Empowering the Next Generation of Women in Audio

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Tina Morris – Studio Manager for The Village

 

Tina Morris has been working at The Village for the last 17 years, as the studio manager for the last 15 years, and has been working in audio for over 27 years. Tina shares with us her love of audio, her start in audio, and her career now.

Early Life

When did you discover audio as a career path? 

Fell in love with an SSL 4000G (This is before I knew about Neve so don’t judge!) in Studio A at Berklee College of Music in 1993.

How did you get interested in audio? 

My father always was interested in Hi-Fi audio and taught me how to solder and fix his stereo gear and turn tables.  That with me taking music lessons was a perfect mix for me to discover I loved audio recording and tech once I got into college.

Did music and audio interest you while you were growing up?  

I started playing piano at two and added Violin to the mix in elementary school.  The moment Guns n Roses came out with Appetite for Destruction I traded my violin for a guitar.  Once that happened I got into playing in bands and dabbled with recording demos on a Tascam 4-track.

Educational Background

Did you attend a University/College/Trade School? 

Yes, I attended Berklee College of Music and studied Music Production and Engineering. Graduating with a Bachelor of Science

Career Start

How did you get your start? 

Started interning the summer between my sophomore and junior years of college.

How did your early internships or jobs help build a foundation for where you are now?  

School gave me the starting point.  Interning, and learning how professional studios did things, really helped.  Even the importance of making coffee right was a huge lesson!

What did you learn interning or on your early gigs?  

Witnessing and experiencing interpersonal relationships was I think, the most valuable thing.  You can’t get that in a situation with your peers.  Seeing how engineers and producers handled difficult situations and people was the most important thing to get an example of.

Did you have a mentor or someone that really helped you?  

I had some really great mentors.  Through college, I had Robin Coxe-Yeldham which was huge for me because she was a kick-ass engineer who already worked on some of my favorite artists in NYC before teaching, Jim Anderson who was the owner of the first studio I worked in named Sound Techniques, and Rob Jaczko who was another Berklee professor who really gave me the guts to come out to LA.

Career Now

What is a typical day like?  

No day is typical.  Every day presents original situations.  I usually come into the studio around 10 AM and it’s a myriad of answering emails, phone calls for bookings, scheduling appropriate staff for different levels of sessions on top of possibly helping out setting up, breaking down, moving, and fixing gear.

How do you stay organized and focused? 

I rely heavily on my to-do list on my Mac account and my emails.  I get pulled in different directions so trying to remember without those is impossible.  Luckily when I am in my office it’s a bit out of the way from the studios so I can usually put on some music or the news and focus.

What do you enjoy the most about your job?  

I love being involved with all the different projects that come in and getting to know all the people that make everything go.  When I was engineering it was one project at a time.  I might enjoy chaos…

What do you like least? 

This doesn’t happen very often but when people on my team forget that we all need to work together.  I have such a great team working with me but every once in a while someone doesn’t understand that it’s not about them but us making our client’s experiences the best it can be and can throw a wrench in the whole operation.

What is your favorite day off activity?  

Paddle Boarding!  Especially with Friends or Family.

What are your long-term goals?

Just enjoy life.  It’s too short.  And maybe start engineering more again since my kiddo doesn’t need all of my attention.  I love my job and my industry so my goals now are more directed at having fun.

What if any obstacles or barriers have you faced?  

Definitely a lot of being discouraged to do things “that boys only do”.  I wanted to be a fighter pilot and then an astronaut but unfortunately, I listened to people and did not go that route.  When I started playing guitar I got the same comments but fortunately did not listen!  Same with Engineering!

How have you dealt with them?  

I have just ignored anyone who has said I can’t do the things I want.  If people doubt me I have proved them wrong just by doing what I do.  I just make sure I know what I am doing (easier now that there is the internet) and do it to the best of my ability.

Advice you have for other women who wish to enter the field?  

Make sure you have your mind and your ears open.  Learn everything you can.  Learn all the skills you can because it will only help you in the long run.  When I was getting started I didn’t say no to anything professionally.  Post-production?  Sure.  Installing a sound system in a hotel bar? Yes.  Recapping a Neve?  Absolutely.  Nannying? I learned how to deal with clients’ temper tantrums and great negotiation skills!  And turns out my collection of skills makes me the professional I am today even if some things did not seem to align with my career goals at the time.

Must have skills?  

Patience and the ability to be flexible and think outside of the box so you can be creative in your problem-solving.  When things are high stakes like recording or live sound nothing is going to be traditional or cut and dry.  Things go wrong always.

Favorite gear?  

Anything vintage and analog!  If I had to choose a good ole LA-2A and Pultec EQP-1A!

SoundGirls L-Acoustics Grants Awarded

SoundGirls L-Acoustics Grants

Congratulations to the 2023 SoundGirls that have been awarded L-Acoucstic Grants. We wish you all the best and thank L-Acoustics for providing these grants.

System Technician Grant

Sage Tichenor


System Engineer Grant

Katlyn Manktelow


L-ISA Grant

Victoria Hofflin


System Expert Grant

Sonia Andrea del Carmen Gutiérrez TREJO

Awesome Audio Education Resources

 

Working in audio presents a marvelous opportunity to continuously learn, keeping up-to-date with new technologies, and expanding your knowledge on the multitude of topics that the field encompasses. Audio education can sometimes be expensive or difficult to access depending on where you live and your current life situation and circumstances. Happily, there are many amazing educational resources and opportunities available for free or at a lower cost than “traditional” studies. Here’s a selection of just some of the great resources available on the internet and beyond, that I have found to be invaluable:

Events

Conventions, workshops, and audio industry events, whether in-person or online, are terrific opportunities to learn about the latest audio developments and to meet and network with others in the industry. Some regular larger events worth mentioning are the Audio Engineering Society’s twice-yearly international conventions, specialized conferences, student events, Omni Sound Project’s Signal Gain, and Soundgirls’ Virtual Conference.

Online audio organizations and communities

Over the past years, a number of excellent online organizations focused on education, community, and peer support, have been founded. Many of these organize workshops, weekly or monthly challenges to encourage productivity, feedback sessions, job boards community forums, and much more. Some of my favourites include SoundGirls, Music Production for Women, Beat Collective, Omni Sound Project, and Soundlister / A Sound Effect. Check out this useful blog post by Meredith Hobbs Coons that goes into more detail about several women-led organizations.

Ear training

Training your ears to easily identify different frequencies or subtle changes in sound can be a lifelong pursuit! Websites and apps such as Quiztones, Train Your Ears and SoundGym make ear-training exercises and drills fun and gameified.

Shadowing opportunities

One very effective way to learn is to have a hands-on experience by shadowing someone working in the industry who would be willing to share their knowledge and act as a mentor for a few hours or days. SoundGirls lists shadowing opportunities on the website, or sometimes simply reaching out to someone you admire and asking if you could assist or observe them can result in a great learning opportunity!

Online courses

There are a myriad of online courses in all facets of audio engineering. Platforms such as Udemy and Coursera allow you to search for courses on all topics, while online courses by The Production Academy and Berklee are geared towards audio production and music. Immersive and Inclusive offers both in-person and online study options. Many courses are made by independent people working in the industry who are keen to share their knowledge. It can be wise to read the details of a course carefully and look at reviews of former students, to be sure which are worth your investment.

Videos, podcasts, magazines and websites

There is so much knowledge to be gained from the massive amount of online content that exists – most of it for free! Some of my favourite video resources include the YouTube channels LNA Does Audio Stuff, Pro Audio Files, Mastering the Mix, and Pensado’s Place. Some great podcasts include Tape Notes, Girls Twiddling Knobs, Six Figure Creative (formerly Six Figure Home Studio) and the Soundgirls Podcast. My regularly-visited magazines and websites include Sound on Sound, DPA’s Mic University, and iZotope’s articles and tutorials. Additionally, the Soundgirls website has an incredible list of content under the “Resources” menu.

Social Media Groups

Knowledge sharing, job posting, networking, collective problem solving, encouragement, and sound advice are just some of the helpful things that are shared in social media communities for sound professionals. Some of the most supportive groups that I have greatly appreciated being a member of are the Facebook groups Hey Audio Student, Soundgirls Private, Classical Music Location Recording, WWAS Social (Women Who Are Sound), and Podcast Editors Club. And there are many more supportive and inclusive groups out there, focusing on various niches of the audio field.

Working Through Pain

Once again, I would like to start this off with a disclaimer:

This is about what I do and what works for me. This will definitely not be the case for everyone, nor do I encourage people to work past what they are physically capable of. I will admit, I have done some sketchy things when it comes to working through pain levels. No one condoned this, I’m merely stubborn. Also, this article is not a justification merely an explanation. Now that I’ve stated all of that, let’s get to it.

Without trying to be too obvious, this industry is dangerous. Flight cases, metal truss, entire sets of furniture, band equipment, it doesn’t matter what you’re working with or on. You’re more than likely going to get hurt at some point. Ask any rigger on the fly rail what the worst injury they’ve gotten is and they will go into gruesome details and tell you horror stories. I wouldn’t recommend asking them if you’ve just eaten. What do we as technicians risk in comparison to that? Well… let me take a look at just the past 12 months.

We start off with a festival I was working at last year during the summer. I was resetting for a show in the morning when a ridiculously tall ladder wasn’t footed correctly and fell off the stage. I caught it one-handed (was wrapping cables at the time so my other hand was busy holding the massive coil) and dislocated my shoulder. Why did I catch it? Why not do the sensible thing and move out of the damn way? Those are both questions I have gotten asked many times and here’s the answer: As a team, we were told if anything in the venue breaks it would be coming out of our paychecks. The ladder could fall off the stage and break part of the venue and the seating as it wasn’t far from the balcony or I could catch it and keep my job and pay for the remainder of the festival. Not great reasoning to catch something falling towards you, but at least it’s an answer.

 

We move forward about a month or two and I’m on tour. One of the stagehands at the venue we were visiting didn’t run a bunch of snakes correctly so I’m crawling under the stage trying to find everything and put them where they’re supposed to be. This is how we find out we have a live wire. I’m shocked with a few volts of electricity, and for the record, if you haven’t had it happen to you yet, it’s not fun.

We don’t have too far to move forward to as the following incident happens when our tour leaves that same venue. As is typical, the stagehands are helping load the truck. One of them is impatient and closes a flight case before it’s fully packed, and my fingers are still on the edge of it. Thanks for that. Luckily I saw what they were doing so I managed to mostly move them out of the way but still had bloody fingertips, nails, and knuckles.

 

This time we do have to move forward by about 4 months. Still on tour, we’re unloading into a venue in the morning before anyone has had their coffee or apparently the forethought to put on some damn steel toes. Before we can even unload the cases, the ramp is somehow put on a pothole (how no one noticed this is still beyond me and this will come into play shortly). The very first flight case we unloaded ran over one of our technician’s feet and he broke three toes. That’s why we wear steel-toed boots, kids. The next incident of the day doesn’t happen until we start moving the meat racks down the ramp. Someone trips on the pothole, sprains their ankle, and bashes their head against the rack falling to the ground with a concussion and bleeding forehead. Looking back now, it is almost comical how all of that happened. My injuries haven’t even happened yet and already it looks like we have rocked up to the venue with the world’s most inexperienced crew (I swear we were all professionals). We get through the show by some miracle and start to de-rig everything. I hate one-night stops. This is when the universe decides it’s my turn.

One of the guys thinks it would be hilarious for him to drop his end of a truss while I’m undoing the PA cables. It lands on my shoulder dislodging it, again… We’re loading the last of the flight cases when the same guy thinks he needs to be hilarious again and releases his flight case heading right towards me on the truck. Except my back is turned so I don’t see it coming. As I’m turning around I feel the flight case hit me hard and I’m later informed by the physio I have a sprained ankle and a fracture in my foot. This is why we wear steel-toed boots, kids.

 

We fast forward once again about another 3 months. Still on tour and no longer working with the guy who needed to be hilarious, I’m helping roll the dance floor. If you know what a fun task that is, you likely know where this is going. The stagehand on the downstage part of the mostly rolled dance floor decides this is the opportune moment to lift it and get everything perfectly straight. He doesn’t tell you that is his plan. He drops it just as quickly as he lifts it just a few inches off the ground. But a few inches is all it takes when something like a dance floor is dropped down on your fingers. I have 2 fingers dislocated and 2 more swelling and badly bruised at the palm.

Not moving too far into the future we come full circle to the same festival as last year, now working for a different company. I have miraculously made it all through the festival without any injuries. But then we got to the de-rig and that’s where the universe once again decided it was my turn. On the very first day of the de-rig and a steel deck drops on my foot. Luckily I was wearing steel-toed boots. Unluckily, the steel deck was thick and made it just barely past the steel part of my boots. I was informed later that I had a fractured big toe. Damn it, almost made it this time.

The next day we’re carrying out parts of larger sets from the shows and one of the technicians doesn’t look where he is going and bumps into a railing behind him, pushing the set piece into the other person at the opposite end. She now has an open bleeding lip and chipped tooth to clean up. Only a few hours later, the same guy is helping me carry a piece of wall with a door attached to it. Why didn’t we take it apart? It came as one set piece and we were told not to. We quickly decide it is too heavy for just 2 people to lift and that is when he thinks to himself “Okay let me drop this thing we just decided was too heavy for 2 people without informing the other person I’m dropping it.” I got another dislocated finger from that.

These are just the injuries that stood out to me for one reason or another. These do not include the many bruises each of us gets daily. I worked through all of it. I continued to work through the injuries, came into work the next day, and did it all again fully prepared that the possibility of getting hurt might occur. I don’t take painkillers for unrelated reasons. This is not me trying to be a badass and prove how much pain I can work through. If I wanted to do that, I would be a rigger. I have worked hard my entire life. I have worked through injuries from either sports or work my entire life. For me to continue is simply natural, just as it is natural for a dancer to continue to dance through certain injuries. This is not widely accepted, and as I stated in my disclaimer I do not encourage people to work through what they are physically capable of. So, why do I work past fractures, electrical shocks, dislocations, and countless bruises? Because I know what I am physically capable of I work through the pain.

Similarities Between Different Audio Disciplines Part 1



I have been fortunate enough to lead a very diverse career in sound design and audio engineering. Live theater and events – my bread and butter for many years – gave me advanced equipment and signal flow experience; the ability to collaborate closely; and to problem-solve on my feet. Game audio and film sound encourage me to dig deep creatively and focus on sonic details. Broadcasts and podcasts have made me very good at mixing quickly and have expanded my knowledge of equipment. I have had several conversations about how all these industries are related, yet I still find many people who believe one can only specialize in a single sector. That may be true for an advanced level in some audio industries. However, while a sound designer is still figuring out what they like to do, or heck even if they just have to pay the bills– it may be easier to hop over to another industry than they think.
This article is the first of two where I draw comparisons between all the fields I personally have worked in. This is by no means an exhaustive list – especially since my experience within different industries consists of varying calibers. But I challenge us all to see the similarities between different industries so that we can build audio teams with diverse experiences.

Dialogue Editing vs. Mixing a Podcast

Both require audio repair while preserving the sound of words and letters to keep speech intelligible. Often the editor or mixer is matching rooms or ambience via reverb and equalization, smoothing transitions, and processing the audio so it is pleasing for the listeners’ experiences. Despite these similarities, there are some notable differences.
The first and obvious difference is that dialogue editing is done to picture and timecode. If words do not match mouth movements, it is really odd to watch! Podcasts fortunately do not have to match any picture. Editors can slice and dice as needed, so long as edits sound natural.
Another difference is that film dialogue is usually recorded with a boom and lav mics. Dialogue editors phase align all the audio provided from the picture editor, and pick the mics that sound best for each scene.
The final large difference is related to microphones: film sound might call for some ADR recordings. (Automated Dialogue Replacement — though there are arguments for that acronym that don’t fit within the topic of this article.) ADR usually gets implemented for supplemental voiceovers or if the location sound for a scene is not good. Podcasts might retract their host narration, but it just isn’t the same and not as complicated as ADR recording. ADR recording has to be performed to picture. If the performance does not sell it, the recording will not work in the context of the scene. The performance has to match the picture, the time stamps, and the intent of the acting. Re-recordings for a podcast have a lot more flexibility to move around since they do not have to sync to picture.

Musical Theater vs. Sound System Design for Themed Entertainment

Two very related fields. Musical theater involves a lot of paperwork preparation, and collaboration, particularly between the scenic and costumes departments, sound system design, room acoustics, sound cues, and show control. By the way, I separate “show control” and “sound cues” because more often than not, QLab (playback and live show control software) often fires OSC or MIDI cues to lighting and even automation systems.
Sound design for themed entertainment (theme park attractions, installations, brand activations, etc.) is like the Hulk of musical theater sound design. Both roles involve a knowledge of psycho- and room acoustics, close collaboration, a lot of paperwork, advanced knowledge of signal flow, sound systems, and IP protocols for device connection and show control. But themed entertainment takes the process to a whole other level.
From the paperwork side, both involve input/output and equipment lists, device tracking, sound cue sheets, and drafting, but themed entertainments may also add more complex IP address tracking spreadsheets. Theater implements Dante, OSC, and other IP technology as necessary, but there may be more network switches for a theme park attraction.
Both experiences require knowledge of room acoustics and sound system devices to account for coverage of sound. Audience is different, however; they are sitting in one spot for a musical, and they move throughout an attraction. Themed entertainment demands immersion. Audiences should feel as if the story is in a real world. For that reason, system design needs to account for a moving audience and consistent coverage — while keeping the speakers hidden.
Show control and sound cue implementation might be the element that is the least alike between these two jobs. The software itself may or may not be different for a themed entertainment experience. While musical theater cue lists are typically linear, the themed entertainment sound designer also has to think non-linearly, since a cue might need to reset/set up for another part of the experience. On really big themed entertainment projects, show control — building networks messages that fire cues for all departments — is such an undertaking that it might be a separate job from that of the sound designer. On really large-scale projects, show control and networking are two separate jobs. Due to size, time, and budget, roles in musical theater sound teams are not generally split up as much. The sound designer, or maybe the associate sound designer, will handle sound system design, sound effects, and show control programming.

That’s a wrap on part one! My hope is that drawing these comparisons empowers other audio professionals to go for a job they might not consider otherwise. Audio engineers further develop their skills by working outside of their comfort zones. And, as mentioned at the top, our teams become creative and innovative when we bring on diverse people with different backgrounds.

 

Lilla Stipp – Brazilian Live Sound Engineer

 

Lilla Stipp is an independent live sound engineer based in São Paulo, Brazil. Lilla works both as a FOH and Monitor Engineer. She is currently the monitor engineer for an artist called Urias, and is an engineer for the shows at Instituto Moreira Salles SP (Moreira Salles Institute in São Paulo).  Lilla also works with several other artists of the Brazilian scene. In Brazil, it is very common for engineers to work with several bands, so Lilla ends up covering her colleagues’ schedules and vice-versa. Some of the artists that she works with as a substitute engineer are Luedji Luna, Arnaldo Antunes, Carol Conka, Felipe Catto, Tássia Reis, among others.

Music has always been a part of Lilla’s life. Her mother was an event producer and was friends with several musicians who hung around their house. Music was a constant.  Lilla says she “always liked music, audio equipment, and technology. I followed the evolution as I grew up, from the record player to cassettes, CDs, mp3, etc. Each change was like a different phase of my life.”

Lilla discovered audio when she was finishing high school. While she did not have a clear idea of how the industry worked she knew she wanted to work with audio and video. A friend of her mother’s recommended taking a course in audio, which she did and fell in love. She went on to attend IAV (Audio and Video Institute in São Paulo, Brazil). Lilla graduated in 2004.

After she graduated, Lilla started working for her brother’s band, making connections in São Paulo’s underground rock scene. Lilla says, “it was one of the best things that could have happened to me because I started gaining experience, meeting more people, and learning more and more every day.”

Career Start

Did you have a mentor or someone that really helped you?

I was fortunate to have met many incredible people along the way. People who believed in my potential and invested time and knowledge in me. The lab monitors at my audio course helped me a lot after graduating referring gigs, internships, and knowledge exchange. Especially Érico Sanvicente, Gabriel Spazziani, and Luis Salgueiro. And a few years later, Rodolfo Yadoya (Rodox) invited me to work as a monitor engineer for the band he was working with, and it made all the difference in my path and brought so many new opportunities.

I interned at a few studios too. One of them was a true immersion period with Kaka Akamine and Silvio Romualdo. I also worked at advertising, recording, and mastering studios, all with excellent engineers who were fantastic mentors. Florencia Saravia is one of the main mentors I met, and I’ve learned things that go beyond audio with her. I like her view on trends and possibilities and I enjoy watching how she finds ways to value the people around her.

And most of all, our Mulheres do Áudio (Women in Audio) group. I wouldn’t be where I am today without it. I can’t describe the importance of meeting Roberta Siviero and, later, each of the other women engineers who are my friends and colleagues. Florencia Saravia, Regiane Alves, Adriana Viana, Cecília Lüzs, Daniela Pastore, Allyne Cassini, Carol Doro, and Luana Moreno were a massive part of the beginning, and many others came along, keeping us energized.

How did your early internships or jobs help build a foundation for where you are now? 

The first opportunities were significant. I’m incredibly grateful to everyone who helped and allowed me to learn from their experience. I was able to shadow and intern with many professionals. That is one of the best ways to deepen your knowledge. The beginning of any profession is when we are most open-minded and willing to learn. Today I work with many people who shared their knowledge with me when I started. I bring this knowledge with me, and I share what I can with people that are starting out.

What did you learn interning or on your early gigs?

One of the first things I learned interning was the importance of making eye contact with the musician when you are running monitors and the importance of the psychological aspect of the job. I learned that no matter the level of experience, age, or gender, most people like to share knowledge. And I understood early on how few women we were and how important it was for us to come together.

Career Now

What is a typical day like? 

It depends on the job. But most of the time, I leave everything I need ready the night before, like creating a scene for the console that I’ll be using at the gig, with basic channel setup and naming (it saves a ton of time), I make sure I charge my iPad to control the console remotely. I make sure to pack a snack. Sometimes we don’t know when we’ll be able to eat, and the days are always long.

I wake up, have breakfast, and start visualizing what it will be like. If it’s a band that I don’t work with often, I go over the rider and listen to their songs on my way to the gig. Once I get there, I situate myself and start organizing my things to get the work started.

How do you stay organized and focused? 

I use an online calendar and cellphone notepad with specific information about the day’s gig and what I need to do daily.

What do you enjoy the most about your job?

I enjoy the challenges and the opportunity to experience different cultural movements.

I like feeling the crowd’s energy whether running monitors or front-of-house

I like the feeling of when the job went well, and everything worked out.

I like meeting my engineer friends at festivals when they’re working with other artists.

What do you like least? 

Sometimes the schedule is intense and tight, and we do not have much time to sleep or eat properly.

What are your long-term goals?

I like to have different experiences and would love to work abroad. I think of also working more in studios in the future, specifically with game audio and audio post-production.

What, if any, obstacles or barriers have you faced?

Learning how to deal with people was quite a challenge. I experienced some tricky psychological harassment situations. Learning to identify these situations is one of the hardest things to do. Nowadays, I prefer losing the gig than going through similar situations again.

How have you dealt with them?

Doing therapy has helped me to identify and deal with this type of issue. In one situation I faced, I quit my job as soon as possible. Working in the audio industry can be stressful, and if the pandemic taught us all one thing, it’s the importance of mental health. Understanding yourself and others can be invaluable.

Must have skills? 

Study constantly. Never stop studying. Build a network of friends that want to grow with you. And remember to plan financially for the future.

There are no single skills to focus on. All skills must be developed. Technical as well as human.

Favorite gear? 

It’s not audio gear per se, but I love my utility belt from @casadoroadie. It’s super handy since I run monitors quite often, and I can have much of what I need right at hand and organized, including my snack.

Translated by Érico Sanvicente

 

Why You Are Failing in our Music Career

Or at least why it feels like you are…

Over the past few years, I’ve been diving deep into marketing for musicians because the truth is, I really knew nothing about it. I gave it a go as a singer/songwriter in my 20s which was a gazillion years ago and didn’t know anything back then. As my focus shifted to becoming a voice teacher then later a vocal producer then a music producer and audio engineer, I really had no reason to learn what went into marketing music. Until artists I was working with started asking me, “So….how do I do this? How can I get people to listen to my music”? Since I didn’t know, I’ve been determined to figure it out.

This is what I’ve learned. During the initial phase of “going for it”, it is so hard that most artists quit and give up before they break out of this phase and into the next one. The first 3 to 5 years are THE HARDEST! You could probably say, this is the case with almost every hard endeavor in life. How many little 8-year-olds say they want to be astronauts? How many of those 8-year-olds who love watching rockets take off actually make it through all of those hard-core physics, math, science, and on-and-on classes that it takes to actually become an astronaut? Most of us have unrealistic ambitions as a child. With music, it is something that brings us JOY! And the microscopic sample of successful musicians that we actually see are having the time of their life! So, it must be pretty straightforward, right?

Music is, for most of us who decide to pursue it, a passion that envelops our entire being. We feel spiritually, emotionally, and physically attached to the creation of music. The problem is that, unlike becoming an astronaut, there isn’t a clear path from the “dreaming and wanting” part to actually doing it in a successful way. This is why we flail around, trying different things, spinning our wheels, and then ultimately give up.

So I came up with 6 things that are keeping you from actually achieving what you want with your music. This isn’t a “do these things and you’ll find guaranteed success in 30 days!” type of thing. These are all HARD things to accomplish or overcome. As hard as they are, tackling these six steps are the foundation to building a real music business.

You haven’t clearly defined what success looks like to you.

We all have various dreams and goals. The thought of singing in front of Katy Perry on live TV is enough to put me in a coma. For you, however, that might be the ultimate! I used to travel every weekend with a successful party band. After a few years, I was so tired of traveling. But you might be looking forward to that day when you can travel the world touring with your band! I love being alone with my computer creating, editing, and mixing. You may absolutely live and breathe the experience of performing live. Create a clear vision of what success looks like to you, regardless of how ridiculous, hard, or inconvenient it seems right now. Get the vision clear so that you always know where you are heading. When Alice in Wonderland saw two path options, she asked the Cheshire Cat, “Which path should I take?” The Cat answered, “Where are you going”? Her answer was, “I don’t know”, to which the Cat replied, “Then it doesn’t really matter, does it?”. Knowing where your destination is will help guide you in every decision you make.

You haven’t created a unique brand or story that attracts people to you and pulls them into your world.

With over 100,000 songs being uploaded to Spotify a DAY, this is an essential step that many disregard. It’s the day of the Indie Artist right now. It used to be that being an independent artist, which means you are not signed to a major record label and are using your own resources to create and market your music, was being a really small fish in a massive ocean with a few mostly large fish (label artists). Now, this same large ocean is FULL of millions of really small fish. The problem we have now is being just another small fish among all the other small fish. How can we get noticed? How can we set ourselves apart and be truly unique in a way that pulls eyes and ears to us? Creating your brand is a way to define who you are, which helps you stand out in this crowded space. If you have no idea where to even start with creating your own, unique artist brand, download your free Artist Branding Workbook here.

You haven’t put together a clear, functioning, professional infrastructure or ecosystem.

This is your website, your email list, a regular posting schedule, and a regular conversation with your fanbase. This is a big one because it takes some investment in time, a little bit of money perhaps, but more significantly, it forces you to make decisions. What should my domain name be? Is my official artist name right? Too common or boring? What are my colors? I guess I need new photos…etc. As cumbersome as this step feels, it is again, foundational. Without it, you are just “pretending” to be an independent artist. OUCH.

You haven’t been clear about what you want.

If I had a penny for every time an artist told me “I’m not interested in making money” or “I don’t want to be famous or anything”, I would be a millionaire. And that is no exaggeration. I’m sure those same words came out of my mouth in my early twenties. Because I think it’s absolutely true for most of us! We AREN’T pursuing music for money or fame. Here’s the problem with this thinking, however; you are leaving out the most important part of making music. Music is meant to be shared! I believe this is what motivates all of us. Your purpose with music is to connect with people, to move them and help them. Inspire them. Heal them. Excite them. You want to MAKE PEOPLE EXPERIENCE SOMETHING! Right? For some reason, we as musicians have come to believe that if we are focused on marketing, it means we are being selfish, or delusional, or have lost sight of what music is for. Or that it gives the appearance that we are too focused on money. The opposite is true, in my humble opinion. If you do not concern yourself with marketing (aka; reaching the people in the world who will be moved by your music), then WHAT IS THE POINT? Do you see what I’m saying? I’ve had this conversation with people about making sure they have their email list and the ecosystem in place. But then when I ask the question, “Ok, now, what do you want people on that list to do? What do you want them to feel compelled to do?”, the response is the old “deer in the headlights”. This is what I mean by getting clear on your purpose. How do you expect to move people if you shut out the process of finding them, nurturing those relationships, and then providing ways for them to support you?

Your music is the last priority.

This is a toughy, I know it. Especially for the young adult just starting a family or just getting out of high school with no real money to speak of, or the average adult who is spread thin. The importance of prioritizing a portion of your day or week for this pursuit is the same as prioritizing your gym time or alone time or friend time or spouse time. Whatever stage of life you are in right now, it will always feel hard to carve out the time that you need to work on your music business, because you’ve convinced yourself, or someone in your life has convinced you, that it’s frivolous and not important, that it should be last. Have a conversation with your loved one. Have a conversation with YOURSELF if it’s your own false beliefs that are telling you this. I created a Prioritize Your Life and Schedule Worksheet (download for free by clicking here) because this is such an issue with every artist I talk with. Even if it’s only 30 minutes on a Wednesday afternoon, if you consistently spend 30 minutes a week on your music, you will be much further along in 6 months than you would be if you spent zero time on your music. You get me?

You are doing this alone.

Does it feel like you are alone in the ring, fighting some big brawny bully called “the music industry”? Maybe the opponent is your own circumstances; not enough time, not enough money. The struggle is REAL. What you need is a support system. Just a few people in the corner of the ring, cheering you on, telling you to breathe, patching up your skin and giving you water, and wiping the sweat from your eyes can make all the difference. We may not be able to fight the fight for you but we can certainly be your support system. Find people and groups that are positive and encouraging. Find a mentor and accountability partner! Just as an athlete needs a coach or we look to a personal trainer to level up in the gym, find that mentor to help you develop the areas where you are struggling. 

With all the love in my heart, these are all meant to be helpful and encouraging! Take one of these at a time and make it your goal for the next month. I know you can do it!

 

Festival Survival Guide

 

As another season of festivals is here, I thought it useful to make a survival guide for those of us who work these chaotic events during the Summer months. As I found out all too soon in my career, there was no survival guide on how to make sure you got through it all in (mostly) one piece. For anyone who needs it, I hope this helps.

Step 1: Packing

The majority of festivals are outdoors and are unforgivable with the heat that comes with being outdoors in these Summer months. More than likely, you’re also not working just one festival during the season. This means you need to be careful about what you pack. Most companies will have the basics for you but I still like to bring many of my own things, even my own hard hat. Find some steel-toed boots that are comfortable to move in around the ankles. Your work shirts need to be breathable but take a beating as well. Your shorts will need to have lots of pockets as you likely won’t want to carry around a tool bag, work bag, etc. with you everywhere on site. The company ScrewFix has pretty good work clothes for women, and you can stop into almost any material building store (B&Q, HomeDepot, etc.) to get some basic tools. The ones I’ve used the most on-site are things like pliers, screwdrivers, wire strippers, excessive amounts of electrical tape, socket wrench, measuring tape, and so many more. Honestly, picking up a basic tool kit should get you through your first season of festivals just fine. If you’re like me, you’ll want to bring a bit of home with you. I always travel to festivals with a book and my own coffee cup. A bit of advice, pack a portable fan.

Step 2: What To Do Once You Arrive

Once you actually arrive at the festival, it’s too late. Chaos has already happened. There are people that have been there pre-setting and prepping for this event for longer than you can imagine. More than likely you’ll need to check in somewhere and there will be coordinators for this but none of them can coordinate what you’re supposed to be doing or where. That’s not their job, their job is to tell you where to put your things so you can then find the person to tell you what you’re supposed to be doing and where. Once you’re sorted on that, the work begins. You’re thrown into the chaos of everyone wanting to know what’s happening but no one actually does, so you all just pretend to know the plan and go along with the limited information you have. Remember to drink plenty of water during the day. Try not to get into the constant pissing match between the other techs and the heads of departments.

 

 

Step 3: The Work Days (And Nights)

Everyone knows that festivals go pretty long into the night. Almost no one outside of this industry tells you that those long nights start long before the gates open for the public. You’re there for setup, and teching the shows, and then taking everything down. You’re getting up early in the morning, grabbing something quick to eat on your way into the gates, and hopefully doing tech as soon as possible. You’ll get dragged to help other departments with their jobs, and this is annoying but also helpful because if you help them now sometimes they’ll help you later. You’ll get told the artists are always right, even if it starts pouring down in a thunderstorm and they want to continue the performance on stage. Scream into your pillow/shower/etc. later.

 

 

Step 4: The Aftermath

You made it through your first day/week/festival season. Congratulations! You survived the complete hellscape that are festivals. Now is the time to reward yourself before anything else. For many in this industry, this reward looks like a few drinks with your mates that survived the festival right with you. Savor these moments, get their numbers, and make sure to keep in contact with them. It might be the next festival you see some of them, or it might not be for another year. Either way, these are some of the best people to be around not only for the contacts but because these are some of the only people who understand what you go through for your job. Breathe, you made it.

Why I Support No More 10/12s (and a cap of 12 hours a day for all workers)

 

Summer stock season is upon us, and many young sound folks will take a variety of jobs working on a LOT of shows. And while many strides have been made in improving working conditions for these young workers, a LOT more work still needs to be done to support theatre workers of all ages. For that reason, I am taking this month’s blog to shed some light on an advocacy project that I strongly believe in the movement to abolish the “10/12” technical rehearsal, which is being spearheaded by nomore10outof12s.com. This fight feels especially relevant right now since this feels like the first summer that many theatre operations will truly resemble their pre-pandemic selves, with full use of indoor venues, reduced or eliminated health and safety protocols, and a full, ambitious slate of programming. So let’s dive into the practice, why it’s harmful, and what can be done to stop it.

What is a 10/12?

For those who don’t know, a 10/12 (pronounced “Ten Out Of Twelve”) is a type of technical rehearsal that is allowed to be scheduled a certain number of times over the tech process by most Actors Equity Association contracts. How many times exactly depends on the contract. On a 10/12 rehearsal day, the cast is called for a total of 10 hours over a 12-hour span of a day. So, for example, their schedule might look something like this:

12:00 pm Cast Half-Hour (dressing, mic-ing, and applying hair and makeup count as work)

12:30 pm-5:00 pm Tech Onstage

5:00 pm-7:00 pm Cast Dinner

7:00 pm Cast Half-Hour

7:30 pm-12:00 am Tech Onstage

12:00am Cast Released

Why is it harmful?

You may have noticed that the only people I have discussed in a working context so far are actors. As those of us working in theatre know all too well, a 12-hour day for the actors is likely a much longer day for just about everyone else. There are work notes to complete, the stage needs to be set, and the costumes, wigs, and mics to be ready for donning. For that all to happen in time, everyone else working on the show who is not an actor will have arrived long before that noon call. They will also likely stay at the theatre after midnight cleaning up, powering down, and resetting. As a result, the span of day for the technicians in particular is often closer to 13/15, or even 14/16, which is simply not okay, Additionally, there can be pressure on designers to spend their meal breaks accomplishing work notes or holding discussions with their fellow creatives rather than walking away completely to go and eat somewhere other than one’s tech table. Designers I’ve spoken to have also told me that while a staff stagehand at a regional theatre might only be in tech for a few weeks out of the year on various shows, they will need to design as many shows as possible in a year just to get by. This means that many designers and associates get stuck in a cycle of being perpetually in tech, particularly in 10/12s, with no time in between for the body to rest and reset.

Not only is the 10/12 a long day, but a growing amount of research on workplace efficiency has shown that more hours of does not produce more results. In my time working in theatre and working 10/12s, I have consistently noticed 2 things:

  1. No one does their best work after 10 pm.
  2. We inevitably lose time the next morning having to redo the mediocre work we did last night when we were exhausted.

Business Roundtable Studies suggest that there is a ceiling for productivity that exists around 40 hours a week. This means that working for 60, or even 80 hours in a week still only yields about 40 hours of productivity. Therefore, theatre companies that schedule 10/12s are, in essence, paying more money in the form of overtime for the same amount of work and no real gain.

 

 

Safety is also at even greater risk when theatre workers are overextended from practices like 10/12s. Multiple scientific studies have shown that physical exhaustion and psychological fatigue lead to poorer judgment and more time loss due to accidents or errors, especially in the 9th to 12th hours of a shift. One morning notes call on a 10/12 tech day, I was so tired that I told my coworker I did not feel safe climbing a ladder to fix a broken overhead camera. I was asked to climb the ladder anyway. At the time, I didn’t feel like I had the power to say no, and thankfully nothing went wrong. That said, it still makes me shudder to think about how this could have ended worse, and that 7 years later other workers might still be finding themselves in similar predicaments.

 

 

A disproportionate effect

My own stories and memories of the past 10/12s still haunt me, but then I think about what a privileged position I am in. I am a white, financially stable, childless woman, and I have a partner at home who can help with household tasks when I have an extra-busy week. If I am feeling this affected by 10/12s, then it would logically follow that other more marginalized groups are affected even more negatively by it. And the data bears this out.

Based on the reasons that I have already outlined, it is easy to see the ways in which the 10/12 perpetuates racism, ableism, and our industry’s existing stigma against caregivers, to name just a few of its crimes. No More 10 out of 12s has held multiple online seminars diving into why 10/12s specifically harm the BIPOC community, parents (and other caregivers such as those with aging parents at home), the disability community, lower-income folks, and others. These talks can be viewed at nomore10outof12s.com/events.

From watching these talks and reading the online testimonials, it is easy to empathize with someone who, for example, has a young child at home, and would therefore be additionally burdened by having to work childcare around such a torturous schedule. That person might get even fewer hours of sleep once they finally arrived home due to needing to pump milk or wake up early enough to do a school drop-off before going to the theatre. As someone who wants to have children in the next few years, the thought of having to balance my family’s needs with such a grueling schedule terrifies me.

If a theatre does not provide housing and someone’s socioeconomic status means that they live farther away than most of their coworkers, then we can see that this might make some workers’ days even longer than it already is. One testimonial on the website from a BIPOC lighting designer reads, “I can only leave my house so early in the morning to avoid traffic.” Another says, “Not all of us can afford cabs home late at night, trains run even slower, and the further out you live because of rent, the harder the cycle becomes.” And since the many regional theatres in the USA are located in city centers or downtown areas with expensive rents, systemic racism and NIMBYism in housing policy means that folks who are BIPOC and/or don’t come from generational wealth will be harder hit in this area.

We See You White American Theatre (WSYWAT) rightly points out that theatre writ large is still a PWI (Predominantly White Institution). Therefore the effects of having no life outside work (and no access to a support system or affinity group) will hit nonwhite workers harder.  One designer says, “The culture of our business is a turn-off for them [her BIPOC students].” Multiple quotes on the website attest to BIPOC folks feeling like the long hours and poor treatment just aren’t worth it. Teachers report that their BIPOC students are not pursuing theatre for this reason. This is precisely why one of the demands that WSYWAT made in their manifesto was for the elimination of 10/12 rehearsals.

Looking at what 10/12s demand on the human body makes it easy to see how folks in the disability community would also be disproportionately affected by 10/12s. The long hours spent sitting at uncomfortable seats (or no seat) with few breaks are already hard on those of us who are able-bodied. Lack of sleep can exacerbate health conditions for many people, and the need to take medications with food or at certain times of day can be challenging to balance when working anywhere from 80 minutes to 2 hours at a time without a break. The lack of agency that marginalized workers feel can make it hard to advocate for one’s needs. And this isn’t something anyone should have to do in the first place.

10/12s can also be a serious impediment to folks who are practicing religion. One anonymous testimonial of nomore10outof12s.com says, “I was working on a musical during Ramadan, 2 10/12 days while fasting…Instead of stage management moving the 2-hour dinner break to later in the day, they kept it as is.” Having myself been in tech on Yom Kippur (the holiest Jewish holiday, which is observed by fasting), I recall having to beg for the morning off to go to temple, and then watching everyone else eat on the 5 pm dinner break while I had to wait until 7 pm for my crew comrades to bring me a plate of snacks. I also remember being in tech on Easter Sunday once, and company management decided to put together a special ham dinner for everyone, but no alternative meal was provided for me or anyone else who didn’t eat ham, even though pork products are not kosher and, to boot, it was also Passover, which meant I and other Jewish members of the company was abstaining from eating bread.

Taken together, the research, coupled with these testimonials, clearly demonstrates the ways in which 10/12s cause both general and specific harms, and how a lack of recognition, validation, or even the slightest accommodation for one’s identity, needs, and practices can really add insult to injury.

The Future

As I mentioned above, the practice of 10/12s is not just harming people, it is pushing them away from pursuing theatre as a career. Multiple quotes on the website speak to this feeling of hopelessness: that even though theatre is the person’s passion, they can’t justify pursuing it if this is what the conditions will be like. Couple that with the chronic low pay, an expectation of invisible labor, a pervasive “the show must go on” attitude, and an overall culture that tells us simultaneously that we should be grateful to be here because we get to do what we love but also that we are instantly replaceable, and it’s easy to see that we are jeopardizing our own future as an industry. So, how do we fix it?

The first answers are obvious, and also the hardest. If Actors’ Equity contracts outlawed the 10/12 rehearsal, then actors wouldn’t be allowed to work more than an 8-hour day, which might have the effect of shortening hours for everyone else. Other unions such as IATSE could step in and make the overtime penalties for work days exceeding 12 hours even higher, but at this point, most large-scale theatres on Broadway and elsewhere have accepted tech overtime as the “cost of doing business” and accounted for it in their budgets. Theatre rent is usually extremely expensive, so producers on for-profit shows will want to get the show loaded in, teched, and playing to paying audiences as soon as possible. Therefore, it is in their financial interests to squeeze as much work as possible into as few hours as possible, even though it takes such a massive toll on the people doing the work. Additionally, since 10/12s are so baked into the culture, stagehands, in particular, have come to depend on the “tech bump” when doing their personal budgets and assessing their income, so taking it away in one fell swoop without raising the wages to a more livable standard in other ways could again have a disproportionately negative effect on the neediest among us.

Given that there is no national governing body of the arts in the US, legislation also seems unlikely to help here. And while I would love to live in a world where no employer is allowed to schedule any worker for more than 12 hours at a time, that just isn’t going to happen at the national level. So this leaves the obvious next choice of grassroots action and advocacy. The more theatre workers support No More 10/12s, the more theatres and producers will have to listen. And many already have. A list of companies that are no longer doing 10/12s can be found on the website, and, having worked at a few of them myself, I can say that the tech process overall was smoother, more humane, and more productive.

Of course, there are exceptions. Even this year, at a theatre that has eliminated 10/12 rehearsals, I and the rest of the sound team found ourselves working 3 consecutive 13/15 days because of morning band rehearsals and sound checks followed by a full 8-hour day of tech. I know that as evening came on those days, I could feel my productivity waning. I had even made arrangements to get rides home from coworkers because I knew that I didn’t want to have the pressure of having to drive even the 5 minutes back to my housing. Statements are nice, but one action isn’t enough. We clearly aren’t there yet if some departments (especially sound and wardrobe/wigs/makeup) are still putting in a lot of “invisible labor” around the tech day and working such long hours, even when the actors’ day has been made more reasonable.

As for me, I have made it a point to tell designers that I will not work for them on a show that is doing 10/12s. I’ve told them point blank that these working conditions prohibit me from doing my best work, and that I will not sacrifice my body and mind in this way ever again. And given that one of them once had to hug me while I had an inexplicable exhaustion-fueled emotional breakdown at the end of one such night, I’m guessing they believe me. But to risk losing a job over this takes a lot of privilege and self-advocacy, and I am lucky to have enough of a platform to be able to be picky about what work I choose to take. Most people working in theatre do not have this. So extra effort is needed from those of us who have a voice and some power to speak up for others. Directors and designers (especially those who are in demand) can tell theatres that they will not work there if 10/12s are being scheduled. Production Managers can appeal to their leadership about how 10/12s are limiting their ability to hire good candidates. Everyone can sign the petition at https://www.change.org/p/producers-end-10-out-of-12-tech-days-and-6-day-work-weeks-in-professional-theatre so that those in charge see that “this is a top priority for our theatre community.” And lastly, we can all work to take better care of ourselves and each other by extending a little more grace when we find ourselves stuck in a system that is built to disadvantage us. I hope this blog has encouraged you to learn more about this cause and to join the movement for #NoMore10OutOf12s!

 

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