Empowering the Next Generation of Women in Audio

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Missed this Week’s Top Stories? Read our Quick Round-up!

It’s easy to miss the SoundGirls news and blogs, so we have put together a round-up of the blogs, articles, and news from the past week. You can keep up to date and read more at SoundGirls.org

May Feature Profile

Daniela Seggewiss – Time Flies When You Are Doing What You Love

The Blogs

How to Communicate About Audio With Non-Audio People

Take Care of Good People


SoundGirls News

Accepting Applications for Ladybug Music Festival

Representation on Panels – Music Expo – Boston

Philadelphia SoundGirls Chapter May Meeting – May 19th

SoundGirls Productions Meet & Greet

Amsterdam SoundGirls Tour & Social

SoundGirls London Chapter Social – June 17

NYC – Location Sound Mixing Opportuntity

Shadowing Opportunities – Berlin

Shadowing Opportunities

Round Up From the Internet

 

Sisters on Sound PodcastEpisode 5 Rachel Ryan

 

Los Angeles – May 6th

SoundGirls will be at this awesome event. Join Women in Music Los Angeles and Beats By Girlz on Sunday, May 6th from 2-5PM for an afternoon of networking and presentations from key women working in music and technology.

 

 

http://www.thewimn.com/rocks-talks-action-items-facing-adversity-diversity/

Sennheiser at ASCAP EXPO 2018

 

https://www.prosoundweb.com/channels/live-sound/organization-communication-anticipation-working-the-monitor-scene-at-a-large-festival/

 

 


SoundGirls Resources

Directory of Women in Professional Audio and Production

This directory provides a listing of women in disciplines industry-wide for networking and hiring. It’s free – add your name, upload your resume, and share with your colleagues across the industry.


Women-Owned Businesses

Member Benefits

Events

Sexual Harassment

https://soundgirls.org/about-us/soundgirls-chapters/

Jobs and Internships

Women in the Professional Audio

Take Care of Good People

SoundGirls is a community by women for women, to enable greater gender balance in male-dominated audio and related fields. Groups like SoundGirls exist to provide women with space they need to develop and share the skills and experience necessary to work as professionals in music and audio.

It goes without saying that these spaces exist as women-only because their real-life counterparts are essentially male-only, though not officially or by definition. There is no rule of a soundboard that says you have to be male, and yet the majority of students, interns, teachers, mentors, and other people working soundboards are men. So men are provided with the experience of learning something new in an environment that feels somewhat familiar, and women interested in the same thing are not able to learn in an environment that feels familiar, except through programs like those that SoundGirls offer.

So, here we are with programming that is expanding, and a growing professional database of women in audio and music. How do we translate this to the real world, to actually being at work? There are many women-only collectives, labels, and studios & businesses propping up, which is very exciting. But not all people want to be surrounded by only their gender. Also, isn’t the goal equity?

One day I hope to work in a studio with as many women as men. I hope to produce male artists; I hope to produce women artists aside from myself. I hope to hand over skills that others want to learn, regardless of who they are as a gender.

When you love a woman, you take her seriously. You aren’t surprised at her skill level, and you encourage her to keep challenging herself. You let her learn from her mistakes. You let her go, switch jobs, leave for tour, meet new people. Just like we do men.

Good People – Naz Massaro

Working with all genders means that everyone understands they have strengths and weaknesses. One person may be good at something that someone else is terrible at, and that person may know much more about something than the first person. A young brain would feel threatened by this disparity, and try to compensate with egotistical actions. But truly, there is nothing to feel threatened by—your differences make you a stronger team. Embrace them. Challenge yourself to learn from the people around you! Challenge yourself to learn more about yourself by recognizing your strengths and weaknesses! Enjoy the beauty that is collaboration. Teach people around you to work from a place of love, so they too can spread that light.

Note: SoundGirls is inclusive and open to anyone who has a desire and drive to succeed in professional audio. The ratio of women to men members is approximately 65% women and 35% men.

How to Communicate About Audio With Non-Audio People

The language we use to do to do our jobs spans across a lot of areas (audio, acoustics, electronics, technology, psychoacoustics, music, film, and more). Our clients, on the other hand, may not have much language to convey what they want. The mix notes I get may be as broad as, “I don’t like that” or “something doesn’t feel right.” My job is to fix it and deliver a product they are happy with but how do you do that without language?

Everyone has preferences for sound even if they don’t have the language to convey it. It takes time to uncover these preferences, and that’s part of our job. It’s like a painting where you can see the outline of what to paint but don’t know what color palette to use. Some people like bright colors and others prefer pastels. Some people know their favorite colors right away, and others want to see you paint a bit then have you change it (and maybe change it again). It takes some trial and error to discover their “color palette,” but once you know it, you can make choices that will likely be in their taste (or at least close enough to have a discussion about it).

In music, this is knowing that the drummer will want less vocals in the monitor before they ask. It’s knowing that the lead singer wants a slap delay on her voice on the album. In post, it’s knowing that a producer wants to hear every footstep or doesn’t like a particular cymbal the composer used in the score. Having this knowledge of someone’s taste builds trust because it lets them know that you understand what they want. It’s what gets you re-hired and over time establishes you as “the” engineer or mixer for that person (or group).

Finding these preferences takes investigation. Our job, in that sense, is like a doctor and a patient. For a doctor, there’s a lot of questions about symptoms, recent health, etc. because the patient doesn’t have the same expertise. The approach is the same here with a mix note: “Are the guitars loud enough for you? Is it something about the dialog bothering you? When you say it doesn’t feel right, is it a balance issue or a timing issue?”

Sometimes the message can get conveyed without using proper language. For example, non-audio people may use the word “echo” to mean reverb. One common note is something is “too loud” or “too soft.” But, the problem might be something else (is it perceived as too loud because it’s bright? Is it too exposed vs. too loud?). With notes, you have to ask yourself: does this need to be taken literally or is it an observation that might be pointing to another issue?

For example, a producer I work with likes to give me a sound design note: “Play around with it.” Does that mean he likes what’s already there but wants more? Or, does he want something totally different? I’ve learned that’s his way of saying “I don’t know what I want or like yet.” I sometimes do more than one version including one out of his normal taste (a different “color palette,” so to speak). I find that helps him define what he likes (or doesn’t) by hearing two contrasting ideas.

You can adapt to a client’s strengths, too. A filmmaker I work with doesn’t know audio well, but he’s very good at conveying moods. We talk about the moods of the film and specific scenes, and I interpret that into audio. He might give a note like, “I want to feel the car wreck.” I know what that means (in audio terms) is he wants a lot of detail in the sound design, and the car crash should be at the forefront of the mix.

Talking about moods is a useful technique with musicians, too. Should it be intimate, polished, rough around the edges, massive, etc.? Do they like clean studio recordings or does it make them uncomfortable? Should it feel like a private living room performance, a rowdy bar or a stadium? You obviously won’t be adding bar patrons to a music mix but knowing that will influence the approach to the mix from vocal treatments to EQs, balances, reverbs, and effects.

Where this gets tricky is when people use words that aren’t audio words at all. Sometimes we can translate or offer other words. “When you say it sounds too ‘shiny’ do you mean it sounds bright or shrill? Or too clean and you want it more gritty?” If someone is struggling to convey what they want, they might be able to think of an example from somewhere else (an album, movie, or Youtube video). It might be totally unrelated, but it can help figure out what they’re asking for.

The most effective way to be a good communicator with clients is to have a diverse audio language yourself. It’s a great skill to talk about audio using words not related to audio. You can make an exercise of this by asking, “what words could I use to explain what I hear?” Walking on leaves could be crispy, crunchy, and noisy but it also could be like Pop Rocks, crinkling paper, or eating cereal. So, the next time a client asks you about the “gaggle of Girl Scouts”** in the mix, you’ll have a better idea what they’re talking about.

(**This was a real note I got from a client. The sound was actually a pan flute.)

Representation on Panels – Music Expo – Boston

“A female presence at these events isn’t just symbolic; it also sends an important message to the audience.”At these events, there are people who are called upon to speak, to take up space, to say ‘here are the experiences that got me here,'” “It’s about who shows up and who speaks and who can project authority.” Radhika Parameswaren, professor at the Indiana University Media School.

SoundGirls has been working to make sure we are represented across the industry. We are have been working in partnership with Music Expo to make sure women are featured on their panels, masterclasses, and educational sessions.

We need SoundGirls members to step up for the upcoming Music Expo – Boston event. The event is on June 9th, and we want to make sure women are featured and represented. If you would like to be involved with the event, please get in touch with us at soundgirls@soundgirls.org.

We are also seeking a volunteer to run a SoundGirls booth.

SoundGirls Members receive free admission email us for a coupon code.

 

Accepting Applications for Ladybug Music Festival

The Ladybug Festival is an annual event celebrating women in music.  The event was created in 2012 by Gable Music Ventures as a block party for the residents of the 2nd & Loma neighborhood in downtown Wilmington, Delaware.

Every year Gable Music has worked to expand the scope of the event, and the reaction from the community has been incredible with attendance doubling every year since 2012, from approximately 300 to approximately 10,000 in 2017 when the event expanded and added a second day.

This is the third year SoundGirls has supported the work of The Ladybug Festival, providing women and girls access to hands-on experience by volunteering to work the festival and paid work for sound engineers and stage managers.

This year’s festival takes place on July 20 and July 21 in downtown Wilmington, DE.

If you would like to be involved, please apply.

Volunteer Application

Crew Application

 

Philadelphia SoundGirls Chapter May Meeting – May 19th

Please join us for our May meeting hosted by SoundGirl Diane Zaiko. Diane is the owner and operator of Junction Music a recording and rehearsal studio. Light refreshments will be provided. All SoundGirls members are welcome to attend but please rsvp.

RSVP Here 

 

Daniela Seggewiss – Time Flies When You Are Doing What You Love

Daniela Seggewiss can’t believe that she has been working in Live Sound for ten years, because time flies when you are doing what you love. She initially caught the live sound bug when she was 13 and attended her first concert.

Daniela grew up surrounded by music, with music always being played around her house and she learned to play piano and drums, but she never could put her finger on what fascinated her about music. Until “I visited my first concert (One-Day 70ies Rock Festival – Sweet, Slade, Suzi Q, Hollies). Seeing that technical side of live music was the missing piece of the puzzle. I remember the one moment I realised I wanted to work in audio. I was standing next to monitor world watching crew, band and audience interacting with each other, that magic moment when music connects people and lets them forget their troubles. I knew there and then, age 13, that that’s what I want to be when I grow up, I wanted to be part of creating that magic. Following that fateful moment, I spent my time figuring out what career options there are in audio and how to make it happen for me.”

Her family was not quite sure how to deal with Daniela’s choice for a career, mainly as they had no idea what it meant to be a sound engineer and could only imagine the world as one of Sex, Drugs, and Rock n Roll. They did their best to support Daniella, while her teachers and career advisors in high school tried to stir her into more conservative alternatives.

After finishing her A-Levels (high school), Daniela would apprentice as an event technician at a German national broadcasting station, learning about sound, lights, and rigging. This provided her a solid foundation in audio knowledge and stagecraft. She would eventually start out in audio taking care of the live sound for WDR’s (Westdeutscher Rundfunk) events in Cologne, Germany.

“Our team of three handled live audio and projection for every in-house event from planning to overseeing or operating the event itself. The events ranged from conferences to literature readings, and award shows to orchestra and big band performances and the occasional jazz or rock show.”

She would spend her summers working in Ireland for a festival, as an audio engineer on the second stage and the main stage audio tech. “My day started midday with the 2nd stage soundcheck followed by the gig and me running to the main stage to make the load in for the evening gig.”

Daniela would eventually leave Germany, to study and work in Leeds. She is a registered freelance sound engineer and was able to work in venues throughout Leeds. Rotating between four venues, with different size rooms from 100 -500 capacity. More often than not, she was the only tech working the gig, doing monitors from FOH and assisting the bands with the backline.

“The venue I spent most my time was the Cockpit in Leeds, which had three rooms in three arches under a railway bridge with aluminum stuck to the arched ceiling, literally a gig in a tin can. A shift in there would involve several power cuts, water dripping off the ceiling and stage invasions by the whole audience. After surviving that nothing a gig throws at me nowadays takes me by surprise.

The Cockpit main room had a monitor desk, and most engineers did not like mixing monitors there, so I got that shift regularly and figured out quickly that I prefer that side of the multicore.”

Working at those venues, led to working with a local music festival, Bingley Music Live. It is a three-day, 15,000 capacity festival. She started as 2nd stage audio tech and worked her way up to main stage monitor engineer.

She currently works mainly as a freelance monitor engineer for the bands The Sweet and Opeth. Her year fills ups quickly between the two groups. She fills in the gaps with festivals and local gigs in Leeds.

In 2017, she finished her BSc from Leeds Beckett University (Hons) in Music Technology, which has increased her knowledge of recording. She continues to learn by taking part in manufacturer training, d&b, Shure, Midas, etc. to make sure she stays up to date with the newest technology.

Her long-term goals are to start working with sound companies, so she can work her way up to working on larger-size tours. Although she does enjoy the medium size productions, being part of a small team that is family. And for now, feels that she could Mix Bands and See the World forever.

What do you like best about your job?

It’s two things for me.

The touring family & seeing the world! The friends I’ve made on the road from as early as that first concert are family to me! The part I like best about these deep friendships is that it does not matter how often we see each other, whenever we do, we can pick up right where we left off, and it feels like we haven’t been apart at all! I have “family” all over the world now, which is very handy considering I love to travel, too.

My family always traveled a lot. We own a campervan and would just go to the coast for a weekend. I always loved going on trips, exploring new places, meeting new people. Now I get paid to do that.

What do you like least?

It is the travel pace that I like least. I don’t even mind long flights too much, yet anyway. Give me another ten years, and I’ll probably hate them, too. But for now, it’s not having enough time to explore a gorgeous part of the world due to the brief time we spend in one place. I can tell you my bucket list of travel destinations is becoming longer and longer instead of getting checked off.

What if any obstacles or barriers have you faced?

The most significant obstacle for me was to find the way into the industry, especially into the rock’n’roll side of things, as there was no clear career path that I could follow and come out as a sound engineer.

I was very lucky to make connections early on with a network ever-expanding. However, even with some contacts, I felt like I did not have many options after finishing school as there are no sound companies in or near my hometown.

However, working through these obstacles confirmed that I was really passionate about becoming a sound engineer. And my way through the industry starting in broadcasting, followed by tiny clubs to medium venues and finally festivals and touring is exactly the “education” every sound engineer should experience. You have to grow in the industry! It is a hands-on job that has to be learned through hands-on experience.

I know there is still a lot of discrimination happening in this male-dominated industry. Either it never really happened to me, or I just didn’t care.

The local crew that thinks I must be the merch girl, just makes me chuckle nowadays. However, I have encountered local engineers, who thought I didn’t know what I was doing. In most of those situations, my touring crew family was more upset by the situation than me. It was only encouragement for me to show these guys that I know exactly what I was doing. And the band gave me the thumbs up at the end of the show was the best thing to shut these people up.

How have you dealt with them?

I feel like I just run through any wall. It was in my head that I would be a sound engineer, so any dead-end or obstacle was ran over.

Thinking about it now I realise that there were a lot of “No’s and “You cannot do that” involved, but I was so determined that I just kept going until I found a “Yes.” I came out the other end stronger and even more determined. So my determination and passion for this job help me with all the obstacles.

Advice you have for other women and young women who wish to enter the field?

Never give up! Be persistent.

Your best shot is to get to know sound engineers in your area, your local venue. I know this is the cliche answer. Networking! It is still weird for me to know to advertise myself and network to get my name around but that is where jobs come from, at least as a freelancer.

What helps me is to remember that we are all tech geeks and love to talk about it. Also, most engineers, however big their current gig might be, started out exactly where you are right now and provided the timing is right, are happy to give you advice!

As there is no clear, academic career path to become a live sound engineer, persistence, and professionalism, from the beginning is the key, as you never know which one of those 1000 people you talked to about sound might get you your first/next job. It was the monitor engineer I met when I was thirteen that got me my first job in a venue when I moved to the UK, ten years later.

Must have skills?

Such a simple question it seems but oh so complex.

The big picture:

Technical understanding – managing all those buttons

Music – it’s all about the music, you have to have a feel for music to understand the musician’s needs and requests and translate that into technical terms.

People – in my opinion the skill that’s the reason you get/ lose you the job

You’ll spend a lot of time with your band & crew so be easy to be around.

Especially as a monitor engineer you are working with people and need to be able to understand them almost on a psychic level, translate whatever they throw at you, in context of their daily mood, to a sound.

On a more practical level, it has to be Tidiness!!!

A tidy stage doesn’t only look good and professional but also you make your life so much easier for changeovers and fault finding. And this applies to 50 cap bar gigs to arena shows.

What other jobs have you held?

I am proud to say that I have managed to work as a sound engineer all my adult life. I was lucky enough to make some important connections early on and had that little bit of luck to be in the right place at the right time, so whenever one job opportunity ceased another opened up and I grabbed it tight and did not let go.

Do you ever feel pressure to be more technical than your male counterparts?

Not really. I am German and a perfectionist, which makes for a highly efficient combination. I demand a lot from myself. So no male counterpart, may he be oh so ignorant of my skills, has ever topped the expectations I have towards myself.

Is there anything about paying your dues you wish you would have paid more attention to that came back to haunt you later in your career?

On a more general level. Maybe. I wish I would have been more in the moment in the past couple of years. So many great things happened and kinda just flew past, again coming back to this rapid pace of life.  I am proud that I have grabbed every opportunity that presented itself to me if anything it has been my private life that had to pay the dues so far.

I actually regret not continuing to play music regularly … I can still play a bit piano, taught myself some chords on guitar and love playing drums but I wish I would have continued to improve my playing … well, it’s never too late for that I guess.

Favorite equipment

I love DiGiCos. I seem to agree with their workflow.

I tour with a SD9 whenever I get the chance, and since I first used one, it felt like any given function I was looking for was exactly where I thought it would be.

I also always carry my RF Explorer which saved me and my IEM loving artists several times.

Parting Words

Keep calm! It took some club shows with power cuts and over-enthusiastic young bands knocking the PA over to teach me always to keep calm.

I bought my RF Explorer after getting an Arabian prayer through a GTR wireless, luckily only mid soundcheck. I did not want to take that chance ever again though.

Thinking outside the box.

The heaviest thunderstorm I have seen to this day at an outdoor gig in the Czech Republic taught me to think outside the box and just make it work with whatever you have available. That day the whole stage & backstage was flooded. But in good old “the show must go on” fashion we found as many towels as we could in an attempt to dry the stage and played the show with pedalboards on towels. Having learned a lesson, we played a show in Norway right after heavy rain with all pedalboards and wireless in zipper bags.

In the end, it all comes down to the ability to make it happen, which in my opinion is one of the main characteristics of the live sound / live concert industry. There is no second chance. We have the one chance to get it right so if something goes wrong we look around and use whatever we can find around us to make it happen!

Find More Profiles on The Five Percent

Profiles of Women in Audio

SoundGirls London Chapter Social – June 17

Join us on June 17 for a social to network. SoundGirls Executive Director Karrie Keyes will be joining us.

 

Missed this Week’s Top Stories? Read our Quick Round-up!

It’s easy to miss the SoundGirls news and blogs, so we have put together a round-up of the blogs, articles, and news from the past week. You can keep up to date and read more at SoundGirls.org

April Feature Profile

Heather Augustine – Patience, flexibility, and persistence

The Blogs

Festival Guide part 2: In-house Tech/Engineer

Maintaining Business Relationships – Part 2

A Chance to Build Each Other Up


SoundGirls News

https://soundgirls.org/event/video-conference-on-audiobook-editing/?instance_id=1261

SoundGirls Productions Meet & Greet

Amsterdam SoundGirls Tour & Social

SoundGirls London Chapter Social – June 17

NYC – Location Sound Mixing Opportuntity

Shadowing Opportunities – Berlin

Shadowing Opportunities

Round Up From the Internet

CompTIA – Advancing Women in TechnologyTechnology Programs for Women & Girls

 

 

The Nine: Alesia Hendley

 

 


Producer, songwriter, and gender diversity campaigner Carla Marie Williams

 

 

http://www.musictech.net/2018/04/rhiannon-mair-interview/

SoundGirls Resources

Directory of Women in Professional Audio and Production

This directory provides a listing of women in disciplines industry-wide for networking and hiring. It’s free – add your name, upload your resume, and share with your colleagues across the industry.


Member Benefits

Events

Sexual Harassment

https://soundgirls.org/about-us/soundgirls-chapters/

Jobs and Internships

Women in the Professional Audio

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