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The “Gibbs Rules” of Being a Stagehand

When I was in high school, my family’s go-to TV show was NCIS. We’d put it on in the background over dinner, or watch reruns on the USA channel when nothing else good was on TV. By the time I left to go to college, I must have subconsciously taken in hundreds of episodes!

For those who aren’t familiar, the show is about a team with the Naval Criminal Investigative Service who work to solve murders of Navy or Navy-affiliated persons. The team is lead by Special Agent Gibbs, a former marine with a big heart and a sometimes short temper. He’s far from a perfect person, but he has a strong moral compass that he uses to inspire his team to do their best work to solve these mysteries. One of the ways we learn about Gibbs’ particular brand of moral code is through a philosophy known as Gibbs’ Rules. The NCIS Fan Wiki defines them thus:

“Gibbs’s Rules are an extensive series of guidelines that NCIS Special Agent Leroy Jethro Gibbs lives by and teaches to the people he works closely with.” (Source: https://ncis.fandom.com/wiki/Gibbs%27s_Rules). Some of the rules are things you might expect to hear on a crime TV show, such as “Never let suspects stay together” or “Always wear gloves at a crime scene.” Others, however, are more universal and can be taken as good lessons for life in general. Some of my favorites of these include “When the job is done, walk away” and “Don’t believe what you’re told. Double-check.”

As I started getting more involved in theatre throughout high school and college, I started trying to figure out how to compile everything I was learning into a sort of guide for myself. Classmates, teachers, and mentors were giving me all sorts of great tidbits of advice, and I was scribbling them all down in an unorganized jumble to be able to refer back to later. I began thinking about how I could organize it into some sort of guide that I could add to and share as my career continued, and naturally, Gibbs’ Rules came to mind!

I called the document I wound up creating “Gibbs’ Rules of Stage Management,” because initially, I was training to be a stage manager. But as I got into mixing and sound design, it seemed like a lot of the rules didn’t have to just be for stage managers. And the more people I shared them within different fields of entertainment, the more I realized that a lot of them can be applied pretty universally across our industry. So here, for your perusal and enjoyment, are some annotated selections from the 2021 Gibbs’ Rules of Being a Stagehand. If you would like to see the entire collection, it will be posted on my website, beccastollsound.com, in the next few days!

2021 Gibbs’ Rules of Being a Stagehand

Rule #1: ALL HUMANS ARE STUPID (AND EVERYONE’S HUMAN).

This is one of my favorites. It speaks to the fact that people make mistakes, and it’s important to cut people slack and not hold it against them.

Rule #6: GIVE LOTS OF THANKS, EXPECT NONE IN RETURN.

Unfortunately, those of us who work behind the scenes are often not adequately recognized for our contributions, especially compared to the onstage talent. Try your best not to let it get you down or give you a bad attitude.

Rule #7: EVERYTHING IS SUBJECT TO CHANGE.

In stage management and production management, it is common to put “subject to change” in the footer of most paperwork. We’re making organic art after all, and we’re making it in the moment, so there’s no way to predict everything that will happen!

Rule #11: EVERYTHING IS SUBJECT TO UN-CHANGE

A corollary to Rule #7. Especially applicable on new musicals, where a scene or song that got cut yesterday could go back into the show today. Keep good archives, and don’t throw anything out until closing!

Rule #13: IT’S PROBABLY GOOD IF AT LEAST ONE PERSON KNOWS WHERE YOU ARE.

This one was inspired by the actual Gibbs’ Rule #3, which is “never be unreachable.” But in this age of smartphones, push notifications,  and constantly feeling the need to be “on-call” for work, I think it’s important to reclaim the ability to take time for yourself and not have to immediately answer to everyone. On the other hand, if you simply stop picking up your phone, people might worry that something has happened to you because that’s the kind of world we live in now. So strike a healthy balance between the two.

Rule #19: IT’S A SMALL WORLD AFTER ALL.

In NYC theatre this is commonly known as the “5 block rule.” Meaning that if you are talking smack about someone or something within 5 blocks of the theatre, it’s going to become back to bite you. Everyone knows everyone, and no one will ever forget you. People’s friends/assistants/partners will refer or recommend you and it counts. Read the room and don’t burn bridges.

Rule #24: IF YOU CAN’T SAY YES, DON’T SAY NO.

People are going to ask you for impossible things. People are going to ask you for hints that aren’t your job to do. Saying “no” just shuts the conversation down rather than fostering collaboration. Even if something is 100% impossible, the best answer to start with is “I’ll look into it” or “let me get back to you.”

Rule #25: THE SHOW MUST GO ON (EXCEPT WHEN IT CAN’T).

This rule is credited to my stage management professor, Tina Shackleford. And wow, does it read differently post-pandemic!

Rule #26: WHEN IN DOUBT, DRESS TO IMPRESS.

My mom came up with this one ☺ If appearance or apparel is something that helps you to feel motivated or prepared, by all means, use that to your advantage! Dress in a way that makes you feel awesome on the inside but also shows you are prepared for the occasion, whether it’s a corporate interview or an arena load-in. And always wear close-toed shoes.

Rule #33: NOTHING CAN BE TESTED TOO MANY TIMES.

This rule is from Shannon Slaton, author of the excellent book Mixing a Musical.

Rule #34: KNOWING WHAT YOU’RE DOING IS ONLY 1/3 OF THE JOB.

Credit for this one goes to NYC-based sound designer Dan Miele. As I’ve outlined in many a blog post, so much of this job is people skills, improvising, and just making things work in a very short amount of time! Yes, the hard skills matter, but the soft skills (plus a good attitude and a willingness to collaborate) matter almost as much if not more!

Rule #35: ALWAYS READ YOUR CONTRACT.

Always Always Always! Read the whole thing. Top to bottom. Read all the fine print. Ask questions about anything in it that is unclear. Run it by mentors and friends.The last thing you want is to be blindsided by something you signed before you fully understood what you were signing. Just read it!

Rule #40: DO YOURSELF A FAVOR AND STAY IN YOUR LANE.

It’s noble to want to help people. In theatre we all pitch in to make it work, right? The problem is that it can be easy to over-exert yourself trying to help others, and suddenly your own job begins to suffer as a result. We’ve all been there. Over the years I have come to see having my one specific job to do as an absolute blessing in disguise. It allows me to focus on the things that are mine to control, and not worry about the things that aren’t. So if it’s not your job, don’t do it. If it’s not your problem, don’t make it your problem. Not trying to be everything to everyone is not only an act of self-preservation, but it is better for the overall show if everyone is able to take on their own workload and not burn out doing the jobs of other people as well. So as often as possible, make best efforts to stay in your box.  Do your own job well and trust that others will do theirs.

As always, comments and questions welcome! What are some of your personal “Gibbs’ Rules?”

Noise Engineering SoundGirls Scholarships

About Noise Engineering:

Noise Engineering‘s mission is to make engaging tools for sound and music production. Started as a hobby in 2014(ish), we cut our teeth making Eurorack synthesizer modules in new and unusual styles. We love exploring new sound spaces and interesting ideas in synthesis to help broaden the universe of musical tone. We strive to put as much immediate functionality into every product as we can: we want to make fun products that inspire creativity; products WE want to play with. With products spanning a growing range of platforms, we aim to meet you, the artist, wherever you are. On the road, in the studio, in hardware or software, anywhere in the world, we have tools for you.

Our core values are based on community. Music is a place for everyone. We believe that all people should be treated with acceptance and respect and we welcome everyone into our community. But synthesis can be difficult to wrap your brain around, and we believe that it’s our job to help lower the barrier to entry. We work hard to offer extensive outreach and education, but we know there is always room for more–there’s so much to learn! We created the SoundGirls Noise Engineering scholarship to help people dedicated to the SoundGirls mission follow their dreams.

Award: We are awarding two $500 scholarships to be used for audio education and continuing education.

APPLICATIONS For 2021

Noise Engineering is providing members of SoundGirls two $500 scholarships to be used for audio education and continuing education. Applications are now open

WHO IS ELIGIBLE?

Any member of SoundGirls that is attending or plans to attend educational programs in Professional Audio. There is no age requirement and includes college programs, trade schools, seminars, and workshops. Applications are open to all genders and non-conforming genders.

HOW TO APPLY

Write a 400-600 word essay on the topic:  Why you love working or want to work in professional audio. Applications are now open- Apply Here

DEADLINE FOR SUBMISSION

The essay submission deadline is 12:00 midnight EDT July 30, 2021. The scholarships will be awarded in August 2021 and paid to scholarship winners. Scholarship winners will be required to send proof of enrollment in the educational program to SoundGirls or scholarship money must be returned.

SELECTION PROCESS & NOTIFICATION

The SoundGirls Board will review essays and will notify the winners via email.

ADDITIONAL DETAILS

The scholarship funds awarded can be used for educational programs related to professional audio. Scholarships are non-renewable. You will need to submit proof of enrollment in a program.

QUESTIONS?

Any questions on the scholarship essay can be directed to soundgirls@soundgirls.org.

Additional Scholarships and Resources

 

 

 

 

Music Production for Women: Accepting Submissions to create a Sample Pack

The MPW Sample Pack

Music Production for Women are accepting submissions to create a Sample Pack designed by a diverse range of musicians and producers across the world. These samples can be anything from sounds in your local area to your own voice or instrument.

Everyone who  submits to the sample pack will also be entered into the giveaway to win over $700 worth of  prizes, including:

The goal is to have a sample pack designed by a variety of women producers and musicians and to help increase the profile of women producers all around the world. If you’re interested in getting involved you can submit your sample to the sample pack through the form below.

Important Links: The deadline to submit is July 14, 2021

https://forms.gle/xhKaBVpLrxig3ZPv6

 

 

A Day In A life – Downpour and Football

 

It’s a rainy day and I’m sitting at our local dog-friendly cafe watching football. It’s Sweden vs Slovakia and I am the only person who cheers as Sweden scores. I am the only person in the bar/cafe Wags N Tales that is even watching the game. Elvis, my eleven-month puppy is sitting by my feet and whines. He’s had his puppacino, goat’s milk with pieces of bacon in the bottom, and is now bored. I was supposed to work this evening. England is playing Scotland and the pub has sold tickets to watch the game inside the music venue.

This morning I texted my manager asking when I should come and set it up when I got the reply that I was no longer needed. This happens a lot in the industry and we don’t get a warning nor compensation for when it happens. I could’ve potentially had another job this evening, even though it’s unlikely in this restricted work climate.

It’s still raining and I’m cold. Before the game, I was standing outside the university with my puppy and fiancé in line for his first vaccine shot. I’m getting my second next week. We waited in the long queue for 40 min and I then took the bus to see the game. He waits for another hour and a half. At the same time, my sister and mum are in Sweden, sending me beautiful summery pictures of the lakes. I miss them and I miss the heat from the past week. I had then hated the high sudden temperatures and had wished for rain. I got my wish, now it won’t stop.

I’m sending off an invoice for a job that came in this morning, it’s local and easy money. I sigh with relief.

The British government just decided to keep the final restrictions for another month and the entire entertainment industry had to once again scramble, cancel and move events. In just a few day’s time we had planned for full capacity gigs at The Half Moon and instead I now anxiously wait for my new rota. Yet again we have no idea what’s going to happen, how long they will push this and we have to accept it. I thank my friend Andy for booking me in on this new job and instead, I get excited about my double shift tomorrow. The tribute band The Smyths will do their 7th sold-out gig since we opened a few weeks ago and they are so lovely to work with, a sense of calm spreads within me. I miss the sweaty full capacity gigs, but for now, I will relish my evening off with my puppy, a cappuccino and that Sweden has just won against Slovakia.

 

The First Step to Marketing Your Music You Probably Aren’t Doing

 

Over the past few years, I’ve been researching the marketing side of music to be of more value to the artists I work with. Heaven knows I’ve been avoiding the world of “marketing” for the same reasons you have….it’s HARD! It’s hard because:

It’s expensive

What do you actually spend your money on; ads on socials? Ads on radio or print? Billboards? Your grandma’s book club? What??

You don’t want to be annoying

You are afraid of the negative comments that are bound to come

You’ve tried it before and all you get back in return are crickets and you just can’t bear to hear any more crickets…

Right?

So after a gazillion workshops, conferences, books, and articles I’ve delved into these past few years, I think I finally figured out the one main component that most artists are not embracing or taking seriously.

Branding

By now you’ve heard this term thrown around but let’s talk about what branding really means, how to find yours and why it is the essential first step to building a sustainable career in the music industry.

Over and over again, artists I work with ask me as we are getting toward the end of completing their EP or album or single, “Ok, so now how do I get it out there”.

Get it out there

I have come to hate this phrase, even though I know it’s harmless and it feels as though there’s no other way to say it. But to me, it’s the same as saying; “I want to go to Japan. Will you drop me off at the airport and then I’ll wander around and hope that someone puts me on a plane that is heading sort of in the direction of Japan?”

We all know this will never in a million years work but I can’t think of a better analogy than this. The scenario of putting all of your time, resources and energy into the creation of music and then “hope” that it will be listened to by millions and voila you have a successful and sustainable career makes no sense.

Perhaps it’s because there are still some lingering, old stories out there about so and so being discovered in a coffee shop (the story is true for a few out of millions). Perhaps it’s the fault of the reality shows that seemingly catapult a few into superstardom (and we forget about the fact they are casting a reality show and millions and millions of talented artists have auditioned and are never pushed through to the actual show because they don’t fit what casting directors are looking for). Whatever the reason, the truth is that most artists I observe are creating with their entire heart and soul, then crossing fingers, closing their eyes, and “hoping” they’ll hit a target.

So, let’s talk about branding. I am not a branding expert, nor a marketing expert. So I am compiling notes and thoughts from quite a few resources which I will be linking you to at the bottom of this blog. Be sure to check out these amazing resources that are available to you, most for free!!

According to Stephen Linn of AmpliFLY Entertainment, branding is one of the three Artist Development Buckets that you need to focus on to have the best chance for success in the music industry. The other two are the business side (creating an LLC, registering with a PRO and with Sound Exchange, etc.) and the Digital Footprint (following, content, audience, etc.)

“Branding is what people say about you when you’re not in the room”, states Linn. I think that’s a powerful statement because it’s scary. Linn also explains that you can’t control it but only influence it.

Your brand secures your identity and makes you unique in a very crowded space.

Exercise time

Take out a piece of paper, notebook or digital notepad.

List 3 to 4 words that describe your personality.

Using these words, create (or hire someone to create) your;

Logo

Photos

Clothing style

Fonts

Wardrobe including jewelry, makeup, clothes, shoes, etc. (on and off stage, yes they can and should be different)

Everything about you that you are going to share *as an artist

Write down your Mission Statement and Elevator Pitch.

The mission statement should describe the “why” and “how” you plan to change the world with your music. Does this seem overly dramatic? Maybe a bit but don’t we all have at least one song that lifted us out of a depression, or brings back our favorite memories? Music does change the world one song, one artist at a time. Write down what your goal is for giving back to the world. Whenever you have options, doubts or decisions to make, referring back to this mission statement can keep you aligned with your brand and will even strengthen your brand identity.

The concept of an elevator pitch is if you only had 30 seconds to describe you, who you are and what your music is like as well as who it will appeal to, you should have this concise and clever summary not only figured out but memorized. Avoid statements like “unlike anything you’ve heard before” or “the best music you’ve ever heard” or some other egomaniac statement. I once heard music described as “It sounds as if Keith Urban and Taylor Swift had a baby and that child was raised in San Diego”. You can tell what that would sound like, right?? Be clever!

Define your vision

What do you see when you envision success? Will you be performing to a stadium full of fans? Will you be living comfortably as a songwriter? Will you be creating 24/7 in your own massive studio space? What does success look like to you? Spell it out in detail.

Make a list of all of your favorite products, hobbies, restaurants, social spots, etc. 

Brand Extensions and/or partnerships can become part of your brand identity. Not only this but brand partnerships can become a source of income for you as well as a way to extend your reach. If you have a hobby of skateboarding or yoga or kickboxing or knitting or have a love of Hallmark movies, include this in your list. You will be able to connect with people with similar interests who may not have otherwise come across you and your music. This approach can also prop you up into the visual space of the brands you use and love.

Write your story.

The contents of your story can later be shaped into an artist bio for your website, press kit and other sites. But make this story more detailed. Tell it in the second person (not “when I was 10 years old, I won the county talent show…”) Speaking of the county talent show, this is not the story that has the list of your performances or what school plays you starred in. Think of what you would want to know about someone sitting in front of you asking for you to invest in them. What parts of your story make you special and unique? Why do you feel called to be a public figure? What was the defining moment in your childhood when something spoke to your soul and clearly stated music is what you are destined to do with your life?

Make a Brand Binder.

This is for you and your team and not for fans or the public. The Brand Binder will include;

Colors, Fonts, Pictures, Logo (variations, colors), Look and feel (mood/aesthetic) using pictures, Offstage wardrobe, using pictures, On stage wardrobe, using pictures, Any other pictures or swatches of material that add to your brand

*Remember, you are not obligated to share every detail of your true personality with the world, only those parts you want them to see. Even if you are enhancing some qualities or hiding others, you are in control of what influences your brand. If you don’t want people to know that you personally have an obsession with collecting mini tea sets, then pull all photos of that down from your social media and pray that doesn’t get out. OR, you could embrace it and make that part of what you share. It’s up to you.

I like the idea of having a physical binder for this but you could also use something like Pinterest or Trello to organize your Brand Binder.

You might be asking, after you have gone through these exercises and put your Brand Binder together, “Ok, now what?” Your next step is 

Creating Brand Awareness

This is the Hardest Part

Honestly, I think creating your brand is really fun. I mean, who doesn’t like talking about all the things they love and organizing a visual presentation of it? Brand Awareness is something that takes time. Remember, the Brand Binder is for you and your team, not your fans. It will guide every decision you make about what photos are best, what album cover looks best, what should I post on social media, etc. It is not a substitute for the business of bringing awareness to your brand. That takes time, care and consistency.

So be patient. Building Brand Awareness is a marathon and not a sprint.

Just remember,

Your brand secures your identity and makes you unique in a very crowded space.

Stay “On Brand”. Create Consistently. Contribute Always. 

While you are at it, collect email addresses and give something back in return (free download, private invitation to live streaming event, etc.)

The good news is that if you do this right, you will attract fans outside of your regular circle of friends and family without spending a dime on advertising. You can also build brand awareness while you are creating music in the studio! As a matter of fact, that is great content to share as part of your brand building!

Make defining and building your brand the priority now and see how it changes things for you in six months or a year.

Happy Branding, friends!

Resources:

AmpliFLY Entertainment http://www.ampliflyent.com/

Ariel Hyatt of Cyber PR has a ton of free resources to help with all aspects of marketing, including PR and brand building https://cyberpr.com/

Mitch Joel, author of “Control Alt Delete” This book has incredible insights to brand development and building for all businesses and how to adjust your strategies when they aren’t working.

CD Baby Marketing 101 (ironically using the phrase “getting your music out there” haha!) https://cdbaby.com/campaigns/music-marketing-101.pdf

Disc Makers released this guide called “The Complete Marketing Process” by Bobby Borg. This goes into great depth about creating your vision statement and steps to marketing beyond brand building. http://www.musicianstoolbox.eu/uploads/2/7/2/9/2729124/complete-marketing-process.pdf

Jennie Matthias: Compassion Leading a Career in Music

 

What an incredible conversation! Jennie is such a powerful, compassionate, wise and talented woman, artist and musician! Please watch our video interview, below. Be genius. Give some slaps! 

The Belle Stars were an all-female British pop/rock band, founded by former members of The Bodysnatchers in 1980.

After The Bodysnatchers broke up, guitarists Stella Barker and Sarah-Jane Owen, saxophonist Miranda Joyce, keyboardist Penny Leyton, and drummer Judy Parsons decided to form a new band, recruiting bass player Lesley Shone and lead vocalist Jennie Matthias (also known as Jenny McKeown and Jenny Bellestar). Their first performance was on Christmas Day 1980 before they had chosen a name. Within a short time, the group became well-known around London, notably appearing on the front cover of Sounds magazine early in 1981.

Shortly thereafter, they were signed by Stiff Records, then highly successful through its star act, Madness. In January 1983, the Belle Stars released what would be their signature single, “Sign of the Times,” peaking at number three, and a chart success throughout Europe. The song’s music video, showing the Belle Stars in dinner jackets, was also played frequently by MTV in the United States. Or, perhaps you know her from “Iko Iko,” a landmark music video and song from the movie soundtrack Rain Main. Jennie, AKA Jenny Bellestar, is a poet, performer, writer, and mentor: she is the author of Surviving the Storm: How to Embrace Your Pain & Grow Through Adversity (2019).

Connect with Jennie

What to expect when working in Abu Dhabi and Dubai

UAE FAQs

So you’re thinking of working in the UAE but don’t know whether it’s right for you? It can be hard to get a clear picture of what it’s really like before you go. This is partly because there are laws against criticising the government and people don’t want to say anything that could possibly be interpreted as negative. You might also find conflicting advice as laws can change very quickly and there are some confusing grey areas. Most sources in English about life in the UAE are written by well-off, ex-pat women and travel bloggers, and your experience as an event professional will have little in common with them (sorry!). Plus going for a few months, as is common in live events, is different from being a long-term resident.

If you’re unsure about a topic or what it’s really like to spend time there as someone who belongs to a certain group, it can be hard to find public information about it. The best thing to do is to talk privately with someone who’s been there to really understand what it’s like. In addition, here are a few things you’ll want to be aware of before accepting work in the UAE. There’s a lot to take in in this post, but you get used to it all pretty quickly. Most of these things won’t affect you very often if at all, but prior warning takes a lot of the frustration out of culture shock! The following is not legal advice or condoning or condemning anything, and please double check any information before you go as it may be out of date by then.

Um… Where is it?

The way people talk about Dubai and Abu Dhabi, you could be forgiven for thinking they’re countries. However, the United Arab Emirates (UAE) is the country, which is made up of seven emirates, similar to states in the USA. Abu Dhabi and Dubai are the two main cities, each in an emirate of the same name. Abu Dhabi is the country’s capital, and Dubai is the biggest city with the most events. The UAE is on the Arabian Peninsula, but it is not in Saudi Arabia, which is a very different country! Each emirate can set some of its own laws in addition to national ones, so make sure you’re aware of these if you’re traveling between them.

Is everything illegal?

You might have reservations about working in the Middle East. The UAE is different from the West, but it is also unlike its neighbours in many ways. Dubai is sometimes known as the Las Vegas of the Middle East because of its relatively (emphasis on relatively!) relaxed attitude compared to the other countries in the region, and how open it is to tourism. A lot of everyday life is pretty similar to the West, but it is important to remember that the UAE is not a democracy. What the rulers say goes and laws can change very quickly on their decree. Their judicial system is very strict. Being foreign and ignorant of the law is no defence, and your embassy will be unlikely to get you out of prison if you find yourself in trouble. Here are just some things that can result in fines, deportation, or arrest:

It looks like a long list, but if you’re there to work for a short time you’re unlikely to fall foul of these. What you hold in your heart is nobody else’s business if you don’t want it to be. Try to talk like you’re on a corporate job or in The Good Place. You can still drink if you’re 21 or over (except in the dry emirate Sharjah, but you’re unlikely to go there), just make sure it’s in private or a licensed premises and keep your composure on the way back to your accommodation. If you don’t want to abide by the country’s laws you are free not to go there. Disagreeing with them is not an excuse to break the law.

Nah, tourists do that stuff all the time

Some people who don’t respect these laws visit, and you might hear that it’s all very relaxed and you can pretty much do whatever you want. Of course, you can have a great time, but you can do that while staying on the right side of the law. Just because people have done illegal things without being arrested doesn’t mean it’s ok, that it isn’t disrespectful or that you’ll get away with it too. Besides, you are there to work. You should have higher standards of behaviour than someone who’s there to party. Getting arrested or deported will also cause a big headache for your employer and is not a clever career move.

Modest clothing?

One of the main areas I was concerned about before I went to Dubai for the first time was what is appropriate to wear. I asked my boss and he said “Well, now it’s December it’s getting a bit chilly in the evenings, you might want a sweater…” That wasn’t really what I meant! The idea is “modest” clothing: you shouldn’t wear anything low cut or translucent and should cover your shoulders and back. Your underwear should never be visible. On-site it’s usually fine to wear cargo shorts, but when out in public in places like malls it’s best to cover your knees. If you’re on a tourist beach (some beaches are more conservative, for locals) it’s fine to wear swimwear, but cover up before going into a bar or restaurant. If you visit a mosque, dress conservatively and cover your hair if you’re a woman. Some mosques will provide you with an abaya to wear. If you don’t want to wear one, don’t visit a mosque. Tattoos and piercings are relatively common in live event crews, but you might be asked to cover them for more formal events, like in any country.

From a practical point of view, pack light, breathable fabrics. Indoors is almost always well air-conditioned but outside can be really hot! Don’t rely on finding the right clothes when you get there. Malls mainly have the same brands as in the UK and USA, and they stock the same items just with higher price tags, even if they are totally inappropriate for the climate. Try finding a sunhat in a Dubai mall in December: you can spend hours sifting through thick wool coats and scarves, with fake fireplaces and snow everywhere while it’s 30C (86F) outside. You’ll have more luck with non-Western brands like Splash and Lulu but it still isn’t guaranteed you’ll find what you need, so bring essentials with you.

What are the people like?

Only about 15% of the population are native Emiratis. They are mostly very wealthy and you only tend to encounter them as end clients or guests of honour at your event. The rest of the population is made up of people from all over the world and it makes for a very interesting and cosmopolitan society. It is a great opportunity to learn about other people’s cultures (and their food!) but it also means you should make the effort to respect their ways of life and beliefs.

Some people get the impression that the UAE doesn’t have any culture because it doesn’t have lots of old buildings and famous books. However, this is quite a blinkered view of what culture is (as explained in this article https://www.thenationalnews.com/arts-culture/the-majlis-emirati-culture-exists-just-look-closer-1.4506). Emiratis were nomadic Bedouins until very recently so didn’t build settlements or have many material possessions, and their culture was passed down through oral poetry and story-telling. The state was only founded in 1971, and cities only grew from small pearling villages with the discovery of oil in the 60s, so most architecture is very modern. That doesn’t mean there’s no cultural heritage, you just need to look a bit harder for it. Al Fahidi historical neighbourhood in Dubai has been preserved as it would have looked in the mid-1800s and is a good introduction to Emirati culture and heritage. This article (https://www.ourglobetrotters.com/dubai-uae-culture-tradition/) outlines more about Emirati culture and where to find it.

Do I need to learn Arabic?

All signage is bilingual and staff will be able to help you in English. If you do want to learn Arabic, translating signs is good practice.

No. Arabic is the official language, but English is the most widely spoken. All signs are in both Arabic and English. You don’t need to know a word of Arabic to work there but it is polite to at least learn to say thank you, which is “shukraan”. You can say “shukraan habibi” (shu-KRAN ha-BEE-bee) to a man or “shukraan habibti” to a woman if you are on good terms with them. It translates as “thank you darling” but it is friendly rather than patronising or creepy.

If you’re the type of person who likes to be able to say a few words in the languages of people you interact with, you have your work cut out for you in the UAE. The main language barrier you’ll encounter as an events professional is communicating with stagehands, who are Indian and Pakistani men. Some stagehands don’t speak English at all. There will usually be a couple of guys on the crew who can act as translators, but a lot of your communication will be by mime and some misinterpretation is inevitable. If you want to learn every Indian and Pakistani language and guess who speaks which one, go for it!

What’s the workplace like?

Working in the UAE can feel quite slow compared to Western countries, but once you do a gig in up to 50C (122F) heat you’ll realise why you need to pace yourself. And why you should wear gloves! Those flight cases get HOT! You should also bring appropriate PPE, and use it. The UAE is not the wild west of events like you might have heard from people who were there in “the good old days”, twenty years ago. You’re expected to be professional and safe.

There are usually a lot of stagehands, known as ‘labour’. Some are so good they could do your job, some are just there to push boxes. The main frustration is the aforementioned language barrier. If you carry boxes they might grab them out of your hands. It happens to men as well as women: it isn’t so much sexism as they see it as an insult to their abilities if you do their job for them.

Your fellow techs will be from all over the world, but mostly British in my experience. The workplace reflects the wider society in that physical contact isn’t the norm. Don’t hug people you don’t know really well. If anyone gets touchy-feely stay well away from them and flag it with your boss if you’re concerned. You probably won’t want to hug anyone anyway, because you’ll all be really sweaty. Because it’s really hot.

You need to make sure you don’t make noise outside during prayer times. Playing music or even sending pink noise to speakers where it can be heard by the public is not allowed. Muslims pray five times a day, no matter where they are or what they’re doing. Soundchecking during prayers is like rolling your rig into a church during Sunday service or a library and blasting some tunes out. It is disrespectful and won’t be tolerated. People who work in events know this happens, so you just need to give the artist a heads up if prayers will interrupt soundcheck, preferably with a ten and five-minute reminder. Prayer times are linked to sunrise and sunset so change slightly depending on the date and place. You can download phone apps that give you notifications for each one (search for “Muslim prayer app”). Just remember to set them to silent or you’ll have a little Muezzin calling you to prayer from your pocket, and waking you up before dawn.

At least we don’t have to protect the gear from rain in the desert!

Yes, you do! First of all, most gigs are in the coastal cities, which aren’t in the desert. They’re actually quite green. Second, it doesn’t rain very often, but when it does it means business! It can go from blue skies to torrential storms in a matter of minutes, sometimes with no warning. If you’re doing an outdoor gig you definitely need to protect your gear. Even if it doesn’t rain, you need to prevent dust and sand from getting into the equipment. I did a gig out in the desert once and there was so much sand that brushing my desk down every ten minutes felt like an archaeological dig.

The streets are paved with gold!

While some buildings are literally covered in gold, unfortunately, the live scene is not as drowning in money as it once was. However, they still have the money to host your event, so don’t let any employer plead poverty with you. Unless you’re moving for a permanent position, it’s standard to be paid your home country’s day rate plus be provided with travel and accommodation. Due to the seasonal and often unpredictable nature of the events sector, companies need to fly people in from abroad all the time, and paying for accommodation is just a cost of doing business in the UAE. Anyone acting like they’re doing you a favour or trying to knock the price of accommodation off your rate is being disingenuous. Besides, you already have somewhere to live! If they want you to work for them they need to offer you a better deal than you already have at home. If they put you up somewhere nice, do show them some appreciation because that is a bonus. Residents of the UAE don’t pay income tax but you will still be liable to pay it in your home country if you are only there temporarily.

Can I set up as a freelancer there?

No. There is no freelancer visa, you must be sponsored by a company to work there (unless you’re from another Gulf country, but if you are, what are you doing reading this?). Your visa requirements will depend on your home country and the nature of your trip so do discuss it with your employer before accepting your offer.

What is the cost of living like?

There’s no denying that the UAE is expensive, especially if you drink alcohol. A pint of beer costs around £9/€10/$12 (all prices in this post are rough estimates at the time of writing)! That being said, prices can vary wildly depending on where and how you shop. What’s the difference between an ex-pat and an immigrant? Money! If you want to live the jetskiing, cocktails, and brunch lifestyle you’ll struggle to make a profit from your time in the UAE. If you want more value from your budget, ask your fellow migrant workers where they go and what’s good. A latte in Starbucks might cost as much as £5/€5.50/$7, but a cup of chai from the seller one street away could cost 20p/22c/27c. Buying brand names from back home can also be an expensive habit if they’re imported for the ex-pat market. Apps the Entertainer and Zomato Gold offer good discounts and deals at all sorts of establishments (for example buy one get one free on food and drink) for an initial fee, and you can save more than the cost quite easily. Ask your local friends for a referral code that will benefit you both!

What is the food like?

Camel milk products are popular in the UAE. You can buy camel milk soap, camel milk ice-cream, camel milk chocolate or treat yourself to a camelicious camelccino.

 

Delicious! Traditional Emirati cuisine is very rich, with a lot of spiced stew-like dishes, fish and dates. Unfortunately, there aren’t many Emirati restaurants, so you might not get to try it. There are, however, restaurants serving food from all over the world. Most Western chains are commonly found in the UAE as well as great Indian, Filipino and Lebanese places. Junk food is everywhere and it is very easy to eat incredibly unhealthily if you aren’t careful. Non-halal meat is not banned, but it is sold in a special separate section of grocery stores. Places that cater to wide audiences, like hotel breakfast buffets, only serve halal food. Sausages and bacon are usually made from chicken or lamb instead of pork.

Some more old-fashioned restaurants have a “family room” where any group that is not made up solely of men are seated. If you are going anywhere other than a fast food place, wait to be seated. If you’re a woman planning to join your male colleagues at an old-fashioned restaurant, make sure they let the staff know that they will have a woman in their group before being seated. You might feel weird not being allowed to sit in the main room, but it isn’t a very common custom these days. On the other hand, women get to choose between the normal and women-only carriages on the metro so you can feel special and have space while the guys are crammed into the normal ones.

Should I tip?

Tipping is a choice in the UAE, and is common but not expected. 10% is normal in restaurants, 15% is plenty. Make it clear that you are tipping, though. If you just leave without waiting for your change they might get accused of stealing. You usually tell taxi drivers to keep the change if paying in cash but you don’t need to add more on top.

Phone and internet

There are three telecom companies in the UAE, and they are the only entities licensed to provide video calls, available as expensive plans. Services like Skype, Facetime and WhatsApp video chat are banned. Rules have been relaxed due to covid so Zoom and Microsoft Teams are allowed while the pandemic keeps people working remotely https://gulfbusiness.com/will-access-to-zoom-other-voip-services-continue-in-the-uae-tra-responds/.

The internet is heavily censored in the UAE. Sites related to things like pornography, gambling and criticism of the government are not allowed. VPNs are therefore extensively blocked to prevent people from accessing this content and VoIP services, but they are only illegal if you use them to break the law (https://www.comparitech.com/blog/vpn-privacy/vpn-etisalat/). If you simply want to protect your personal information while on your hotel’s WiFi, for example, that is permitted. If you want to do this, download a VPN before you enter the country. Make sure you find one that has good reviews for the UAE, because some that are great in North America, for example, don’t have servers close enough to the Middle East to remain fast and effective. The previous link has a few suggestions for the ones that work best.

Getting out and about

There is much more to the UAE than sand and shopping malls. You could have the Mangroves National Park to yourself and feel like you’re in the middle of the wilderness, until you kayak around a corner and see the Abu Dhabi skyline on the horizon.

It can be very difficult to get to places on foot in the UAE. It’s so hot you would be risking your health to do much walking outside for most of the year, and as such, there has been little investment in sidewalks. Luckily public transport is very reasonably priced and clean. The metro in Dubai services the most popular spots and the buses are air-conditioned and safe. Google maps can struggle with directions at times so it can help to refer to the city’s transit website instead. Taxis are plentiful and of good value so you might prefer to use them instead of public transport. On the whole, drivers in the UAE are quite aggressive and commonly use their phones while behind the wheel. As a rule of thumb, if you are happy to drive through central London at rush hour, you should be able to deal with UAE roads.

Laundry day

If you aren’t lucky enough to have a washing machine in your accommodation, you’ll have to send it to a laundrette. Labour is cheap in the UAE and there are a lot of immigrants trying to make a living, so it’s kind of a thing that if you can afford to pay someone to do a task, you should. As such, there is only one self-service laundrette in the whole of Dubai, but there are lots of serviced places. Again, prices range from cheap to so expensive you’d be better off buying an entirely new wardrobe. There are some app-based services that can pick your laundry up from your hotel and deliver it back, which can be very useful if you don’t have the time to get away from your gig. Most places charge per item rather than per load, so be prepared for the delightful experience of a strange man emptying your dirty laundry out onto a counter and publicly counting up your underwear and socks.

What is that arrow on my hotel room ceiling?

It’s a qibla! They point towards Mecca so Muslims know which way to face while praying.

There’s a hose by the toilet…

Yup. That is a bidet shower/shattaf/bum gun. They’re the preferred device for personal hygiene throughout the Middle East and Southeast Asia. You can just continue to use toilet paper, but if you’re curious to give them a go you should read a guide first, like this one https://www.bidet.org/pages/how-to-use-a-hand-held-bidet. You might get converted! Facilities are often designed to be washed down with the shattaf, sluicing water into a central drain, so if you find yours dripping wet don’t panic. Just don’t put your bag down on the floor…

Do I need to worry about creepy crawlies?

Not really. The cities are quite sanitized and you only really see birds and some benign insects. Some vipers, scorpions, and redback spiders are found there, but only out in the countryside and very rarely. If you are squeamish, just don’t Google camel spiders and maybe get someone else to do the digging if you need to bury cables in the desert.

What can I do with my time off?

The Sheikh Zayed Grand Mosque in Abu Dhabi is one of the most popular places to visit in the UAE. It is particularly atmospheric at sunset.

What time off?! Your employer needs to pay for accommodation etc. for every day you’re there so they’re going to get their money’s worth out of you! If you are lucky enough to have a day or two off, there are plenty of things to do that don’t involve the usual shopping in a mall or tanning on the beach. Search online and ask your local colleagues for recommendations and hidden gems, because there are lots.

For starters in Dubai, you can visit the gold souk (not as ancient as you might imagine, but still an experience), take an abra across the creek, or go to the coffee museum and the Al Fahidi neighbourhood. In Abu Dhabi, you can visit the Sheikh Zayed Mosque (I recommend the free guided tours), ride an electric scooter along the corniche promenade at sunset, and my favourite, kayak through the mangroves. Both cities have museums and galleries, and a host of live entertainment.

The UAE is a great country for the adventurous, with skydiving, ziplining, bungee jumping and sandboarding. If you’re a fan of wildlife like me, you might be disappointed to find out that desert safaris don’t feature any animals. It’s actually driving around sand dunes in a 4×4 but apparently, it’s great fun! There are, however, plenty of wildlife parks and sanctuaries, and you can visit the Falcon Hospital in Abu Dhabi to learn about these amazing birds and the integral part they play in Bedouin culture.

Tour operators offer packages of a day in the desert, camel ride, and evening being entertained in a Bedouin camp if you want the full tourist experience. If you want the full ex-pat experience, save up to go for brunch with your friends (look them up, it isn’t just that avocado is expensive), but only if you don’t have work the next day. If you can, get out of the cities and explore the stunning landscapes the country offers. It will surprise you how beautiful, lush and varied an apparent desert can be.

So there you have it! I know it’s a very long list, but believe me, you do get used to it. It definitely isn’t for everyone, but if it appeals to you it’s a great market to be involved in. The UAE loves to put on a show, so you can be part of some of the biggest spectacles in the world while making new friends, enjoying the winter sunshine, and experiencing other cultures. Some of the most rewarding jobs I’ve ever done have been in the UAE and I was given opportunities to grow in ways I never had at home. Despite only working there a few weeks at a time, the friendships I have formed there are some of my strongest and are what keep me going back time and again.

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Record Label – SoundGirls Bundle

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How to Start a Record Label (eBook)

Latino-América: Las ventajas de una educación tecnológica en tiempos de Pandemia

 

Este año 2020 trajo con si una ola de cambios en nuestra manera de desarrollar la vida, en todos sus aspectos. Económicos, sociales, de salud etc. Nos hizo tomarnos de manera literal la frase ¨si no te adaptas te extingues¨ incluyendo también la manera en la que llevamos la educación.

En nuestro gremio del espectáculo nos pavoneamos siempre de ir par a par con la tecnología, sin embargo, las circunstancias pusieron en evidencias muchas deficiencias en este sistema. Es increíble pensar como nuestra principal forma de transmitir el conocimiento sigue siendo exactamente igual que como lo era para nuestros padres o incluso para nuestros abuelos, lo que resulta contradictorio. Y bueno no es que este del todo mal, pero la frase ¨cuando algo funciona ¿porque cambiarlo? ¨ no debería ser una ley de vida.

Los cambios son algo positivo y aunque estos hayan venido a nosotros de una manera tan abrupta tomémonos el tiempo de analizar sus beneficios.

El conocimiento llega a todas partes

Vivir en latino-américa y tener dificultades para adquirir ciertos conocimientos es una realidad con la que muchos debemos lidiar cada día, pero es gracias a la educación virtual que varios hemos podido tener acceso a conocimientos y experiencias de profesionales en ciertas áreas que pensábamos nunca íbamos a poder desarrollar. nuevas tecnologías, teorías y distintos conocimientos que antes teníamos que esperar meses, años o tal vez nunca llegaban a nosotros. Ahora los podemos encontrar a tan solo un ¨click¨ de distancia y muchas veces hasta de manera gratuita, gracias a distintos patrocinios y formatos de distribución. Rompiendo así toda clase de fronteras geográficas o de lenguaje.

Las grandes compañías expanden su mercado a uno mundial, el virtual

Como lo habíamos mencionado otro de los campos que fueron afectados de gran manera en este año fue el económico.

Las empresas vieron reflejadas estas perdidas cuando ciertos equipos y servicios ya no fueron tan necesarios, en cambio notaron como otros pasaron a ser realmente prioritarios. Entonces, Había que cambiar la estrategia.

y si, también podemos incluir a las grandes compañías en los aspectos educativos, ya que ellos nos proporcionan gran parte de nuestra materia prima de trabajo, el equipo con el que lo desarrollamos.

Pero estas empresas ya tenían establecidos los formatos de capacitación y enseñanza. En lo que a sus productos se refiere, Los cuales evidentemente se tuvieron que modificar. Ya tenían a su personal adecuado a una cierta manera de trabajo y atención, presentaban los nuevos productos en conferencias o exposiciones y daban asistencias presenciales en ciertas instalaciones o algunas veces virtuales respondiendo a dudas especificas … pero, Y entonces, ¿Qué pasaba si no existía una tienda que distribuía esa marca en tu país? O si la gira de capacitación no llegaba hasta tu ciudad. Tantos factores que muchas veces limitaban nuestra capacidad de resolver dudas, adquirir equipo o capacitarnos adecuadamente.

Las empresas dando solución a sus problemas inmediatos como lo fueron las capacitaciones presenciales que fueron canceladas, dieron pie a una globalización incluyendo a mucho mas publico y abriendo su mercado.

Ahora mediante distintas plataformas de distribución o redes sociales se podía llegar a muchas mas personas en un mismo tiempo y con un coste mucho mas económico.

Así, entre mas personas conozcan y sepan manejar sus equipos mas los compraran.

Las prestigiosas escuelas y universidades abren sus puertas a todo el mundo ¡los webinars y cursos no paran!

Los primeros meses de confinamiento fueron sin duda los mas duros, puesto que el ritmo de vida que nuestro gremio del espectáculo esta acostumbrado a llevar es bastante agitado, y en la gran mayoría de sus facetas se vio pausado.

Pero no valía la pena detenerse y agobiarnos por algo que estaba fuera de nuestras manos, así que, era momento de seguirnos preparando, estudiar. Y las escuelas lo sabían.

Si bien es cierto que la educación en línea no es algo nuevo, pero tenemos que admitir que tuvo su ¨boom¨ en esta temporada, las plataformas de videoconferencias como zoom o google meet pasaron a ser el ¨top¨ en las descargas. Las transmisiones en vivo de Facebook, Instagram y los canales educativos en YouTube de las herramientas mas utilizadas.

Procrastinar ya no es una opción, pues podemos encontrar cursos del tema con los especialistas y de las instituciones que queramos, estos ya se han adaptado. Cada día hay mas opciones incluso gratuitas.

Es tiempo de emprender, ¡comparte tu conocimiento!

Lo hemos venido discutiendo adaptarse no ha sido fácil, las oportunidades de trabajo se vieron realmente reducidas, y si bien era tentativo seguirnos capacitando, no lo era rentable. llegaba el momento de emprender, y ¿porque no? en el área de la educación

Si bien lo dicen el que enseña aprende dos veces, siempre hay alguien a quien podamos compartirle nuestro conocimiento y así hacer crecer la red de nuestro gremio y volverlo aun mas profesional.

La mayor ventaja de emprender en estos tiempos en lo que es cursos, capacitaciones, en general educación es la facilidad de poder llegar a muchas personas de muchas partes del mundo con variadas herramientas, poder utilizar videoconferencias, videos, transmisiones en vivo etc… el poder mantener la seguridad desde casa y la mejor parte es saber que compartirnos un poco de nosotros con los demás.

La educación fue, es y será siempre el pilar de nuestro avance como sociedad, no hablo netamente de una educación en academia. Hablo de la importancia de formarnos y saber desarrollar de manera profesional todo lo hacemos. Es importante siempre renovar, así como nos mantenemos actualizados en nuestras profesiones, así debemos hacerlo con la educación misma. Aceptar los cambios, y adoptar con gusto una nueva realidad educativa.


Maria Fernanda Medina, de Tegucigalpa Honduras. Estudie una Lic. En
Tecnología Acústica y Sonido Digital en la Universidad Galileo de la Ciudad de
Guatemala he ejercido mayormente en el área de audio en vivo. De manera
independiente, Y con empresas de alquiler de Audio. Desarrollándome en el
área de Backline, Stagemanager y Producción. Tanto en conciertos
internacionales como festivales nacionales . actualmente, mi pasión por el
audio y el compromiso social que siento con mi país me han encaminado en la
divulgación y educación. Faceta que exploro y disfruto cada dia mas

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