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Tips to Improve Workflow When Mixing FOH

In my opinion, the dream of every sound engineer is to achieve a high impact mix that provides the audience a great concert experience. Therefore we must take into account a series of considerations.

Having a good position for FOH, so you have a real reference of the system, it is important to remember that there is more than one point where the audience is listening.

Make sure you a system that has proper coverage and is aligned and optimized. We must be aware that our mix will reach every listening point and having proper optimization will help us avoid cancellations that hurt audio quality.

Having a solid understanding of the input gain (gain structure). Understanding how our tools work technically (consoles, processors, among others) we help us achieve a dynamic mix with plenty of headroom.

Solving these issues beforehand will allow us to focus on mixing the show. However we do not always have the best work tools, but by keeping the bases clear, we can solve technical difficulties as they arise.

These are some of the techniques that have worked for me when mixing Sala.

Attend the rehearsals- it is essential to be in contact with the musicians and the project in general, you should pay to the performance of the musicians, knowing the musical repertoire and the feeling and dynamics expressed by each song.  We have an obligation to learn what our artist or musical group wants to reflect to the public

Recording multitrack sessions is something that has worked for me, and I highly recommend it. With the session files, you will have the ability to practice and study, learning where solos take place and you can learn the dynamics of vocals and instruments. The more you learn the music the more ideas  you will get in order to achieve a high impact mix. You will also be able to set up your workflow (you can set up files for different digital consoles using their offline editors) and speed up your workflow during soundcheck and the show.

Experiment with different microphone techniques – There is a wide variety of microphones to choose from, take into account the following characteristics: sensitivity, polar pattern and frequency response. You can select microphones that best suits the artists and their sound. You do not always have the time to experiment during a soundcheck, so make sure you determine the best microphone positions beforehand.

The stage plot and input list- is a must for the engineers. Having an accurate and current input list and stage plot is a must.

How to Make a Stage Plot and Input List.

List of Software and Apps to make a stage plot

We do not always have the possibility of finding the desired team, but by studying hard, training, and practicing, we can solve every obstacle.

By Samantha Martínez Luviano

Originally from Mexico City, she began her audio and production studies in 2013 at G. Martel University.  She took part in a series of courses that opened the doors to the music industry, such as Mixtlán, Meyer sound, Shure learning center, liveS, among many more skills that contributed to her job growth, she is currently studying engineering in mechatronics. Samantha is now an independent sound engineer.

Consejos para mejorar el flujo de trabajo al mezclar FOH

En mi opinión, el sueño de todo operador de sonido, es obtener una mezcla de alto impacto que satisfaga a nuestros oídos y así hacer disfrutar a nuestra audiencia ofreciendo un buen concierto, por ello hay que tomar una serie de consideraciones, tales como:

Contar con una buena posición de nuestro FOH para tener una referencia real del sistema, es importante recordar que hay más de un punto en donde la audiencia esta escuchando, por eso el siguiente paso es:

Tener un buen sistema de audio alineado y optimizado, al tener un sistema con una buena cobertura, estaremos consientes de que nuestra mezcla llegará a todos y cada uno de los puntos de escucha y teniendo una buena optimización nos ayudara a evitar cancelaciones que empobrecen nuestra mezcla.

Tener un buen control de la ganancia de entrada (Estructura de ganancia), al conocer como funcionan técnicamente nuestros instrumentos de trabajo (consolas, procesadores, entre otros) podremos tener una dinámica y mayor headroom llegando al objetivo de transmitir la música de nuestro artista al público.

Todos estos conocimiento nos ayudarán a resolver desde antes algunas situaciones que nos harán distraernos y así, podremos enfocarnos mas fácilmente a mezclar un show con nuestro artista; Sin embargo cuando vamos empezando no siempre nos encontraremos con las herramientas optimas de trabajo, pero teniendo claras las bases, podremos resolver cualquier dificultad; es por esta razón que les comparto algunas de las técnicas que me han funcionado a la hora de mezclar un show en Sala.

Antes que nada, hay que tener bien estudiado y entendido el uso y tipos de procesadores tales como el de tiempo (reverberaciones, delays), dinámica (compresores, compuertas); filtros (shelving, HPF, LPF), ecualizadores (paramétricos, semi-paramétricos).

El buen control de ganancia de entrada es de suma importancia así como entender perfectamente el concepto de fase, teniendo claro estos aspectos, obtendremos una mezcla sólida y balanceada.

Cuando tenemos la oportunidad de empezar a laborar con una banda, siempre es emocionante pero aun siendo un maestro del buen uso de los procesos debemos tener la obligación de aprender el concepto y genero de lo que nuestro artista o grupo musical quiere reflejar al público.

Este es el flujo de trabajo que me ha funcionado para poder enriquecer mi trabajo.

Asistir a los ensayos- es muy importante estar en contacto con los músicos y el proyecto en general, ya que deberás prestar atención a puntos como: la ejecución que tienen los músicos, conocer el repertorio musical y con ello el sentimiento y dinámica que expresa cada canción.

Grabar los ensayos en multitrack– es algo que me a me a funcionado de una forma maravillosa por lo cual lo recomiendo ampliamente, ya que con este material y desde cualquier DAW (software) tendrás la posibilidad de practicar y estudiar, como por ejemplo: saber cuando enfatizar un “solo”, además al escuchar con atención la grabación te darás cuenta de la dinámica de la voz e instrumentos que ejecutan los músicos, con esto tendrás una idea mas clara del uso que puedes darle a los procesadores de dinámica, mientras más estudies los detalles de la grabación veras que saldrán múltiples ideas de lo que puedes hacer para lograr una mezcla de alto impacto, además de que de verdad agiliza tu trabajo a la hora de hacer el show.

Experimentar técnicas de microfoneo– tener conocimiento de la gran variedad de micrófonos que existen en el mercado, tomando en cuenta las siguientes características: sensibilidad, patrón polar y la respuesta en frecuencia; con esto podrás seleccionar lo que mejor que  te convenga para tener un mejor sonido. No siempre se tiene el tiempo para verificar una y mil cosas dentro de un show pero uno de las principales tareas de un ingeniero de sala, es posicionar la microfonía con el fin de facilitar aún mas el trabajo de tu mezcla. Intentarlo!

El stage plot e input list-  es una gran ayuda para los ingenieros a cargo de sus respectivas áreas así como el realizar junto con la persona encargada de monitores el input list.

A continuación comparto el input y stage plot del artista con quien trabajo.

Como dije al principio no siempre tenemos la posibilidad de encontrar con el quipo deseado pero estudiando duro, capacitándote y practicando podremos resolver todo obstáculo.

How to Make Stage Plots and Input Lists

Software and Apps for Designing Stage Plots

Samantha Martínez Luviano

Originaria de la ciudad de México, comenzó sus estudios de audio y producción en el año 2013 en la universidad G. Martel y en seguida tomó una serie de cursos que le abrieron las puertas al medio de la industria de la música, como Mixtlán , Meyer sound  , Shure learnig  center, liveS, entre muchas más capacitaciones que aportaron mucho a su crecimiento laboral, actualmente se encuentra estudiando ingeniera en mecatrónica.

Su primer acercamiento laboral dentro del audio fue en el año 2016 al formar parte del staff del festival  “El rock nos une” como técnico en microfonía, y ha tenido la oportunidad de  operar en teatro, festivales, eventos corporativos y asistido a ingenieros de alineación de sistemas, por otro lado, ha realizado grabaciones y mezclas en estudios.

Actualmente trabaja de forma independiente en empresas de renta de sonido y trabajando de planta para dos bandas haciendo mezcla de sala.

 

A Lesson About Fun & Failure

When you are working hard towards your goals, it is easy to forget to take time off and have some fun. In all honesty, I take myself way too seriously all the time. I need to remind myself to have some fun, sometimes.

When you have a goal that you are working towards, booking new and challenging projects, chasing deadlines, client meetings, pushing yourself to get a little bit closer to your goal, your dream. And somewhere on the way, I guess you just forget to have fun.

I had a rehearsal the other day, two hours of going through a DJ set. After two hours of playing my favourite music, what could go wrong? Well, I will tell you this, EVERYTHING went wrong. It was hilariously bad. I was laughing and crying because I couldn’t believe it went so poorly. I messed up everything! But I had so much fun and instead of beating myself up about it I just thought “Hey, it is better that this happens in practice and not on a gig.”

A younger me would not have cried with a such a bad rehearsal. I believed the world would end because I messed up, feeling I would never improve, never be good enough. A younger me would never have thought that I one day would become a Production Manager. The feeling that everything you do has to be perfect and systematic was always on my mind. The fear of failure! And when you fear failure you stop having fun.

Luckily I never listen to myself, how wise or unwise I may be. However, I did luckily listen to the people who encouraged me.

But in all seriousness, from a young age, women are taught not to explore and have fun, they are not allowed to make mistakes. There is this excellent book by Professor Lucy Green called Music, Gender, Education. It is worth the read and as a woman, it explained a lot that I had never thought about and why I was feeling the way I did as a young woman.

How we are educated from a young age is perhaps why we have a more systematic and serious way of being sometimes.

So let us make music because it is fun, not because we have to. Let us rehearse and mess up. Let us have bad days and know it is not the end of the world. Let us have some fun on the way to reaching our goals and let us pick each other up when we feel down.

Let us fail but not feel like failures.

 

The Sacrifices of Study

There are always going to be obstacles on the path towards dreams and goals. The real question is how much are you willing to sacrifice in pursuit of them? For a lot of people, sacrifices mean smaller or more trivial things; skipping a Starbucks coffee, eating in for supper, not buying a new Xbox or skipping getting your car detailed. For me, well, let’s just say I’ve always been an extremist…

In September of 2016, I had just wrapped up my last festival for the summer where I got my feet wet with stage managing and caught my first glimpse into the world of sound. I had already learned a lot from witnessing the relationships and interactions between techs and performers and I’d also been put to the problem-solving test of running an entire stage for a whole weekend without knowing what the hell I was doing. My trick in that department boiled down to two key components.

1) Always observe the what is going on around you, and if you find yourself stagnant, walk a lap. Chances are you saw that musician put his sunglasses down backstage, and you’ll probably walk by as he’s enlisting all of his friends on the hunt for them. Grab the glasses and deliver, when it is his turn on stage your relationship is already gravy and you will thank the heavens above for this happenstance. At first, I thought I was magic, no lie. I seemed to just see it all and fix all the problems, but the reality is if you pay attention – you are effective. Even when in conversation, keep half an ear to conversations around you. This will save you! Whether you’re working in concert, theatre, film or probably any job ever.

2) You don’t have to know how to fix a single thing. You just need to know who does! Network. Pay attention. I had a full stage running ten minutes behind because of roaming musicians and ten minutes before an eight-piece Argentinian clown band was meant to hit the stage I was informed that there is no mirror backstage for them to use for makeup application. Let me explain that we are in the middle of a field in the middle of nowhere, on an island in the ocean! Before even batting an eye I accepted his needs and scanned the faces in the immediate area. I went on my gut instinct about this one person’s connection with another person who may be able to help, but who is at the other end of the field. I attempted the delegation and continued on with my rushed plethora of duties. No more than two minutes later (and I was watching the clock) a full-body mirror was being toted backstage. Hazaa!! Faith! Observation! Delegation! What a victory! The show may go on! I put in the effort and believed that I could accomplish anything. From mirrors to electrical work! Anything is possible.

After this experience, I was confident that if I pursued this path, I could find success. So as I was leaving Vancouver Island, I got in touch with a sound tech that I had met at festivals up north. He invited me to stay at his place/studio with him and let me shadow him at work. I didn’t even stop for Vancouver pizza or sushi; I went straight to his work from the boat. He was awesome. I felt at ease being upfront with how little I knew. I straight up told him I knew nothing, had zero experience but was going to be good at this quickly. He laughed, nodded and shared his knowledge, and answered all of my questions. I stayed with him two days and during that time connected with some other folks I had met up North on the festival circuit.

A new pal Joey was having his CD release party up in Prince George on Oct 1. and Danny Bell was going to be mixing him at the Legion there. I barely knew Danny from Adam but I got in touch and asked to shadow. He agreed! Now I had one week to get there. I had no money and no vehicle. If I stayed in one place I could grab a job and get a house and be warm and comfortable, but I wanted to LEARN, and I felt like I was out of time.

That evening, outside with my new mentors (he didn’t know that was his title yet) Vancouver workplace we ran into a festival-goer from up north. He offered me a seat in the rideshare to Kamloops that he was taking the very next day! From there I got to the highway and stuck out my thumb. It was cold, I was tired, and I was terrified that I was making a fool out of myself, but I decided I had no time to be embarrassed. This was the beginning of a new path, a new me, and I was going to be fearless and unstoppable.

I was lucky to stay with some lovely pals in the evenings along the route, and although I was fully prepared and even expected to be sleeping outside, it thankfully wasn’t in the cards this trip.

When I got to PG, I had a day or two to kill, then came the show! I was so nervous. Danny was great and showed me how he set up the stage, what his methodology was and talked through his mixing with me. He didn’t make me feel like a jerk for mentioning instrument imbalances. This was before I knew how rude it was to approach techs with that, and maybe that’s the reasoning behind why a useful skill of mine is balancing ensembles. Possibly because he let me talk about it so freely. My biggest memory of this event was having him explain compression and showing his X32 app to me on his iPad. I watched that ball bounce around like it was a secret code. Within its fluctuations were a language that might be able to explain to me….what the hell compression even was! I smiled and nodded and promptly added it to my lengthy note of necessary sound things to google.

On the longish walk back to Danny’s place reflected on the sacrifices I had made. What the hell was I doing? I asked. I just wanted a house, and a partner, maybe some kids, or at least a dog and some friends and a car. Why am I hitchhiking across British Columbia with everything I own on my back, just to not understand anything I was being taught. Ahhh, because you see, I was facing my fears. I was embarking on an uphill battle to complete a task, to work towards a goal and follow through. To realize a dream you must first climb mountains, and I was just learning how to walk on my own, so it felt insurmountable. I could feel the arduous path before me, and it was a terrifying realization.

Around this time another new festival-goer friend and musician had been telling me that they knew some techs that lived in Edmonton and that they would probably be willing to meet with me. And with that, it was decided I was hitchhiking to Edmonton to meet and find my next round of educators.

Janna Dickinson aka JDog broke into the industry last year when she accidentally worked nine festivals! At the Last-ival, having worked every volunteer role through to stage-managing, she watched the techs and realized that she had finally found a job where her varied skillsets could finally all work in unison. She spent nearly two months couch hopping while hitching to every tech across BC that she had met at festivals who were willing to teach her anything. Her first gig was waiting for her when she returned! With a childhood free from live music, she had never played in a band or plugged in an electric guitar. She was learning it all from scratch! So, learning WHAT an XLR cable is called, let alone what it’s for! She returned to the same festivals this year with a new role and received honorable mentions at each one. Follow her on her journey of navigating such a complex industry as a complete novice, working solely on instinct, an ear, and the drive to work at her passion no matter the odds. Unafraid to ask embarrassing questions on her quest for excellence, she carries with her goals of touring, teching/tuning, tv and teaching. Her freelance company is Penny Lane Audio & Production.

Read Janna’s Blog 

Hand Drafting for Impromptu Meetings

In the age of computers most drafting is done with sophisticated software, however not every production meeting is done in the office.  What happens when you are asked to make changes at bar or café away from your desk? And if the changes are only half thought out, is it necessary to delete several hours’ worth of work to accommodate them?  Hand drafting is the old world solution to a new world conundrum. I was fortunate enough to learn hand drafting in a theatre-specific drafting course (computer-aided drafting was covered later). Besides the basics of drafting, it covered an entertainment business requirement:  how to do your work at a bar with little space and little resources. The final exam was to draft stage plots on diner placemats while eating and conversing with classmates (in my case delicious Finnish pancakes with thimbleberry jam). So, besides it being the best final exam ever, it was one of the most applicable.

The key is clarity.  A stage plot is useless if your hungover future self is unable to read the mess of beer stains and drunken scrawl. This might mean you have to take your time or use several napkins. Do not be afraid to write clarifying notes, especially when your drunk brain is not on the same wavelength as your sober one.  Also, I generally print in all caps if I want someone else to read my handwriting. There is a proper way to draft each letter that involves methodical straight edges and deliberate italics, which I struggle to follow.  In any case, it is probably best to avoid cursive. The letter ‘M’ is a good guide for spacing between words. If there is any chance of someone other than you using your napkin sketch as a reference, then avoid shorthand.

The clarity in sketches comes from straight lines and consistent proportions.  Discount cards are great straightedges, cocktail napkins for paper, and coins and picks are useful for curves.  In my diner final, I was restricted to what I generally carried on my person, so I used a pen and a student ID. If a more complicated sketch is required of you, start by using boxes and lines to set up proportions.  From there the more organic shapes can be estimated, and usually intricate details can be listed for later rendering in a more appropriate workspace. Also, be mindful of the scale of the actual dimensions and proportions.  Sometimes drawing a figure to represent a 6-foot tall human will make the error of the 18 inch Stonehenge obvious before its construction. A handy guide for drawing humans who look humanesque is to start by drawing seven evenly spaced horizontal tick marks.  In between the top two ticks is where the head is, the second, third, and fourth tick marks are for the upper body as four vertical parallel lines. Finally, the last half of the tick marks are for the legs with three vertical parallel lines. This little figure is useful for anywhere you want to upgrade from a stick figure:  lighting plot, mic plot, set design, and even storyboards.

If this article seems relevant to your work environment, then practice drawing shapes and writing in block print.  With time it should become faster and easier, and your sketches will make more sense. Sketching is one of those hobbies that can easily be an on-set pastime or make a long bus trip seem shorter.  There is a whole segment of the art community dedicated to quick sketching of the scenery around the artist: Urban Sketching. It is like people watching, but with style. And if you need inspiration, look at Sylvia Massy’s artwork of the audio world.  Or if you have a more literary bent, you could work on calligraphy, and have the hottest slates at the studio. Okay, you do not have to master bar sketching, but working in a little practice here and there will up your communication game.

 

Opportunities in Audiobook Editing Video Conference

Join SoundGirls for a Video Conference on Audiobook Editing

May 2, 2018

2:00 PM Eastern Time

In this session, narrator-producer Andi Arndt and audio engineer Amanda Rose Smith discuss the exploding audiobook industry, which took in $2.5 billion in 2017 with an estimated 79,000 titles produced.

There are unlimited opportunities in audiobooks for diligent, deadline-driven audio engineers, working for publisher-owned audio production houses as well as indie producers, authors and narrators. Andi and Amanda will let you know a little more about the typical workflow of an audiobook editor and answer your questions about how you can learn the craft and take advantage of this booming sector of the publishing industry.

Andi Arndt is an Audie Award winning narrator and producer of over 250 audiobooks in genres from children’s to biography to mystery and romance.  She works from a home studio in Virginia for clients across the English speaking world. In May 2018, she will be inducted into the first class of the Audible Narrator Hall of Fame.

lyricaudiobooks.com andiarndt.com romancenarrators.com

Amanda Rose Smith originally a musician, after earning a BA in Music Composition from Smith College, Amanda discovered that she loved recording as much as she loved composing, and moved to NYC where she completed a Masters Degree in Music Technology at New York University.  Since then she’s worked in various industries, as a live sound engineer, recording over 900 audiobooks, music, film, television, video games, and commercials. She was ADR engineer on season 2 of Netflix’s “Orange Is The New Black” and dialogue editor for Telltale Games’ “The Walking Dead: The Game”.  Amanda continues to compose music in addition to recording, editing, and directing voiceover. She loves most things Star Trek, scuba diving, and hopes to visit all seven continents before she dies.

www.amandarosesmith.com

SoundGirls.org Audiobook Editing Webinar

May 2, 2018 2:00 PM Eastern Time (US and Canada)

Join from PC, Mac, Linux, iOS or Android: https://zoom.us/j/334316389

Or iPhone one-tap :

US: +16699006833,,334316389#  or +14086380968,,334316389#

Or Telephone:

Dial(for higher quality, dial a number based on your current location):

US: +1 669 900 6833  or +1 408 638 0968 or +1 646 876 9923

Meeting ID: 334 316 389

International numbers available: https://zoom.us/zoomconference?m=4othVwofxG0wqgC5Zd2NMXwk4AvwrNK4

 

 

Intern with Stealth Sonics @ Sound:Check XPO 2018, Mexico City

Stealth Sonics, manufacturers of precision in-ear monitors, are seeking two (2) members of SoundGirls to intern with the company during the upcoming Sound:Check XPO.

Interns will need to be available from April 21 – April 24, 2018.

Dates and Times

April 21 – Setup/Training – Arrive at the booth by 3:00PM

April 22 – 24 – Show hours: 12 PM – 8 PM – Arrive at the booth by 11 AM

April 24 – Dismantle booth starts at 7 PM

Responsibilities

Welcome guests and introduce product line. Also, act as translators for non- Spanish speaking staff and customers at the booth. Answer any product questions you feel comfortable answering Guide guests to Stealth Sonics for any questions that cannot be answered. Help ensure all product demonstrations are displayed and functioning properly. Assist in product dismantle/packing at the end of the show.

Show Location:

CIEC – WTC, Cuidad de Mexico

Compensation: Successful interns will be compensated in either:

1) A choice of custom IEMs of their choice (retailing up to a value of US$1,499) OR

2) A total of US$250 for the duration of the internship

Please send a cover letter of why you would like to intern and a resume to soundgirls@soundgirls.org

Festival Guide part 2: In-house Tech/Engineer

Much like in part one of my festival guide, the key to working in-house at a festival is to be prepared. Pack warm, waterproof clothes, way more socks than you think you’ll need, sanitiser, etc. If you have any special dietary requirements make sure they know as soon as possible, and bring extra non-perishable food in case the message doesn’t get passed on. The days are long and busy; you may not get a chance to sit down to eat your meals, let alone leave the stage to get them. Someone else might pick your food up for you, and they might not understand what Coeliac is, for example, so have a backup ready.

When prepping the gear, read all the specs you’ve been sent carefully (e.g., a Shure Beta 98amp, 98AD/C and 98H/C may all have the same capsule, but they are not interchangeable) and allow for several bands to be mic’ed up at the same time if you have rolling risers. Pack extra mics (I’d recommend mainly Shure SM57s. We joke about it, but they really will work on almost any instrument) and adapters so you’ll be ready when someone inevitably brings more than what was on their spec. In fact, take the specs as a guide rather than gospel and plan to be flexible. If you are operating a desk, try to find out whether the bands have their own engineers, and whether they have a show file. If not, along with your generic starting file you can start building ones for them to save time on the day (but expect there to be changes!).

If you’re in charge of patching, discuss with the rest of your department whether you’ll work “1 to 1” (everyone gets plugged in as per their channel list) or if you’ll have a festival patch (all bands use the same channels, with similar instruments grouped together. e.g., inside kick drum is 1, guitars all go in 13-16, brass in 24-30, etc.). Festival patch can be a lot quicker if you’re using analogue desks, sharing backline and mics throughout the day, or if you’ll be mixing most of the bands yourself. It helps the in-house monitor engineer in particular because they can leave rough mixes up and just tweak them band to band instead of starting fresh every changeover, which can be very time-consuming. 1 to 1 is obviously a lot easier for guests, though, especially if they have programmed a lot of scenes for their set in their file which could take too long to adjust after a soft patch.

Festivals can be intense, with very short changeovers, so staying organised is paramount. Label absolutely everything. Imagine you were to suddenly get ill and have to leave. Would a colleague be able to step in and know where and what everything is? If not, label it up until there’s no way anyone could get confused. If the worst happens and you do have to go, someone will be able to pick up where you left off. More importantly, when you’ve been working flat out for 14 hours and your brain goes blank right at the critical moment when you’re fault finding, you’ll be able to rely on the labels to get you through. If coloured tape everywhere doesn’t suit the look of the show (for example if it’s being broadcast), silver marker pen on black tape is a lot more subtle. Keep your paperwork and a pencil with you, so you can note down any changes as you go along. Don’t forget to update anyone else who needs to know, e.g., other stage crew, engineers or the broadcast truck. Carry a phantom power checker, and a small mic with a patch lead and an XLR to jack for DIs so you can test any lines that go bad straight away (after making sure that channel is muted!).

Don’t wait for bands or engineers to come to you, go and find them as soon as they get to the stage. Check for any changes to their spec, ask them how they like their mixes if you’re doing monitors for them, and so on. Musicians can be very laid back, so you need to be friendly but firm to keep them on schedule. At the changeover, make sure they set up as quickly as possible. Take the lead for line check if you’re mixing. Ask for the instruments you want to hear, and politely tell them to stop playing the ones you don’t. For monitors, the quickest way to get usable mixes is to ask everyone to put their hand up when they want the instrument that is being checked in their mix, and not to put them down until it’s loud enough for them. Don’t get flustered trying to give everyone what they want at the same time, just calmly work from one side of the stage to the other and let impatient people know you’ve seen them and you’ll get to them. If the engineer on the other end of the multicore is moving too fast for you, ask them to slow down. You both need to hear everything, so they should be happy to oblige.

Festivals can be manic, challenging, wet and cold, but it’ll be over before you know it, and that huge sense of achievement you feel at the end might even be enough to persuade you into another field the next week. You’re going to need more socks.

Other articles on Festivals with useful information

Festival Guide Part One

Working Coachella and Surviving Festival Season: How Two Monitor Engineers Approach Festival Season

Coachella Music and Arts Festival: Two Companies that Did!

Rat Sound Answers Your Questions about Coachella

 

Maintaining Client Relationships

Business relationships are built on the premise of buying and selling and within the audio industry we are often on both sides.  Sometimes we are the customer renting and buying services such as talent, venues, equipment, and staffing. Sometimes we are the company that is booking talent, venues, and staff.

There is an old saying that says the customer is always right – I disagree with this ideology as it is often a two-way street between companies and customers to create the most beneficial outcome for both parties. In this two-part series, I would like to take a look at some things companies and customers should do to develop successful business relationships. Relationships that are productive and strong.

Companies service our industry in many different facets;  venue booking, talent booking, equipment rentals, staffing, trucking, catering, security, and more. Most of these companies work in broader environments than just the entertainment industry, and they will have more than one customer at a time. However, to be a productive company, it is beneficial to strive to balance old and new customers, maintain and keep up with new inventory and industry trends, and to get creative in how to support the customer needs.

It is easy to get caught up in building new customer relationships – new projects and the challenges those projects bring can bring significant benefits and increase profit. Be careful to not forget to take care of your long-term clients. These relationships are already built, but still,  need to be maintained.

Make sure to tell all customers about new services or products that are offered as well as the new and exciting things happening within the company. The trust has been built for continuous sales so market new and improved services or inventory to support the company.  Continue to maintain existing relationships to ensure income. A non-proactive approach can drive customers to the competitors, so take a dynamic approach to building old and new business relationships.

Don’t shortchange the existing customers for new ones, strive to maintain and exceed the professionalism that has been provided in the past as new customers are added to the company’s base. Shortchanging any customer for a one-time exciting show could result in a loss of profit with both the new and old customer going to the competitor next time. Finding a balance is essential.

Business relationships are not a perfect science, but some steps can be taken to develop these relationships to maintain a steady stream of shows and income, which can result in increasing the company’s inventory, services, and capacities.

As mentioned these interactions are two-way so watch for next month’s blog on how the buyer or customer should hold up their end of the business relationship.

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