Coachella Music and Arts Festival – Two Companies that Did!

By: Karrie Keyes

On November 5, 1993, Pearl Jam performed the first music concert on the grounds of The Empire Polo Field. The site was chosen as the band embarked on a tour boycotting Ticketmaster, and the seed was planted for a large-scale music festival. Paul Tollet of Goldenvoice was the driving force in creating Coachella and six years after the Pearl Jam concert, The Coachella Valley Music and Arts Festival was launched. (more…)