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Nitrosonic Studios: Women-Owned and Operated Studio and Audio School

 

Nitrosonic Studios was founded in 2005 by producer Brian Pulito, with a mission to provide the best recording experience possible at an affordable price. Since then, Nitrosonic has grown and expanded into one of the region’s top destination studios. In late 2018. Engineers April Edwards and Danielle Barkman were handed the reins, and along with studio musician and friend Leah Arrington, they have taken Nitrosonic to all new highs.

Boasting newly constructed studios at a convenient downtown location in Lexington, Kentucky with state-of-the-art recording gear, three professionally tuned drum kits, and a 50’x20’ live room, Nitrosonic boasts an impressive scene. It is also a one-stop-shop, with engineers specializing in recording, mixing, and mastering all under one roof. In fact, this year, they launched an Audio Engineering School with programs in each specialization in collaboration with some of the country’s most well-regarded engineers. Each education program is also offered virtually as well are the Studios’ mixing and mastering services.

We were able to catch up with both April and Danielle.

As a child, what did you imagine your career would be?

April: I wasn’t sure what I wanted as a career, but I knew I wanted to be great at whatever it was. I was always drawn to music and I took piano, guitar, violin, and vocal lessons as a child. My mother played the flute and various forms of hand percussion and she took me to a lot of Drum Circles and Operas when I was a kid. From a very young age, I was told that I had a great ear; I feel like I was destined to become an audio engineer.

Danielle: Drummer or audio person of some sort. I grew up in a musical family, most everyone played something. Drummers everywhere lol. Also Engineers. I relieved seeing a medium format console turn down and rebuilt in the dining room table when I was very young, I was drawn to it even then… all the knobs and faders were so attractive. That, or maybe grow up and join the muppets, but they were pretty musical too, so I guess I would’ve ended up in music either way.

What is your approach to recording a session? Any particular routine you’ve set for yourself to make the process smoother along the way from recording to mastering? 

We try to prepare as much as possible before the session even starts. We make input lists for ourselves and monitoring lists for the musicians, so everyone is on the same page and there is no confusion. We have bands drop their gear off the night before so we can have it miked and ready for soundcheck when they walk in for the session. We spend a lot of time on preproduction planning; this includes figuring out where we want the instruments and players to live, where to place our Airhush Gobos, which Earthworks Audio microphones we’re going to use, and how, which Unison Preamps we want to run through and more!

We are constantly striving to “get it right at the mic” because it makes every phase after recording that much easier and more enjoyable if you do. Instead of spending time trying to fix things in the mix and master, we get to be creative and have fun! While recording as a team, April is already thinking about the Mix and Danielle is already thinking about the Master, and we make decisions together that help us achieve the best results in those next stages.

Additionally, a big part of this job is playing “psychologist”. You have to learn what makes your clients tick and how to get the best performances out of people. We make sure our clients are comfortable, having fun, and “vibing” in our studio, because people perform way better that way. We make sure bands take breaks when they need to, stay hydrated, and don’t get “hangry”. It makes our job much easier when the musicians are happy and relaxed!

Let’s talk gear. Your studio is LUNA and Universal Audio equipped. Can you explain what the LUNA system is and when you first worked with UA? 

The Luna Recording System by Universal Audio is inspired by an analog workflow and allows us to record with sub-2-millisecond latency from input to output. We have access to the industry’s most iconic and coveted equipment through UA’s plugins, extensions, and Unison preamps, with end-to-end emulations that precisely model the colors and behaviors of this gear that we can now use totally in the box. Nitrosonic Studios used UA gear and plugins long before we took over, but we became immersed in the UA world when we purchased our Apollo interfaces a couple of years ago and discovered LUNA last year. We fell in love with LUNA right away. It’s amazing how specific we can now be about the sounds we capture; we have access to the gear that’s found in the world’s most notorious recording studios but without the hefty price tags, and we can pick and choose what we want to sound like on any given day for any type of session. Some of our favorite features include the Neve and API Summing extensions, the Studer and Ampex Tape extensions, and the juicy list of Unison preamps and channel strips at our disposal including the Neve 88RS, the API Vision Channel Strip and the UA 610-B.

Nitrosonic Studios became woman-owned and operated in 2018 before the studio moved to its current location. Can you tell us more about how you decided to take the reins and what you envision for Nitrosonic? 

In 2016, April started as an intern while enrolled in audio engineering school with The Recording Connection. About a year later, the previous owner moved out of state and handed her the reins as lead engineer and studio manager. At the time, Nitrosonic also offered band rehearsal space, which is how Leah Arrington (now the third owner of Nitrosonic) discovered the studio. Leah and her band The Slick Floors recorded an EP with April, and she happily returned with her other band Metric Soul to record a project, which is how Danielle discovered the studio. Danielle is the drummer for Metric Soul, and since the session, she’s stuck and stayed, first acting as a session drummer, assistant manager, and April’s right-hand woman. On the winter solstice of 2018, the former owner approached us and asked if we wanted to buy the studio and we eagerly accepted his offer. We then approached Leah with the opportunity of being the third owner of Nitrosonic Studios, and without hesitation, she jumped on board. Now, not only is Nitrosonic owned by three women but we also employees two women, Abigail Buettner (Studio Manager) and Amanda Aday (Creative Director). We decided to buy the studio because the choices we faced were to either continue doing what we love or get a normal job, and we weren’t about to do that.

Our vision for Nitrosonic Studios was to take it from being a small local studio to a known destination studio that bands and artists from around the world travel to record in. We are located in the thriving NoLi district in Lexington, KY, and have partnered with several businesses and Air BnB’s around the neighborhood to help accommodate the needs of traveling musicians. Before COVID hit, we were partnering with local venues to help promote our services to the acts that were coming through Lexington on their tours, and because of that, we’ve gotten to work with some amazing touring bands such as The Mike Dillon Band and Vintage Pistol. We are trying to utilize our studio as a vehicle to be able to work with the best in the industry; this doesn’t just include musicians but other engineers as well. Over the past couple of years, we have networked and built working relationships with some of the most incredible audio engineers including David Dominguez (Weezer, Guns N’ Roses, Sublime), IRKO (Pitbull, Jay Z, Snoop Dogg), and Drew Mazurek (The Neville Brothers, Bonnie Raitt, Linkin Park). Another goal of ours is to recruit more women into this field because we are seriously underrepresented and the music industry would benefit greatly from having more women audio engineers and producers because let’s face it, we’re good at what we do!

Congratulations on Nitrosonic’s Audio Engineering School. Tell us more about how the school developed and what programs are available to students. 

Thank you! We are so excited about this endeavor. We realized we wanted to start teaching audio engineering because we would love to inspire more females to choose this field, but also because we realized how expensive audio engineering school can be and how outdated some of the course material is. We wanted to give a fresh and modern perspective while demonstrating how we use some of the newest and best technology on the market. There is so much random information available online that it’s sometimes hard to weed out what’s good and bad advice when it comes to audio, and so we wanted to streamline the learning process for people, so they only get the information they want and need to better themselves as engineers. Because we record, mix and master in-house, we’re able to teach people how to best execute each process in order to set themselves up for success in the next phase.

Due to the current climate, in-person learning just wasn’t a viable option, and so we created a totally online, live, and interactive program with classes on Recording, Mixing and Mastering. The classes are each four weeks long with intensive instruction for beginner to intermediate students. We are also excited about the growing list of special guest instructors that will be making appearances throughout our classes including David Dominguez, IRKO, Drew Mazurek and Maria Caridad Espinosa.

In addition to the classes, we’re also now offering one-on-one professional consulting services in recording, mixing, mastering, sound treatment and more!

Danielle, you’re also a drummer. Can you talk about how being a percussionist relates to engineering? 

Danielle: I feel it gives me a great connection to audio engineering. Possibly because drums area sonic assault and take up so much of the frequency spectrum, we are subconsciously aware of what is going on in all these areas. I’m not honestly sure myself, but I know that if I can get a killer kick drum sound, I can therefore get a killer bass guitar sound because of similarities in the frequency and attack, release, etc. this is true on up from the toms to the snare to the cymbals. Years of dealing with drums in live PA settings really does train your brain to deal fast and effectively.

What kind of music did you grow up on? Was there a band that made you want to work in the field? 

April: I grew up listening to The Grateful Dead, and every summer my parents and I would hit several Dead shows. It was quite a colorful childhood I had!  I actually got into the field of audio engineering as a singer/songwriter; I wanted more control of my music because I had a couple of bad experiences with engineers who either didn’t deliver the quality I was looking for or didn’t deliver at all. I intended to learn how to record and mix for selfish reasons but I fell in love with working with other artists and bands, even more so than being an artist myself.

Danielle: A bit of everything. My mom has things like Willie Nelson and Doobie Brothers, my grandmother was from New Orleans and jazz was always a part of life. My cousin is a great drummer and he was throwing funky treats at me like Earth Wind & Fire and Sly & the Family Stone. I had to be different from any of that and went towards punk and metal, looking for thrills in the loud and fast. College and my percussion instructor then reignited my love for jazz and I really focused on my jazz, funk and jam. It was all about the groove and living in the moment from then on. Anything from Galactic and MMW to Steely Dan and Grateful Dead. Now I’m here, and I forgot the question, oh yeah, music and stuff… in terms of inspiring me to want to get into audio I would have to pin it on Pink Floyd – Dark Side of the Moon, Supertramp – Breakfast in America, Soundgarden – Super Unknown, and Tom Waits – Swordfish Trombones as some of the albums that made me realize just how much the studio is an instrument, and really made me want to learn more.

April, when did you feel like you were officially a “mix engineer”? Was there a specific mix you were working on when it clicked for you? 

April: It was more of a gradual awakening. I just kept putting in the work and the hours and I got better with every mix. I would send my mixes off to better, more seasoned mix engineers for any advice and mix notes I could absorb, and I still do that sometimes (but not as often)! I used to need constant affirmation that my mixes sounded good, but with every happy client, I grew more confident and stopped seeking as much outside validation. When my mixes started sounding as good or better than music that was currently charting, I knew I was becoming a legit mix engineer.

Danielle, how did you fall in love with mastering, and why do you think there’s so much mystery surrounding the practice?

Danielle: I was always drawn to mastering even when I was young… even before I knew what it was. It was the mystery of it that drew me in. It’s like fight club, no one wants to talk about it lol. I kept seeing the names of the best mastering engineers on every cassette I got as a kid, and I just knew that for some reason a good mastering engineer was very important to a great album.

There’s something so pleasing and satisfying about taking a beautifully mixed track and getting that extra 1.5-2% of magic to appear. To find a way to make something better, without noticeably changing how it was. It’s like a magic trick when done right, and it can ruin the party vibe when done poorly.

If you could visit yourself as a teenager, what is one piece of advice you would give your former self?

April: Stop chasing boys and chase your dreams! Ha! That would’ve saved me a couple of years.

Danielle: Never believe what anyone tells you is possible, or more importantly, what is impossible. If you want something, go after it. Don’t get discouraged so easily, you can turn that into determination. Be yourself, it’s ok. Really, it’s ok to be yourself, I’m not kidding, just be yourself. If you get really good enough at something like drums or engineering, you can be as goofy, unique and weird as you want to be, and you’ll get away with it. Also, grow bangs, they frame your face better!

Find More Studios, Sound Companies, and Vendors owned and operated by women

Women-Owned Businesses

Audrey Martinovich – Studio Owner, Recording Engineer, & Producer

 

Audrey Martinovich is a recording engineer and producer that specializes in acoustic music such as classical, jazz, and folk. She co-owns & engineers at a recording studio in Madison, Wisconsin called Audio for the Arts and produces podcasts. She has been working in audio for eight years and has been a full-time studio owner & recording engineer for three years. She has recently worked with The Madison Symphony Orchestra, the Wisconsin Chamber Orchestra, and Wisconsin Youth Symphony Orchestra, and artists Johannes Wallman & Sam Ness. She produces the Big Wild Radio Show every week, which reaches over 100,000 listeners and has engineered remote guests for podcasts such as Alan Alda’s podcast, Pod Save America, NPR’s A1, & Terrible, Thanks for Asking.

Early Career – Opera, Experimenting with Mics, & Looking the Part

Audrey has always had an interest in music and signed up for every possible music class in school. In addition to vocal lessons, she also took classes on piano, guitar, and music theory. She discovered her interest in audio engineering while studying opera in high school. She and her teacher, Alisanne Apple, would record her vocal lessons to get an audience perspective on technique, ensuring diction and tone came across well. This was her first experience with microphones & experimenting with microphone placement. She then bought her own microphone and tried plugging it straight into the mic input on her computer, no mic pre, and when it didn’t work, she wanted to learn how to get it to work. At the same time, she began researching sound design and had an epiphany that she could create and manipulate sound as a career. From there, she attended Madison Media Institute for Recording and Music Technology, Entertainment, and Media Business and received a Bachelor of Science degree with flying colors.

A Crash Course in Audio

How did you get your start?

When I was about to graduate college I started looking up studios in my area and making some calls, trying to get my foot in the door. I actually saw Audio for the Arts and tried to call, but the phone number on the website didn’t work! The owners at the time, Buzz Kemper and Steve Gotcher happened to reach out to the career advisor at my school the same week and asked for a few students to come by and interview for an internship. They liked my classical music background since Audio for the Arts works with a lot of chamber groups and the fact that I showed up looking ready for a job interview (not in “a ripped Metallica t-shirt”) so they thought I would represent the studio well.

How did your early internships or jobs help build a foundation for where you are now?

Before the internship at Audio for the Arts, I shadowed a FOH engineer at another company for a Battle of the Bands event. That day was a crash course in live sound and troubleshooting quickly. Shortly after, I started interning at Audio for the Arts. At first, I did a lot of data archiving which really laid the foundation for data management. Then, I officially became an employee and assisted on PA gigs, mostly running cables and placing microphones. They saw that I was good in that environment and introduced me to remote recording.

Did you have a mentor or someone that helped you?

Buzz Kemper and Steve Gotcher taught me so much. Kevin Guarnieri was an instructor of mine in college and he introduced me to Pro Tools which is so vital for me.

Current Career – The Importance of Being Proactive & Meeting Deadlines

What is a typical day like for you on the job?

I usually get to the studio around 9 or 10 am. If I have any sessions happening at any point that day, I always set up and test gear first, even if the session isn’t for several hours and it’s a 10-minute setup. That way, I know I’m ready and can lose myself in whatever emailing I have to do until my client arrives. Typically, this includes scheduling and coming up with estimates for gigs. Earlier hours in the day are usually radio, podcast, or commercial production with voice talent and producer in the booth or connected remotely. Then, I either reset the studio for an afternoon music recording session or dive into some mixing, either alone or attended. One day a week I bring my son to the studio with me and he does schoolwork while I edit and mix the whole day.

How do you stay organized and focused?

I try to identify my pitfalls and trick myself into avoiding them. For example, if I get an email that needs a response, but not at that second, I have to mark it unread otherwise I will forget to come back to that email. It’s the same way with texts and messages. I just can’t open the message till I can actually tackle the to-do list or I will forget. As an added bonus, having unread messages in my inbox gives me a bit of urgency to cross items off my to-do list.

What do you enjoy the most about your job?

Getting to work on a variety of projects in a day and being exposed to all sorts of amazing music.

What do you like least?

The sometimes crazy hours and stress of deadlines. It makes it hard to spend much time at home.

What’s the hardest part about your job?

The coordination that leads up to a gig such as coordinating logistics and drafting estimates. Figuring out exactly what the client wants, how to deliver it, and then assigning a dollar amount to it is something a lot of creatives struggle with and I’m no different.

What is your favorite day off activity?

Going for a hike or walk with my son or working on house renovations.

What are your long-term goals?

To work on music that really resonates with people and to feel fulfilled. I’d be thrilled to ever win a Grammy for Producer of the Year since no woman has ever won that category, but I really don’t want to be the first. That honor belongs to someone like Linda Perry.

What are your short-term goals?

I look at my short-term goals as if they are a to-do list so there are things like “revamp the studio’s website” on there, but generally, I’d like to work more on albums than singles. I like seeing how a song’s meaning can change when it’s contextualized within an album and want that to be a bigger percentage of my work in the future.

#1 tool/piece of gear you can’t live without?

Pro Tools

What’s one mistake you’ve made/bad gig you’ve had and how did you learn from it/overcome it?

It’s hard, but there are certain types of people that you have to assert yourself around or they can be abusive. I had a client come in to record a backing track of a song they had written to pitch to a potential singer. This guy came in with an attitude, looking for any reason to throw a fit. We did a first piano take and he wanted to layer it and when we did, it turned out that the base take was too short. He screamed at me for “deleting part of his performance” when he had actually counted his rests incorrectly and came in too early, resulting in a shorter song. Had this happened really early in my career, I probably would have defaulted to the “the customer is always right” perspective and let it slide. Instead, I invited him into the control room, had him sit down at my computer, and asked him to point out where any edits had been made on the track. He couldn’t find any edits, because obviously there were no edits to be found. He definitely wasn’t sunshine and rainbows after that, but he was less quick to react after that. If you don’t correct abusive behavior like that, it will continue and nobody deserves that. It doesn’t matter who the artist is.

Advice you have for other womxn who wish to enter the field?

Listen to music constantly. Make music constantly. Even if it sucks, one day it won’t. You have to go through the sucky material to get to the good stuff first! See if any friends or local bands want to record so you can practice. Then you’ll have demo material and testimonials you can take to a studio or to whoever.

Must have skills?

A proactive attitude is a must. Even if you don’t know much about recording, if you have the ability to see a problem and address it before it becomes a bigger problem, or better yet, before anyone notices, I want you to assist me.

What other skills/hobbies do you have that you feel help you in your line of work?

Playing an instrument helps with being able to communicate with the artist. It’s good to be able to understand what to do when an artist says they want to “punch in the Bm7 chord in the bridge so give me an 8 count before that chord.”

Favorite gear?

I love good analog preamps and things with tubes, whether it’s a microphone, mic pre, compressor, whatever.

How has your career been affected by Covid-19, & how have you adapted to the current situation?

We normally record quite a few choral and orchestral concerts every spring and winter, however, all of the concerts have been canceled. Most of these large ensemble groups have switched to putting together virtual events so we have been doing a lot of video production and live streaming since lockdown.

More About Audrey

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Profiles of Women in Audio

 

Take Care of Good People

SoundGirls is a community by women for women, to enable greater gender balance in male-dominated audio and related fields. Groups like SoundGirls exist to provide women with space they need to develop and share the skills and experience necessary to work as professionals in music and audio.

It goes without saying that these spaces exist as women-only because their real-life counterparts are essentially male-only, though not officially or by definition. There is no rule of a soundboard that says you have to be male, and yet the majority of students, interns, teachers, mentors, and other people working soundboards are men. So men are provided with the experience of learning something new in an environment that feels somewhat familiar, and women interested in the same thing are not able to learn in an environment that feels familiar, except through programs like those that SoundGirls offer.

So, here we are with programming that is expanding, and a growing professional database of women in audio and music. How do we translate this to the real world, to actually being at work? There are many women-only collectives, labels, and studios & businesses propping up, which is very exciting. But not all people want to be surrounded by only their gender. Also, isn’t the goal equity?

One day I hope to work in a studio with as many women as men. I hope to produce male artists; I hope to produce women artists aside from myself. I hope to hand over skills that others want to learn, regardless of who they are as a gender.

When you love a woman, you take her seriously. You aren’t surprised at her skill level, and you encourage her to keep challenging herself. You let her learn from her mistakes. You let her go, switch jobs, leave for tour, meet new people. Just like we do men.

Good People – Naz Massaro

Working with all genders means that everyone understands they have strengths and weaknesses. One person may be good at something that someone else is terrible at, and that person may know much more about something than the first person. A young brain would feel threatened by this disparity, and try to compensate with egotistical actions. But truly, there is nothing to feel threatened by—your differences make you a stronger team. Embrace them. Challenge yourself to learn from the people around you! Challenge yourself to learn more about yourself by recognizing your strengths and weaknesses! Enjoy the beauty that is collaboration. Teach people around you to work from a place of love, so they too can spread that light.

Note: SoundGirls is inclusive and open to anyone who has a desire and drive to succeed in professional audio. The ratio of women to men members is approximately 65% women and 35% men.

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