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Orchestrating Success

A Symphony Of Self-Care, Career Goals, And Confidence For The New Year

As 2024 gets underway, the time for reflection and embarking on New Year’s resolutions is upon us. Whether our hopes and dreams for the next 12 months consist of overhauling many parts of our lives or maintaining and building on things that are already working. There are three main areas that can often benefit from a life audit.

Harmonising Self-Care For A Resonant Year

We hear the term “self-care” so much nowadays, but don’t always understand or apply it to our busy daily lives. If we think about ourselves with the same attitude we would give to an instrument or a piece of equipment, it can be surprising to observe the ways in which we neglect to maintain or tune up as often as we need. We know that cleaning our gear, changing our strings, and PAT testing our electronics is non-negotiable and that without these regular checks, we run the risk of poor performance at best, and a breakdown at worst.

Working to assess any repairs that are needed in ourselves or in our lives can give us direction on what we need to care for – in other words, understanding what is working and what is not. Where are the loose connections, broken parts, and out-of-tune bits in our physical and emotional lives? It can help us to reflect on whether these are things we need to fix or replace, or perhaps get rid of altogether.

 

Motivational guru Tony Robbins describes self-care as “regularly doing things for yourself that make you feel good”, and recommends scheduling it in so that it becomes a part of your regular routine. If we make a frequent habit of testing what’s working and reflecting on what makes us feel good, we can find a reliable baseline for fixing the cracks and eliminating the glitches before they become overpowering.

Composing Career Goals For A Melodious Journey

Setting career goals can sometimes feel as overwhelming or conversely, as exciting as writing a symphony – a delicate interplay of notes, movements, and rhythms that shape your professional narrative. What do you want the symphony to sound like, to convey, and what would you like the order of notes to be?

 

 

As Zig Ziglar wisely observed, “A goal properly set is halfway reached”. Each career goal is a note in the symphony of your life. Just as a composer carefully selects notes, choose goals that contribute meaningfully to your career narrative, and take the lead. There may have been dissonance, and movements that are slow and sad, however ultimately, we are the maestros able to compose the next part in contrast, one note at a time.

 

In addition to making SMART goals, the experts at verywellmind recommend asking yourself how motivated you are, reflecting on why your goals are important to you, setting a positive tone, and focusing on the process, not the outcome.

Without clear goals and intention, the possibilities are vast – it can feel as though we are sitting with our hands in front of 88 piano keys, with any one or more of them as a viable option. By narrowing down what notes you want to play, and holding the intention of enjoying the time spent composing, our energy becomes better directed, and our time well-spent.

Confidence Building for a Flourishing Performance

The first time we do something, it’s very rarely perfect or great. This is why we practice, and why we strive for our 10,000 hours to master our skills and build our muscle memory. We learn different permutations, troubleshooting, and problem-solving. Whether we are playing an instrument, working with technology, or just our bodies, the repetition of doing something well is the same.

Brian Tracy encourages consistent practice, noting that “The key to success is action.” Building confidence can be paradoxical – it takes confidence to start something new, to do something for the first time, or to try things outside of our comfort zone. By taking the leap, we build more confidence in ourselves and our abilities. By incorporating practice and repetition as we would if we were learning a new instrument, we get better, we grow more confident in ourselves, and we become less fearful of the unknown.

Buddhist Monk and mindfulness extraordinaire Thich Nhat Hanh put it best when he said: “Fearlessness is not only possible, it is the ultimate joy. When you touch non-fear, you are free”.

As we step into the new year, remember that self-care, career goal-setting, and confidence-building are the notes that form the symphony of your success. Tune up your mind, body, and spirit like you would your equipment, decide what your masterpiece will be in 2024, and work on composing it day by day.

 

How I Record at Home 

Recording commercial music in a bedroom, a basement, or even a garage instead of a professional studio seems to be the norm these days, especially after the pandemic forced people to stay away from public spaces for so long. Even before that time though, many self-taught producers have put together home studios as part of the learning process and have released great records from these sacred spaces. My favorite example of an album recorded mostly at home is WHEN WE ALL FALL ASLEEP, WHERE DO WE GO? by Billie Eilish, which was released in 2019 and received several Grammy awards. Since beginning my journey as an independent artist, I’ve resorted to home recording for its convenience. I have a low budget, work remotely with other producers, and am in a smaller town with fewer studios available. There’s certainly no right way to have a home set up, so long as you can capture the desired sound. Below are some details of my home recording process to inspire you to set up your own budget-friendly space.

I adapted my main studio space from my bedroom, utilizing a large office desk for listening and recording and my dresser drawers for storing gear. Keeping some room acoustic principles in mind is important, but I believe it’s not a dealbreaker if you can’t find the perfect spot in your allocated space. We can make do with what we’ve got and adjust accordingly. My room isn’t a perfect square which is good for minimizing room nodes. I’ve set my desk up along the longest wall with windows behind it. The windows are covered by thin shutters which I can use as diffusers, and if I’m looking for more isolation, I can easily drape blankets over them. I think it’s up to the producer how much acoustic treatment is needed. Being the cheapy cheapscape I am, I just keep all my blankets around for when I need them and clean up additional room noise using iZotope RX9 as part of my editing process.

At my desk, I primarily record vocals and occasionally acoustic guitar. My guitar has a DI option available, so I typically record that with a microphone pointing to the body of the guitar at some distance to capture different textures. For quick vocal layering, I use a portable vocal shield over my microphone and punch record while sitting at my desk. When recording lead vocals, however, I set up a makeshift booth in my closet for more precision. I’m going for a dryer sound, so I still use the vocal shield in the closet. For extra precaution, I set up my blankets on the floor and used the hangers in my closet to drape them along the walls. It seems tedious, but I usually spend the whole day in my “booth” working through multiple sessions so I can spend the rest of my time editing in my main space. It also guarantees I won’t capture my dog’s snores in my room…

I keep the gear I use simple and consistent because it’s more efficient for me to keep equipment and levels set up to my preference. It also makes it easier to troubleshoot any issues because I’m so familiar with my toolbox. For my microphone, I use an Audio Technica 4050 large diaphragm condenser microphone for vocals and acoustic guitar. I’ve found it to be a budget-friendly option for large diaphragm condensers that still capture higher frequencies accurately. I was kindly gifted my audio interface, the Universal Audio Apollo Twin Duo, which is a few years old now and works for my ProTools and Ableton sessions. It’s a great option for anyone recording at home who only needs a few inputs, but there are other options like a Focusrite Scarlett interface that are less expensive and will work just fine. The magic in a recording will most likely come from you and not the gear you use.

For loudspeakers, I’ve had the Kali Audio LP-6 monitors for a few years now, and they are an awesome budget-friendly choice for a new home studio. I have them set up on my desk with foam barriers underneath, and I measure my listening position on a weekly basis (mostly because I have a very curious studio cat). The most important aspect of having a good home listening environment for me is having references and knowing how my space sounds. I keep a Spotify playlist of mixes I’m familiar with, and I check mixes on my headphones, speakers, iPhone, AirPods, and especially my car where I spend most of my time listening to music. I also check my mixes with other producers and friends and family so I don’t get stuck in my mind and my room.

The final touch to any home studio is to invite your aesthetic and energy into it. I love having candles, crystals, plants, and my pets in my room to raise the vibrations. I’m integrated entirely into the recording process because I have this small but sacred space that is uniquely mine. Traditional studios are still incredible places to create and record, but for now, I’ve found a method that works great with my lifestyle as an independent artist with engineering capabilities. I hope this inspires you to put together your home studio, big or small.

Seizing the Opportunity By Becoming A Constant Learner

 

My first show as a touring engineer, I was thrown into an audience of 15,000+ people; vastly different from the whatever-cap rooms of lower Broadway and other small Nashville venues, churches, and rehearsals I had come up in. I had never touched a DiGiCo outside of the one time at the Clair shop, thanks to some dear friends of mine. I had also never mixed on a large format line array.

Amid the chaos of being in an intimidating environment, I had to choose to lean into the discomfort of these new challenges. It’s daunting, but it may be the only way to effectively achieve success in this career. When the opportunity presents itself, have some grace for yourself and others, but focus on being a constant student. Nothing I mention here is rocket science, and everyone will develop their own variation – mostly this is a reflection on some of the foundations that have helped me feel grounded, stay inspired, and most importantly have fun at the beginning of my career.

The night before that first gigantic show, I stayed up studying console manuals and whatever articles on gear I could find and listened to every single song of the artist I was being hired to mix. I learned the arrangement and intention of the setlist, simultaneously referencing the multitrack I was provided to learn how the band and artist had developed the thrill of the live show. Weekend warrior-style touring allowed me to diligently study board tapes upon returning home and it equally provided time to intently review and research the notes I had gathered from the weekend.

Developing a routine came down to a few key actions. As I mentioned previously, I committed to a physical notebook. For me, every mistake and any thoughts from the day made it onto these pages, as did more technical questions regarding my mix or gear. I was also able to gather information and opinions from peers and the headliner crews, who took the time to share their mixing or system engineering techniques. Tour managers and production managers also encouraged dialogue between myself and members of the crew/band. These conversations all turned into actionable data to later provide an educational framework.

Reading was also an important part of this journey. Before touring, I consumed articles and videos regarding studio and live mixing, and Bob McCarthy’s System Design and Optimization book was visited frequently, as well as various other audio fundamental books and manufacturer’s websites. Today there are so many resources for discovering new technical blogs, videos, and plenty of resources have emerged even in the last two years to support this kind of study. You could probably ask your nearest friendly audio nerd to share their favorite with you.

Today my structure is more detailed and systematic than it initially was on that first show, although much of the routine looks the same. It has been important to take risks and push technical and creative boundaries. I am reiterating classic advice, but I challenged myself by making mistakes and asking questions (yes, even those trivial, “wrong” ones). Reading and writing have been huge for my comprehension, and I’m sure many others can emphasize this.

Being studious in these ways helps me to push my limits. I eventually leaped outside of country music to pursue another genre, for the sake of curiosity and an eagerness to learn. The fun part of our industry is that these shows can always be pushed farther; the creative and technical journey certainly never ends, and what I shared here is a small part of what has helped me achieve everything so far. I encourage you to take a moment to discover what works for you, and enjoy the process as you do!

Live Sound Engineer Sana Romanos

 

Sana grew up in Lebanon, Beirut, a region that is hostile to women and their advancement, yet Sana prevailed as a native Arab woman, running mixing consoles and leading teams. Something that had never been seen before. Sana says  “I come from a third-world country that most people have never heard of unless it made the news for wars and bombings but I am now working for one of the top international companies in our industry. All of this to say – there was a lot of betting against me going into the live sound field, but none of that mattered in the long run- so the lesson to learn: aim, focus, work and you will find a place for yourself in this industry.”Sana currently works as a specialist for Meyer Sound and is a freelance live sound engineer.

Early Life

When did you discover audio as a career path?

My parents took me to my first large-scale concert when I was 15 here in Beirut. I was fascinated that sound can be “spread” into such a big space, beyond just headphones or car radio systems. During that same concert, I saw a person behind a big board full of knobs and thought well this must be a cool job to have! That concert I believe was the trigger of my interest in audio and in a career in this field.

Did music and audio interest you while you were growing up?

I always loved listening to music and had a very varied taste while growing up but I never was able to learn to play any instruments. I was more into the sciences – math and physics. – and I entered this field not from the musician’s side like most but more from the scientific side.

Educational Background

Did you attend a University/College/Trade School?

Yes, I graduated with a Bachelor of Science in Physics from the American University of Beirut (2012) and a Master of Science in Audio Engineering from Université Blaise-Pascal in France (2014)

 

Career Start

How did you get your start? 

I did an internship in the summer of my first year of master’s back home in Beirut in one of the largest rental companies there. I then went back to France finished my masters and then returned home to Beirut to be hired by that same rental company. I worked there for the next 3 years (2014- 2017)

How did your early internships or jobs help build a foundation for where you are now? 

That internship led to my first job offer. I consider the 3 years spent at that rental company as the years that really formed and shaped my career. I was doing all sorts of work with them from managing teams to running set-ups and beginning to mix at large-scale events and festivals in the region.

What did you learn interning or on your early gigs? 

Speed in troubleshooting and working under pressure. Mainly the internship and then first job exposed me to a variety of sub-fields so that later on I was able to choose and be more selective in the jobs that I wanted to take on as a freelancer.

Did you have a mentor or someone that really helped you?  

A few worth mentioning along the way. The owner of the rental company I worked for, Fida Zalloum, was the one who gave me my first shot at mixing and managing projects. Then along the way very few local engineers were helpful except for one, Wissam Jarrah, who I still consider as my mentor and who I go back to for questions and support when needed. Then after I joined Meyer Sound I can honestly say that the entire technical team at Meyer has been beyond supportive and helpful, it has been great being part of this team.

Career Now

What is a typical day like?

I am mostly traveling for my work with Meyer Sound – which I love because not a week is like the other. If I am not on the road then I am working remotely from my apartment in Beirut doing system design, technical support, and education work for the company. I am also still taking on selective projects as a MON or FOH engineer and technical concert/festival management locally.

How do you stay organized and focused?

I am not great at working ahead of time I am more of a work-under-pressure type of person but what helps me stay on time is being organized and sorted in my to-do list and priorities.

What do you enjoy the most about your job?

That there is no overwhelming routine. It is always varied- always on the move in different settings especially when traveling and being in different countries, witnessing and working with different cultures and people.

What do you like least?

Sometimes the extensive traveling takes a toll on me physically but I am learning to take breaks when that happens – still a work in progress!

What is your favorite day off activity? 

Relaxing, reading books, catching up with my loved ones.

What are your long-term goals?

To keep doing what I love and keep learning and exploring new things in this field,

What if any obstacles or barriers have you faced?

The obvious thing about being a woman in this male-dominated field especially in the Middle-East where I come from.

How have you dealt with them?

I just focused on what I wanted – it was clear to me from the beginning that this is what I wanted to be this is what I wanted to work in – and that is the only thing that at the core mattered as long as I was convicted and motivated all the obstacles were obsolete.

Advice you have for other women and young women who wish to enter the field?

Be sure this is what you want because it is not easy – but if it is truly what you want then the difficulties won’t matter in the big picture.

Must have skills?

Emotional intelligence – especially when doing monitors. It is important to know how to read people and how to react and support them in the high-pressure environment that is the stage and performance time.

 

Thank You R

As almost everyone in this industry knows, and as I have said multiple times, this work is a thankless job. You do ridiculous hours, sometimes no guarantee of pay because companies are trying to take advantage of everything they can including free labour, hardly any time to rest/prep/have personal time, and the list goes on. But occasionally, you get something that makes it worth it. Occasionally you get a reaction from a young audience member and you know that is the moment they fall in love with the arts. Or a chance encounter with someone you have idolised. Or just after a really long strenuous and stressful week, you get the rare occurrence of a thank you.

A recent day while on tour, there was a particularly bad day. It had been a rough few days leading up to this day for various reasons. Mostly admin paperwork and things that were generally out of my control and out of my pay grade. But of course, these things were still factors in making a show happen so as the day approached for the show, and things still weren’t complete, the stress levels rose and a question began to be prevalent on everyone’s mind. Can we even put the show on without this paperwork done? For those who don’t understand why I was stressing about something that was out of my control, it’s simply because I was worried for two main reasons. The first being that the blame would be put on us technicians for the show not being able to be put on (even though the admin paperwork needed was not our responsibility). The second being that at the time it was unclear to me if a show was cancelled whether or not we would still be paid. So, hopefully, this lets you see why I was a bit stressed. Us techies were not the only ones stressed about this either. The performers were dying to know whether they were going to get to perform or not, and if not would it mean we would premiere the show later or would they also not get paid for months of hard work? Obviously, on the day the performance was supposed to be opening, tensions were more than a little high.

 

 

We get into the venue and it takes us a while to get the rig working. Once that was finally done, the lighting plan was still not given to us so we had very little information to go off of but we tried to make it work. The paperwork still hasn’t been finished and signed off on. We have less than 8 hours before the curtain goes up by the time we have finished with the lighting. We skip ahead to rehearsals where the performers are practically ignoring us techies and we’re trying not to yell at them to pay attention to where their damn spots are marked. The sound keeps cutting in and out during rehearsals, so we do a hard reset of the system. That seems to fix the problem and we have less than 6 hours before the curtain goes up. After rehearsals, we’re frantically trying to see what anyone can do about the paperwork and the legalities of what might happen if it doesn’t get finished in time. The head honcho finally comes up to the Technical Director, less than 3 hours before the curtain goes up, and he gives us the news that would determine the rest of our weekend, potentially the rest of the tour. The paperwork has just been signed off and given approval. There’s almost a collective breath of relief. Now we just face one other problem… The performers don’t feel ready for the show because they have been practising for other shows for the tour in case the paperwork didn’t pan out. So now we’ve finally been given the green light, with an unprepared cast.

 

 

Amazingly, they pull it together and make the show happen anyway. As the saying always says “The show must go on.” It was after the show and once the audience left that one performer, in particular, made a point to come up to the tech booth as we were finishing shutting everything down and prepping for the show the next day. This performer, I’ll call him R, is the senior performer on tour. He’s been with the company for a while and is the one who tries to get the other performers comfortable with us techies. What he said to us that day I will never forget. He said,

“I know today was rough. Rougher than most of us would have liked it to be. I know a lot of the others didn’t notice how stressed you guys were, but I did, and some of the others who have been with us a while noticed as I’m sure you noticed we’ve been stressed too and some of them took it out on you guys which wasn’t cool. So I’m sorry for them. I always wanted to say thank you because you guys did amazing with all that was going on.”

We techies just kind of looked at each other. R was always nice but this was something entirely unexpected. We congratulated him on making the show happen and for a great performance. The relief came over his face as he was clearly happy to hear that the audience couldn’t see the nerves bundling underneath. We as technicians often forget the performers are just as stressed about a show as we are. Just like performers often don’t understand why we’re stressed about a show. It was nearly an industry miracle getting an apology as well as a thank you. So I just wanted to remind everyone that it does happen, even if as rarely as spotting a unicorn.

 

Similarities Between Different Audio Disciplines Part 2


Part one covered the differences and similarities between dialogue editing and podcast mixing and between sound reinforcement for musical theater and themed entertainment. Here we will be comparing two other surprisingly related audio disciplines: game audio and sound design for themed entertainment.

Collaboration

Every medium benefits from collaboration. Video games and themed entertainment can’t be made without it! Collaboration manifests in many ways throughout the design process, so I’ll focus on communicating with the art and programming departments. Collaboration between those departments with audio designers has quite a few similarities when we compare game audio processes with themed entertainment workflows.
Decisions the art department makes affect the sound design. In game audio, it is very hard to put sound effects to an animation that does not exist yet, or even create ambience and music when you do not know what the world looks like. It is wise for sound designers to check in early in the process. Storyboards and renderings can tell a lot about the world of a game before the game itself is even built. Incomplete or temporary animations are often more than enough to get started on sounds for a character. The sound designer combines these resources with clarifying questions, such as: What is this character wearing? Are the walls in this room wood or stone?, et cetera.
Reaching out to the art department early on informs the sound design for themed entertainment attractions as well. Working off of a script and renderings is a great start, just like with game audio. Set designers for live events will also provide draftings of the scenery, such as ground plans and elevations. This paperwork informs speaker placement, acoustics, backstage tech rooms, and audience pathways. It is wise to have conversations with the art department early on about where you need to put speakers. Directors and set designers will typically want audio equipment to be hidden, and it is the sound designer’s job to make sure that there is a speaker for every special effect and that there are no dead zones. Showing your system to the rest of the team post-installation will not only frustrate other departments but also, your technicians who ran all the cable and hung all the speakers who will have to redo the work. And, you may end up not having the best speaker placement. Communicating from the start will empower you to advocate for the ideal placement of equipment, and ideate with the set designer on ways of hiding equipment.

Then there’s programmers. Programmers implement sound effects and music, integrate all the art and lighting assets and video game programmers also code game mechanics. Establishing an ongoing process ensures that sounds are being played when and where you want them to, and the programming team might even have some cool ideas! In both mediums, the most obvious way to relay necessary information is by keeping an asset list. The asset list should say what the sound is, where and when it plays, how it is triggered, whether it loops, the file name, the file length, the sample rate, the number of channels, and any short creative notes. It is also wise to meet with the programmers early and often, so they can flag any limitations on their end. They are implementing your work, so a positive relationship is a must.
This section talked about collaboration between departments, and these examples are just the most common and the most similar between video games and live attractions. More about programming audio later.

Non-Linear Processes

When I say that the process is non-linear for both disciplines, I do not just mean that the sound design is reiterated until the desired outcome is achieved. Both types of experiences have to be designed based on conditions, not a linear timeline.
In video games, sound (or a change in sound) is triggered such as when the player enters a new room, area, or level; when they encounter/attack/kill an enemy; when the status of their health changes; when a button is pressed; and many more. In themed entertainment, sound is heard or changes when the audience enters a new room, when an actor decides to jump at them (hitting a button to activate a startling sound); when the player interacts with an object in the world; and much more.
Notice how all of these things may occur at a moment in time, but they are triggered by conditions determined by choice and interaction, or by other conditions that have previously been met. Before the product is launched, sound designers need to be able to work on any part of the project at a given time or make adjustments to one part without affecting the rest of the experience. In addition to having a cohesive design in mind, designers in both sectors need to plan their sounds and programming so change can be implemented without a terrible domino effect on other parts of the experience.

Spatialization and Acoustics

In games and themed entertainment, the goal is to immerse the audience in a realistic, three-dimensional space. For this reason, both video games and live experiences involve realistic localization of sound. Google Dictionary defines localization as, “the process of making something local in character or restricting it to a particular place.” Music, user interface sounds, and ambiences are often stereo. However, all other sounds assigned to an object or character, and thus are usually mono.  In real life, sound comes from specific sources in a physical space, and games and attractions emulate that through object-based immersive audio. Sound sources are attached to objects in the game engine. Sound designers in themed entertainment use precise speaker placement and acoustics to trick the audience into hearing a sound from a particular source.
Both mediums require knowledge of and a good ear for acoustics. In game audio, sound designers program virtual room acoustics as a part of creating realistic environments. They have to understand how the sound of voices and objects are affected by the room they are in and the distance from the player. Themed entertainment deals with real-life acoustics, which uses the same principles to achieve immersion. Knowing how sound will bounce off of or get absorbed by objects will inform speaker placement, how the audience perceives the sound, and how the sound designer can work with the set designer to hide the speakers.

Both mediums implement audio via specific sound sources and 3D audio environments, and audio designers have to understand acoustics to create realistic immersion.

Audio Implementation for Adaptive Audio

Earlier we talked about condition-based sound design, where sound is triggered when conditions are met. Possible conditions include entering a new room, encountering an enemy, or pressing a button. The actual term for this is “adaptive audio.” Games and attractions may have linear elements, but both use adaptive audio principles. So how do those sounds get from your DAW to the game engine (video games) or sent through speakers (themed entertainment)? There is another step between those, which is implementation.
Games use something called middleware. Sound files are brought into the middleware software where they then get mixed and programmed. Sound designers can even connect to a build of the game and rehearse their mixes. Common middleware programs are Wwise, FMOD, and Unreal Engine’s Blueprints. Some game studios have their own proprietary middleware. Developers will then integrate metadata from the middleware into the game. On a very small team, the sound designer will also program in the game engine. On larger teams, there is a separate technical sound designer role that will handle programming. No matter the team size, game audio designers implement audio via middleware.
Themed entertainment attractions, on the other hand, use something called show control software. Show control software mixes and routes audio signal and patches inputs and outputs (alongside using other DSP). Show control software is also where triggers for all the technical elements of the experience are programmed. Types of triggers can include but are not limited to a “go” button (at the most basic, the spacebar of a computer), a contact closure, OSC commands, or MIDI commands. Sound, lights, automation, and video are all things that are possible to trigger in show control software. Think of it as a combination of an audio middleware and a game engine. Examples of show control software are QLab, QSys, and WinScript. On a very small team, the sound designer will create content as well as programming audio and all the show control for the experience. As teams get larger, there are more roles. Sound content may be a separate role from the programmer, and there may even be a programmer, a sound designer, a mixer, and someone dedicated to installing and troubleshooting IP networks.
Both video games and themed entertainment require some knowledge of audio implementation. Even if the sound designer is focused solely on content, they need to have an idea of how audio gets into the experience so they can communicate effectively with the programmer and build content appropriate for the sound system.

Agility

As mentioned in part one, many audio disciplines have more in common than most audio professionals realize. The past few years have shown us that being agile can sustain us in times of unpredictable circumstances such as labor strikes, economic uncertainty, and pandemics. Opening up our minds to applications of similar skills across mediums can also open up new job possibilities.

 

Aline Bruijns, M.P.S.E 

 

Aline Bruijns, M.P.S.E, works in Audio Post Production, specializing in sound effects and foley editing, and as a sound designer and re-recording mixer.  Aline has been working in audio since 2007 and owns her own company called AudioRally Sounddesign in the Netherlands.

Early Life

When did you discover audio as a career path?

I knew very early on, at age 16 that I wanted to do something in audio but my interest was first in music. I was in a band and was asked to help out other bands which I really enjoyed so I first thought I wanted to become a music producer. At the time there weren’t really studies (that I found) that would be suitable for helping me in that direction so I went to the Conservatory Enschede studying jazz vocals instead to really learn musical language and to be able to collaborate with many musicians. During that study, I bought a Pro Tools license and a computer and started learning Pro Tools to do some recordings in my bedroom. I enjoyed that very much so I wanted to pursue a studio career, so I continued studying at the HKU (High School of the Arts, Utrecht) in the direction of music & technology. However, due to subsidies from the government at that time, I couldn’t pursue my main study in music and I was only able to apply a study in the sound design direction with music on the side. That got me introduced to sound design and I was hooked!!!

How did you get interested in audio? 

At my house growing up there was always music. My parents are both music lovers and photographers and have their own company (still!) in photography and video. So I grew up with technique available and music all around.

Educational Background

Did you attend a University/College/Trade School? 

I went to 2 colleges, The Conservatory Enschede for Jazz Vocals and the Music and Technology  Department of the School of the Arts Utrecht (HKU) in the direction of sound design  Graduating with a Bachelor’s in Jazz Vocals (got a 9, scale goes to 10) and a Master degree in Sound Design for the HKU.

Musical Background

My mother is an excellent accordionist and my father is a big music lover of all sorts of genres  (jazz, rock, folk, classical, etc.) My brother played bass in a rock band and after having piano, saxophone, and guitar lessons I bought an electric guitar and started a rock band where I sang and played guitar.

Career Start

How did you get your start? 

I was lucky to do 2 internships during my 3rd year at the HKU which gave me a good sight of the actual workfield in the Netherlands. After graduating from HKU I founded AudioRally  (together with a befriended composer friend from the HKU) and we were able to work together with many people we met during our time at the HKU.

How did your early internships or jobs help build a foundation for where you are now? 

It introduced the career side of sound design. Learning how to deal with clients (even just watching other people have conversations about a project), learning how to deal with time and schedules, and also being able to use larger mixing stages for re-recording mixing. Learning why certain choices are made and why some designs work and some don’t.

What did you learn interning or on your early gigs? 

That you have to work very hard and if you make mistakes you fix them. And I also learned to stay myself in character but work hard and be punctual and precise. And also how much time do jobs need? I struggled with it in the beginning because I learned how to be creative but the business side of it all was still something I found tough.

Did you have a mentor or someone that really helped you? 

My mentor was my teacher Bart Jilesen on the HKU. Also, the people from the audio post-production company Metasound (now Cinemeta) were and still are lovely and let me use a lot of their facilities to help me with projects.

Career Now

What is a typical day like? 

I start up with coffee (def need coffee!!!) and then walk up my stairs to my studio after my kids are off to school and the dog has been walked. My studio is in my house which I love especially with my kids. Then I will start up whatever project I’m working on which divers from an audio tour for the Van Gogh museum, to foley editing of sound effects for a TV series or feature film, or sound design for a project that is about project mapping in a huge venue.

Also If I’m not on a paid job I’m trying to learn new stuff, record sounds or I’m busy working on a podcast about sound in the Netherlands called “Klankmakers” (Soundmakers) which I do together with befriended sound designer Lennart Kleinen. Or I’m doing stuff for the VCA, which is the Dutch Film & TV Audio Society where I’m on the board, or the SoundGirls Netherlands Chapter which I co-run.

How do you stay organized and focused? 

I make sure that I have a clear overview of what I need to do per day in terms of minutes of work for a project. Sometimes that’s easy due to knowing the length of a project (TV series or feature film) and sometimes that can be a hassle especially when there are a lot of feedback rounds and adjustments needed due to the creation of sound and images. But I try and keep an overview in my Pro Tools project or my agenda to make sure that I will make the deadline. I work best when I have a certain deadline in mind to keep me going and keep me focussed, but when you see my studio it can be a chaotic mess haha, but I like to call it that I have ideas lying around.

What do you enjoy the most about your job? 

The diversity. Because I work in so many different areas, it’s great because I have to use different tools and different approaches and get to work with different people. I like that every project needs its own soundtrack, and its own audible story, so it never gets dull for me.

What do you like least? 

Administration, people who aren’t team players and equipment not operating and taking so much time to try to fix…

What is your favorite day off activity? 

I walk my dog, do stuff with my kids & husband, get inspired by other arts, and go to concerts or a movie theater. I hope to be able to make music again in the future but due to lack of time, that’s not possible at the moment.

What are your long-term goals?

I hope I’m able to keep doing this work, be creative, and work with other talented people to create something that brings joy or can educate people.

Building a studio next to my house in the future is also on my wish list. A place where I can design, record, and mix. And where I can work with whatever is going on in the neighborhood would be such a dream.

In terms of projects, I hope I can continue working on project mapping projects or do sound design for amusement parks. It is such a great medium and has so much potential to create immersive sound design. I did the sound design for an immersive museum called “Quake” in Lisbon, Portugal which is the Lisbon Earthquake Museum. That was a very challenging project but also great to work on! So I hope to be able to do more of these kinds of projects in the future.

A unique immersive journey through the history of Lisbon

I think as long as I’m able to elevate the story with my sound design or sound effects/foley editing I’m as happy as can be in whatever medium the story is being told in.

What if any obstacles or barriers have you faced? 

Since there were almost no women in audio post-production when I started out in the  Netherlands (I was the first woman in both intern locations) I heard so many times “Oh wow a woman, I have never worked with a woman” (luckily mostly happily surprised) but that was weird at first because I never had the idea that being a woman in the industry would be such a big deal to some. I was always supported by my parents and it never felt to me that I was chasing a career that would be weird to some. Nowadays there are more women around so it’s not that big a deal anymore and is starting to become normal. But that made me work harder because you also know that mistakes will be less forgiving and you won’t be forgotten for that.

How have you dealt with them? 

In terms of other people connecting with me or reactions to me being a woman in this industry:  Be professional, be kind but also don’t let someone walk over you (don’t lower yourself in case someone is rude), be a role model for others.

I never had a woman role model in the Netherlands and was so very grateful to find out about  SoundGirls and to meet other women in this great industry. As soon as I found out about the existence I started the Dutch Chapter of SoundGirls and now we have a great network of women,  trans people, and non-binary people working in Dutch music, audio, and post-production.  I’m also on the board of the Dutch Film & TV Audio Society (VCA) representing women in audio and making sure we are heard and trying to be a role model there.

Advice you have for other women who wish to enter the field? 

Reach out to others (sign up to sound or other associations), learn stuff, know your strengths and weaknesses, always set your own boundaries and stay true to them, and keep yourself healthy:  mentally and physically. In this industry, it is so easy to be worn down, so we need to take care of ourselves while kicking ass.

And listen to the world around you. The more you use your ears the more you can get inspired.

Try to sit in a premix or ask for evaluations if you work for others so you learn how your work is helpful for others or if you need to change stuff when you work on a new project.

Must have skills? 

People skills, your network is everything.  If you’re a nice person to work with and work precisely and deliver, are good at collaborating with all sorts of departments is so important. Have a mutual respect and understanding of each other’s craft and try to make the best soundtrack possible with given circumstances. And know your strengths and weaknesses. Don’t be afraid to try out stuff, but don’t let it become your downfall on a project. And if something is not your thing don’t be afraid to say “no thank you” (and I know I’ve been there that you say yes to everything on your path because you don’t want to lose a client and try to get a foot between the door, but sometimes it’s better for yourself to say no to keep yourself sane. And people will respect you for that).

Favorite gear? 

I don’t really have favorite gear, but the ones I do want to mention:

My sound devices mix pre 6-II and my mics (LOM’s, Schoeps, Røde) so I can go out and record  sounds

My 5.1 PSI speakers, I love those speakers playing with sound in surround and hopefully will  upgrade to a Dolby Atmos in the somewhat near future.

And in terms of software, I try to keep challenging myself.  But I also try not to buy new tools all the time. I already need more time during the day to get to know the ones I have better. But I try to stay up to date with what’s happening in the industry although that’s challenging with being the sole person at my company.

If anyone wants to come on over to the Netherlands please reach out. Would love to meet you all!

Accepting Applications for SoundGirls Bloggers 2024

 

Blog for SoundGirls

Are you passionate about the industry, do you want to share your experience and knowledge with the SoundGirls Community?  Then you may want to become a blogger for SoundGirls in 2024.  Our bloggers volunteer for a year of blogging  and choose how often to submit blogs (once a month, every two months, or four blogs for the 2024 year)

If you are interested, please apply here


Things we are looking for in our bloggers

Although we are mainly looking for people who can write well, are organized, and are passionate.  All areas of audio & music are welcome to apply. We look forward to welcoming you to our community.

Industry Knowledge

Not only is understanding the industry from a concept/fundamental standpoint important but having real-life experiences is essential for any great blogger.  Having real-life experiences allows you to share those experiences, learn from those experiences, build relationships, and learn things that are not taught by reading a book.

Passionate

Great bloggers must be passionate about what they are writing about.  We believe if you are writing about things you are not interested or knowledgeable in, it will show in your writing and to your readers.  People who are passionate about a topic or industry find it much easier to write about things that others with similar interests would enjoy.  Long-term, you have to LOVE what you do.

Writing Background/Experience

Of course, if you have a writing background or you have acquired good writing skills through years of experience, it will help keep your blogs engaging and more enjoyable.  Using proper grammar, descriptive verbiage, and compelling headlines can keep readers engaged in your content longer.  We think overall if you are naturally a good writer, it will allow you to create high-quality content much easier and more efficiently.

Organized

A great blogger should be very well organized.  It will be important to plan and manage your writing schedules.  Like running your own business or planning your week for your full-time job, blogging should be no different.  Brainstorming blog ideas and creating a writing schedule all need to be organized to maximize your work schedule.

If you fly by the seat of your pants (as many people do) and are disorganized, it will most likely lead to inefficiencies in your blogging.  You can also find yourself so consumed with daily tasks, that your content quality suffers because you are just trying to rush through the writing process to get something out.

Strong Work Ethic

Having a strong work ethic turns good bloggers into great bloggers.  Someone who is able to stick to a schedule, exceed personal goals and expectations, and push themselves, will stand out from the crowd.  Many bloggers are writing for their blog so it is not exactly a situation where they are getting paid for each post they write.  So it takes a person with a strong work ethic to see the long-term benefits and keep pushing themselves to consistently produce great content.

Network/Industry Reach

A blogger that has a large network and is known in the industry will make it much easier to promote their content.  As we all know, even if you write great content, you still need to promote it.  If you have built personal relationships with industry veterans, it can help earn credibility personally and for your blog.  If you can shoot a few messages and e-mails to key people in the industry who you know will promote your content to their networks, that can be extremely powerful.  Essentially you are leveraging your network and industry reach to promote content, gain feedback, and even help contribute to your blog.

SEO Knowledge

Having basic SEO knowledge is a plus for any blogger.  Bloggers who understand the benefits of good keyword research, how to promote content, and maximizing the potential of each post, will gain a larger readership in a shorter amount of time.

Goes Against the Grain

To be a great blogger, you need to sometimes go against what everyone else is doing and do something that is away from “the norm”.  Coming up with unique ways to stand out from the crowd is a way that great bloggers get found.  It could be a post, design-related, new way of promotion, unique content delivery, or something that has never been done before in the industry.

Social Media

Generally, bloggers spend a good amount of time on social networks like Twitter, Facebook, and Linkedin.  Being active on various social networks and engaging with people regularly will help bloggers get noticed.  If you are consistently promoting other users’ content, those users will begin to notice and return the favor.  If you read other industry blogs and leave thoughtful comments or even personally contact the blog owner, this is all-important for building your network and getting noticed.

A plus for a great blogger would be being a power user on social bookmarking sites like Digg, StumbleUpon, and Reddit.  If you can promote content and others in the community, notice and promote it as well.

Enjoys Sharing and Helping

Great bloggers genuinely enjoy helping others.  Many bloggers blog because they want to showcase their knowledge in the industry.  Of course, that is part of why people blog, but it should not be the only reason.  Gaining satisfaction from helping others in your industry is a trait that all great bloggers have.  Taking the time to personally reach out to someone ask a question or thanking someone who leaves an intelligent comment on your blog is going above and beyond.  It shows that you do care about what others are saying.

Producer Spotlight: A Conversation with Brandi Carlile & Emily Lazar

Artist, Producer & We Are Moving The Needle soundboard member Brandi Carlile sits down with founder and Mastering Engineer Emily Lazar for an in-depth conversation on her work as a producer.

Not only has Brandi Carlile been a driving force behind her own albums, but she’s also lent her production chops to albums for some very special artists. Her production credits include: Joni Mitchell’s Live At Newport, Tanya Tucker’s Sweet Western Sound, Brandy Clark’s self titled album, Lucius’ Second Nature, The Secret Sisters’ Saturn Return, as well as  newcomer, Tish Melton’s “Michelle.” This year, Brandi also self-produced covers of “Home” for the final season of the beloved “Ted Lasso” series and “Closer To Fine” for the sensational blockbuster smash “Barbie The Album”

Get inspired by an invigorating conversation between two needle movers and advocates for underrepresented voices in music!

Music in this video:

Song – You and Me on the Rock

Artist – Brandi Carlile (feat. Lucius)

Special thanks to Brandi Carlile & her incredible team!

Shoutout to Change The Conversation, Equalize Her, She Is The Music, SoundGirls, Women’s Audio Mission and Women in Music for working towards a better future for underrepresented voices in music.

About us:

We Are Moving The Needle is radically reshaping the future of the recording industry. Founded in 2021 by GRAMMY-winning and 8x nominated mastering engineer, Emily Lazar, WAMTN empowers women, non-binary, and trans music creators to succeed at the highest levels.

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