Los Angeles – DIY Artist Workshop

 

SoundGirls and A DIAMOND HEART PRODUCTION & FUEL HEART PRODUCTIONS PRESENTS DIY Artist Workshop. Sponsored by Independent Shakespeare Company

  • April 23 – 11 am to 4 pm
  • Independent Shakespeare Co.
  • 3191 Casistas Ave #130
  • Los Angeles, CA 90039
  • $25
  • Financial Aid Available
  • Register Here

 

Vanessa Silberman is a national touring artist, producer, engineer and indie A&R and Carissa Johnson is a rock artist and graphic designer. They will share their knowledge in:

  • writing/pre production/recording/releasing music/live show
  • marketing/social media/creating content/promotion
  • booking/touring
  • Imaging/art/branding
  • press/radio/industry out reach

Vanessa and Carissa will cover the following in this extensive one day workshop

 

Writing / Pre Production

  • Wirting & Co-Writing
  • Picking sound/direction/genre/how to pick a producer
  • Pre-Production (in studio), Prep & practicing parts before going the studio

Recording / Releasing Music

  • Picking songs/practicing parts before going the studio
  • Constructive practice – being prepared not wasting time in studio
  • How to pick a producer
  • Singles vs. EP vs. LP
  • Releasing the album
  • Publishing ASCAP/BMI/copyright
  • Register for performance royalties (registering w/ OnStage etc)

Live Show

  • Making your live show stand out/Stage/Where to start/Reaching out for shows
  • What shows to take & book
  • Connecting w/ bands and audience
  • Staying for the whole show and supporting other artists

Marketing/Social Media (online & off)

  • Twitter/Insta/FB/YouTube
  • Set up and looking good
  • web presence, Posting

Creating Content

  • Make your own Videos if no videos up
  • Post Live Photos/what crowd/genre/finding your demographic
  • Spacing out / not overdoing it and not letting people forget
  • Keeping momentum and keeping people informed/engaged
  • Sponsoring posts
  • Benefits/setbacks of each social platform

Promotion

  • Promoting for a show/new record
  • flyers/blogs/radio/press
  • Forms of personal promotion
  • Authentic Personal messaging friends
  • Free show – giveaways – industry people on list

Booking/Touring

  • which market to hit depending on your genre and goal
  • budgeting, routing, planning
  • approaching bookers & venues & promoters
  • connecting with the right crowds / bands
  • booking shows 2 weeks apart/saturation
  • getting a crowd out to the shows
  • putting a set together
  • advancing/settling shows
  • places to stay, places to eat (dietary restrictions)
  • choosing a vehicle
  • getting sponsored

Imaging/Art/Branding

  • styling
  • graphics/logo/cohesive art
  • videos/music videos
  • photos (imaging/connecting with audience)
  • live show look and presentation

Press/Radio/industry Outreach

  • media training (interviews/on-air)
  • pitching blogs
  • calling radio
  • e-mailing labels/management
  • having new song on secret link
  • contacting publicists