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A SoundGirls Guide to the Middle East

In recent years a number of new performance venues have opened across the Middle East. This is paving the way for productions across the world to bring their performances to new audiences. Some of the top venues in the region include iconic Dubai Opera, the New York University Abu Dhabi Arts Centre, the Sheikh Jaber Al Ahmad Cultural Centre in Kuwait, the King Abdulaziz Centre for World Culture in Saudi Arabia, and of course our Royal Opera House in Muscat, Oman.

Each venue attracts a variety of different productions, including a rich mixture of Western ballet, opera, and concerts, and more traditional and modern Arabic music. Interestingly, staff are also often an eclectic mixture of talent from around the world.

With this rapid expansion, production companies are starting to include these venues more and more on international touring circuits. Recently, discussions on the SoundGirls social media platforms have included members asking for advice on their upcoming tour dates. My advice is as follows!

Passports and visas

Most countries in the GCC will require at least six months on your passport when you enter the country. You are also likely to need a visa. This might be a work visa or a tourist visa for short term work. Depending on the country this will be organised when arrive. You may need to hand your documents over to a PRO (Public Relations Officer) for a few days. This is totally normal here as the process can be rather complicated.

Dress code

Contrary to popular belief in the West this does not just apply to women. Think modest! Shorts and vest tops are not acceptable work dress for anyone (male or female). Long sleeve t-shirts (not tight or low cut) are comfy, but a shirt is more appropriate for most situations. Smart jeans (not skinny fit) are OK, but a smart pair of chinos is better. Aircon is normally at a steady 21 degrees Celsius so if you indoors bring a cardi! Venues will advise you on any particular rules.

If you are working outside, the heat can be rather overwhelming. It sounds like common sense, but you will need lots of changes of clothes- including socks. A hat, sunglasses, sunscreen, and copious amounts of water and all essential. Excellent rehydration drinks are available in supermarkets and chemists. It’s worth having a few sachets in your tool case.

Remember that during Ramadan drinking and eating in public is prohibited. There is often a room put aside for those not fasting so again… please do not panic! Be respectful to those around you who are fasting and try not to announce what you’ve got for lunch!

Culture

Respect is the keyword here. A friendly face speaks a thousand words when language barriers get in the way. It is useful to learn a few phrases to greet your hosts. ‘As-Salamu Alaykum’ means ‘peace be upon you and is used to say hello. This always gets things off to a good start. Even if you can’t speak any other Arabic, this will be greatly appreciated.

Raising your voice is not taken well in any circumstance, even if you are feeling extremely put out. Stay calm and if you keep talking you will often find a way to compromise.

Many of the discussions on SoundGirls platforms talk about safety for women. Generally speaking, the region is very safe. Obviously, take normal precautions as you would at home. Women may get ‘starred at’ whilst doing physical work. This is because it is unusual to see women in these roles. Do not take offence. Understanding different cultures is a two-way learning curve. Men may try and take heavy cases away from women. Firmly, politely and confidently say that you are fine. Don’t let go and SMILE! After a few attempts, the person will give up and leave you to it.

Food and drink

Fast food is extremely popular here. You will find most of the chains that you would at home. Of course, it is always fun to try the local delicacies. Try a Shwarma or Shuwa for a local-style lunch. Lemon and mint juice is also an absolute must-try! Increasingly more outlets are catering for vegetarian and gluten-free options.

Alcohol (in countries that are not totally dry) is available in some hotels or bars. It is more complicated to buy off the shelf unless you have a licence so if you are only passing through it is much easier to buy duty-free at the airport.

I hope that this clears up some of the misconceptions that make the rounds on social media. Sometimes it is better to take the risk and see for yourself. There are some incredible places to visit in the Middle East, and if someone is paying you for the privilege, it is an opportunity not to be missed.

Building Business Relationships

Building relationships within our industry are important. Networking is vital to finding support among our peers that can help with problem-solving tips, career progression, and, sometimes, just venting about various situations. However, building business relationships in our field is vitally important, such as the relationship between a vendor and a customer. We buy our gear from someone, and we sell our skills to someone else; we are regularly both vendors and customers. With that lens, it is important for us to remember strong relationships are vital to our success, as well as our reputations.

In a customer-vendor relationship, it is important to have clear and transparent communication. For the customer, it is important to be able to communicate their expectations and wants in an understandable way that allows the vendor to meet their needs. At a minimum, the customer must be able to communicate a starting point for the project or event that includes the theme of the event, along with a general idea of the budget, priorities, and a timeline. It is important for the vendor to help the customer understand what can be provided, as well as what not to expect. The vendor should be careful not to overwhelm the customer with excessive jargon, which can cause disconnects, as well as to not take advantage of a customer who is new to the business. They should keep in mind that the customer may have difficulty articulating what they want and shouldn’t expect or use terms that may be used among employees.

One of the key tools for facilitating this communication is for the vendor to keep their bids easy to read and make sure they are supplying enough information so the customer knows what to expect, while not offering excessive information that a customer couldn’t care less about. This is an important communication step that places both parties on the same page. The bid can often be the best tool in developing the customer’s ability to understand their event in more detail. What it takes to meet their expectations (both in equipment and costs), and discuss the ability to meet the customer’s needs within the restrictions of the customer’s resources – everyone wants the Rolex for the price of a Timex. In a customer-vendor relationship, it is important to work together and be transparent; it doesn’t help anyone to play games. Clear information can make a transaction between the two so much simpler.

It is also important in a customer-vendor relationship for both parties to remain timely, as well as working towards limiting any surprises. These two items also stem from providing clear information and communication. As projects, such as installs, move forward, it is important for both parties to communicate timelines and changes. Another example is an event load-in: If the space is contracted to be ready for setup at 8 am, make sure it truly is ready at 8 am. If the rental delivery time is 8:30 am, be there at 8:30 am.

In addition to maintaining a timeline, we need to be prepared for that situation we all know when everything doesn’t go according to plan and often times is due to some sort of surprise. So, as a customer, if you learn information that may affect the vendor, let them know; such as unplanned construction in front of the loading dock, or resource availability changes like a broken equipment lift. The same goes for a vendor; if the customer has asked for a specific monitor model and two nights ago someone cleaned it with beer, let them know and provide information about the replacement that will be provided.  Communicating in advance those things that many of us can’t control, but have happened, can help everyone to begin troubleshooting as soon as possible and adjust accordingly.

Another aspect of the customer-vendor relationship is to maintain integrity, as well as to remain grateful for the services each role offers the other. Both parties need to follow through on the commitments that have been made; complete projects well, provide an environment where the projects can be completed to meet expectations, provide invoices on time, as well as paying invoices in a timely manner, etc. Also, ‘thanks you’s, and ‘good job’ statements go a long way. If a vendor does a remarkable job, let them know. If a customer offers the vendor great hospitality, let them know. That way both parties know they have upheld their end of the bargain and can maintain that in the future. It’s a win-win for everyone involved and will continue to be as the business relationship continues.

Don’t get too comfortable in the customer-vendor relationship. This partnership is for business, not best friends hanging around the bonfire. Becoming laissez-faire about this relationship could end up in costly mistakes, lost profits, lost customers, and loss of business. Both parties need to continue to communicate, set clear expectations, hold up their end of the bargain, and follow-through. Shared experiences involving good communication, transparency, and satisfying outcomes are what establish trust and demonstrate integrity, honesty, and reliability. All are critical elements to a great customer-vendor relationship.

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