Twain and Red Hot Chili Peppers.

 

 


20160717_113247-1Karrie Keyes – Monitor Engineer for Pearl Jam and Eddie Vedder – Executive Director and Co-Founder of SoundGirls

Karrie has spent the last 25 plus years as the monitor engineer for Pearl Jam. Karrie started out doing sound for punk bands in Los Angeles in 1986 under the tutelage of Dave Rat of Rat Sound, where she spent twenty years helping to establish the company. She was able to gain an immense amount of hands-on experience and technical knowledge at Rat, which eventually led to her becoming the monitor engineer for The Red Hot Chili Peppers from 1990-2000. She first met and started working with Pearl Jam who opened for RHCP on their 1991-1992 Blood Sugar Sex Magic Tour. She has worked with Sonic Youth, Fugazi, and more.


Piper Payne – Co-Director SoundGirls

Piper is a mastering engineer in Oakland, CA, where she works on albums for independent artists and major labels. Piper is the Owner and Chief Mastering Engineer of Neato Mastering, and she is a Co-Founder and the Chief Product Officer for Second Line Vinyl, a new Oakland-based vinyl pressing plant opening in 2018.

She recently finished her term as President of the SF Chapter of the Recording Academy and serves on the P&E Wing Advisory Council. She is also on the committee of the AES SF Chapter and heads the AES Diversity and Inclusion Committee. Piper is an audio professor and guest lectures often about mastering and recording.

Piper has mastered a wide variety of music including nationally renowned artists Third Eye Blind, Madame Gandhi, Geographer, Elettrodomestico (Jane Wiedlin/Go-Go’s), Shamir, Between You & Me, David Messier, and Fritz Montana, as well as Bay Area favorites Kat Robichaud, ANML, Sioux City Kid, The She’s, Emily Afton, Abbot Kinney, Travis Hayes, Kendra McKinley, Van Goat, and Diana Gameros.

Read more about Piper


Catherine Vericolli – Co-Director SoundGirls

Catherine Vericolli is a recording and archival engineer, and an outspoken analog purist. She opened Fivethirteen Recording Studios in Phoenix, AZ in 2005, where for nearly fifteen years she’s dedicated herself to keeping the traditional analog recording process alive in the desert. Her studio hosts national touring bands, guest engineers, and film scoring projects, in addition to providing a high-end recording experience for the many local bands that call Arizona home. Now, Catherine specializes in production, studio management, machine maintenance, and analog transfers. Splitting time between Nashville, TN, and Phoenix, she’s also the transfer and project manager for Useful Industries, Archiving and Restoration. She can be found traveling the country speaking on panels about audio, writing for industry publications, and educating the next generation of audio engineers. Catherine is also active in advocacy for women in audio, and she serves on the board of SoundGirls.org.

www.513recording.com

Read more about Catherine


 

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